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  • Vol. 8
  • Issue1 Vol.8
  • 1
    Issue 1 Vol. 8 Spring 2013

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  • List of Articles


      • Open Access Article
        • Abstract Page
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        1 - The Survey of Effect of Relationship Quality and Rapport on Word of Mouth
        P. Ghaffari Ashtiyani M. Zanjirdar M. Panahi Vanani
      • Open Access Article
        • Abstract Page
        • Full-Text

        2 - Mobile-Banking Adoption by Iranian Bank Clients
        M. Behboudi A. Abedini Koshksaray M. Jalilvand Shirkhani Tabar
      • Open Access Article
        • Abstract Page
        • Full-Text

        3 - The Effects of Marketing Mix on the Sale Increase of Light Starter Batteries (Case Study: City of Tehran)
        K. Hamdi H. Vazifehdoost A. Haji Mohammad Ali
      • Open Access Article
        • Abstract Page
        • Full-Text

        4 - The Effect of Country of Origin of Brand on Brand Equity
        B. Ranjbarian E. Mahmoudi A. Ghasemi
      • Open Access Article
        • Abstract Page
        • Full-Text

        5 - An Analysis the Impact of Brand Orientation on Brand Performance and Corporate’s Financial Performance (Case Study: Active Corporate’s in Ahwas’ Industrial Estates)
        P. Ghasemi A. Darzian Azizi
      • Open Access Article
        • Abstract Page
        • Full-Text

        6 - Study of the Effect of Internal Marketing on Market-Orientation and Service Organizations' Performance (Case Study: Branches of Refah Bank in City of Arak)
        S. Sarmad Saidi M. A. Jamshidian
      • Open Access Article
        • Abstract Page
        • Full-Text

        7 - Explaining the Affecting Factors of M-Banking Acceptance by Saderat Bank's Customers
        A. R. Konjkave Monfared M. Mirhoseini
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