List of Articles

• Open Access Article
  • Abstract Page
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  1 - The impact of customers' attitudes towards green hotels on their willingness to pay and their recurrence intentions
  Mohammad ail abdolvand arezoo naeimi majd ali mohammadzadeh
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - Presentation of Conceptual Model of Customer Experience Management of Brand Relation Based on Foundation Data Theory
  ۰Keyvan ۰Ghayemalaee Hassan Esmailpour Hamidreza Saeednia Farideh Haghshenas
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - Investigating the effect of marketing mix of services on perceived values, customer satisfaction and behavioral intentions in the restaurant
  nadereh sadat najafi zadeh Ali Akbar Mirzaee
• Open Access Article
  • Abstract Page
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  4 - Investigate the role of brand charm (Case Study: Sky Airways)
  Seyyed Alireza Mosavi
• Open Access Article
  • Abstract Page
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  5 - Investigating the Impact of Managers Personal Branding On Building Level Five Leaders (Case Study: of Government Banks)
  Karim Esgandari Mojtaba Ramazani samane goli
• Open Access Article
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  • Full-Text
  
  6 - The relationship between the marketing of computer games and the willingness to buy with the mediating role of culturalization
  dariush tahmasebi ali abedini
• Open Access Article
  • Abstract Page
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  7 - The Impact of Value-Added Services on Bran`s Quality and Equity in the Beverages Industry (Case Study: Zamzam Beverages Factory, Isfahan)
  Hasan Ghorbani Dinani Raheleh Fattahi Maryam Jouzdani