داریوش طهماسبی Articles List

List of Articles داریوش طهماسبی

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1 - The relationship between the marketing of computer games and the willingness to buy with the mediating role of culturalization
dariush tahmasebi ali abedini

Given the widespread market and growing demand in the gaming industry in the country, there are great potential for investment and profitability in this sector against investors and owners of capital. The purpose of the present study was to determine the relationship be More

Given the widespread market and growing demand in the gaming industry in the country, there are great potential for investment and profitability in this sector against investors and owners of capital. The purpose of the present study was to determine the relationship between the marketing of computer games and the desire to purchase with the mediating role of cultural development. This is a correlation study and a questionnaire was used to collect data. Experts, academic professors and expert experts confirmed its content validity. The reliability of the instrument was calculated at an appropriate level by calculating the Cronbach's alpha. A sample of 400 citizens in Tehran's sixth district formed a sample of this study. Sampling method was available in this study. The findings of the study, after analyzing the path, showed that the marketing of computer games had an effect on culture as well as culturalization, but marketing of computer games had no effect on the willingness to buy. Manuscript profile
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2 - Investigating the Relationship between Luxury Values and Consumer Attitude to Their Purchase Intention with Food Image Mediation While Traveling
Asghar Moshabaki Esfahani Ali Abedini Dariush Tahmasebi

Travel and tourism are the most important sectors of the global economy that can lead to income generation and employment. Therefore, in this research, which is of descriptive-correlation type and was conducted as a survey, the study of the relationship between luxury v More

Travel and tourism are the most important sectors of the global economy that can lead to income generation and employment. Therefore, in this research, which is of descriptive-correlation type and was conducted as a survey, the study of the relationship between luxury values and customers' attitudes towards the intention to buy has been applied in a practical way. The statistical population of the present study includes tourists who ate in the spring and summer of 2020 in luxury restaurants in Gilan province, which was used to sample the available method, and its data was collected using a questionnaire. Data analysis was performed using structural equation modeling in PLS software environment. The results show that the significant relationship between luxury values and customer attitude and purchase intention was confirmed and also the relationship between customer attitude and purchase intention with the mediating role of food image is significant. Manuscript profile
Open Access Article
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3 - Social Responsibility and Investment Efficiency: The Moderating Role of the Type of Business Strategy of the Company (Case Study: Companies Listed On the Tehran Stock Exchange)
dariush tahmasebi aghbelaghi maisam faraji amir cheraghi
10.30495/jomm.2022.68885.1965

Introduction: Today, one of the effective factors for sustainable economic growth and development is efficient investment that can create value for shareholders. The purpose of this research is to investigate the relationship between social responsibility and investment More

Introduction: Today, one of the effective factors for sustainable economic growth and development is efficient investment that can create value for shareholders. The purpose of this research is to investigate the relationship between social responsibility and investment efficiency. Methods: To test the research hypotheses, a multiple linear regression model based on panel data has been used. Results: The results of a survey of 140 companies listed on the Tehran Stock Exchange during the period 2013 to 2021 indicate that there is a negative and significant relationship between disclosure of corporate social responsibility information and investment efficiency, and in the years when disclosure of corporate social responsibility information is more The level of investment efficiency has been lower. Conclusion: The results showed that there is a positive and significant relationship between aggressive strategy and over-investment and in the years that the company has chosen an offensive strategy, there has been more investment in the company. There is also a positive and significant relationship between defensive strategy and low investment, and in the years that the company has chosen a defensive strategy, there has been less investment in the company. The results also showed that corporate social responsibility has a negative and significant effect on the relationship between aggressive strategy and over-investment and in years when the disclosure of corporate social responsibility information has been more, the impact of aggressive strategy on over-investment is weak. In addition, corporate social responsibility has a positive and significant effect on the relationship between defensive strategy and over-investment, and in years when the disclosure of corporate social responsibility information has been more, the effect of defensive strategy on over-investment is strengthened. Manuscript profile

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List of Articles داریوش طهماسبی