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  • Vol. 20
  • Issue2 Vol.20
  • 2
    Issue 2 Vol. 20 Summer 2025

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  • List of Articles


      • Open Access Article
        • Abstract Page
        • Full-Text

        1 - Designing a business continuity marketing model under conditions of uncertainty in the gas industry
        Mahdi   Yousefi Fereshteh Lotfızadeh hamid saeedi mohammad hassan behzadi
      • Open Access Article
        • Abstract Page
        • Full-Text

        2 - Designing a model for evaluating the innovation capacity system with an emphasis on innovation in marketing (case study of companies located in the Science and Technology Park of the Scientific and Industrial Research Organization of Iran)
        elham fatehifar Hossein Moinzad mohammadali keramati
      • Open Access Article
        • Abstract Page
        • Full-Text

        3 - Analyzing the concept of quality in marketing management consulting projects
        yaghoub salimpour Naser Azad عبداله نعامی leila karimian
      • Open Access Article
        • Abstract Page
        • Full-Text

        4 - Analyzing the Role of Value Chain in the Success of Business Platforms: A Study of Value Creation, Value Chain Type, Agility, and Network Effects Efficiency
        Majid Yousefi Babadi جمشید عدالتیان شهریاری Mohammad ali Afshar Kazem
      • Open Access Article
        • Abstract Page
        • Full-Text

        5 - The Data Analysis Network Process (DANP) is one of the success factors of technology-based startup businesses
        Majid Fani mahdi khodaparast
      • Open Access Article
        • Abstract Page
        • Full-Text

        6 - Identifying dimensions of forward-looking marketing based on sustainable innovation in the handmade carpet industry
        masoud karimimazraehshah farrokh tellohosseini امیر عباس فرهمند
      • Open Access Article
        • Abstract Page
        • Full-Text

        7 - Identification of Dimensions, Components, and Indicators of Health Tourism Development with Emphasis on Online Marketing
        Parisa Fazeli mahmood rezaeizade kiumars Arya
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