List of Articles

• Open Access Article
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  1 - Examining Relationship between Influential Factors on Consumers’ National Pride and Purchasing Behavior in Foreign Products in Khorasan Razavi Province
  E. Goharjoo T. Sadeghi A. Zendedel
• Open Access Article
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  2 - The Relationship between Risk Aversion and Brand Loyalty with Regard to the Role of Brand Trust and Brand Affect in This Relationship
  Sh. Nayebzadeh P. Shahbazi
• Open Access Article
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  3 - Investigation of the Effects of Brand Image and Perceived Public Relation Activities on Customers Loyalty
  K. Heidarzadeh F. Torabi
• Open Access Article
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  4 - Estimating Segment - Oriented Discrete - Choice Model of Customer Differentiation (Buyers Preferences of Saipa Products as a Case Study)
  M. A. Abdolvand J. Nazemi H. Ali Momeni
• Open Access Article
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  5 - Surveying the Impact of Entrepreneurial Orientation and Marketing Information on the Performance of Small and Medium-Sized Enterprises of Markazi Province
  H. Farahani R. Sha′abani H. Ghafari
• Open Access Article
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  6 - A Survey of Factor Influencing on Consumers Acceptance for Niche Products
  A. Shahram Faghihi V. Borimnejad
• Open Access Article
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  7 - Structural Equation Modeling Approach in Explaining the Effect of Experience, Trust and Brand Loyalty on Brand Equity
  M. Dehghani Soltani E. Mohammadi Y. Pour Ashraf K. Sayeh Miri E. Ghahri Shirinabadi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  8 - The Evaluation the Relation between Loyalty Programs, Customer Loyalty and Affiliated Components (Case Study: Drug Distribution Companies)
  S. Shamsi Gooshki M. Solgi M. M. Bahram Zadeh