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  • Vol. 17
  • Issue4 Vol.17
  • 4
    Issue 4 Vol. 17 Winter 2024

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  • List of Articles


      • Open Access Article
        • Abstract Page
        • Full-Text

        1 - Designing a Template for the Outcomes of Setting up a Pop-up Store in the Retail Industry of Fast-moving Consumer Goods: a Mixed Research
        nesa mohammadi hamidreza saeidnia Kambiz Heidarzadeh
        10.30495/jomm.2022.61844.1844
      • Open Access Article
        • Abstract Page
        • Full-Text

        2 - Providing a Model of Effective Components for the Renewable Energy Business Model (By Predicting the Status of Renewable Energy in Iran and the World by 2030)
        shahrzad Houshmandynia Karim Hamdi serajedin mohebi afsaneh zamanimoghadam
        10.30495/jomm.2022.66284.1923
      • Open Access Article
        • Abstract Page
        • Full-Text

        3 - Strategic Model of Branding of Research Services of Oil, Gas and Petrochemical Industries
        mohammad vasheghani farahani manochehr niknam Nader Qaribnavaz Hormoz Mehrani
        10.30495/jomm.2022.66467.1926
      • Open Access Article
        • Abstract Page
        • Full-Text

        4 - Designing and Explaining the Entrepreneurial Marketing Model on E-Marketing with the Effect of Brand Personality Differentiation on Purchasing Intention
        Abdolreza Borhaninejad Fataneh ALIZADEHMESHGANI Mousa Rezvani Chaman Zamin kamaladdin rahmani
        10.30495/jomm.2022.67916.1944
      • Open Access Article
        • Abstract Page
        • Full-Text

        5 - The Impact of Social Media Marketing Efforts on Customer Value in Luxury Brands (Case study: luxury brands in the clothing market)
        Ebrahim ghaed Habib Shirafkan Lamso Alireza Hadadian
        10.30495/jomm.2022.60843.1825
      • Open Access Article
        • Abstract Page
        • Full-Text

        6 - Social Responsibility and Investment Efficiency: The Moderating Role of the Type of Business Strategy of the Company (Case Study: Companies Listed On the Tehran Stock Exchange)
        dariush tahmasebi aghbelaghi maisam faraji amir cheraghi
        10.30495/jomm.2022.68885.1965
      • Open Access Article
        • Abstract Page
        • Full-Text

        7 - Segmentation and Profiling of Customers of Arvand License Plate Registered Vehicles Using Neural Network Algorithm of Self-Organizing Maps Model
        nazanin abbasi maryam darvishi
        10.30495/jomm.2022.64920.1896
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