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  • Vol. 2
  • Issue1 Vol.2
  • 1
    Issue 1 Vol. 2 Spring 2007

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  • List of Articles


      • Open Access Article
        • Abstract Page
        • Full-Text

        1 - Identification of Obstacles and limitations Implementing Relationship Marketing in the Public Sector Insurance Companies in Iran
        M. Amirshahi M. Saffianian
      • Open Access Article
        • Abstract Page
        • Full-Text

        2 - Exploring the Role of Parental Communication Patterns about Children’s Perception of their Influence over Purchases
        K. Heidarzadeh N. Motamedi
      • Open Access Article
        • Abstract Page
        • Full-Text

        3 - Examine Method for Marketing in Insurance Company
        B. Kafi F. Alizadeh Meshkani
      • Open Access Article
        • Abstract Page
        • Full-Text

        4 - Analyzing the Reasons for Unpopularity of ATM Cards and Introducing an Appropriate Framework to Iincrease the Use of These Cards
        D. Venus M. Mokhtaran
      • Open Access Article
        • Abstract Page
        • Full-Text

        5 - Product Positioning with Perceptual Map Method
        H. R. Saeedniea M. Firouzian
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