List of articles (by subject) Jounal of Marketing Management
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Open Access Article
1 - The role of Corporate Responsibility on Customer Loyalty in banking sector
Mohammad Javad Taghipourian Mahsa Mashayekhbakhsh Azadeh Mohammadpour sepideh Ataei -
Open Access Article
2 - Empirical Study about the Effect of Stress on Compulsive Buying With Moderating Role of Gender
kambiz Heidarzadeh Kobra Najafi Nasrin Solymani -
Open Access Article
3 - Emotional marketing, dynamic capabilities and organizational profitability
Mojtaba Poursalimi anoosh omidi -
Open Access Article
4 - The Effect of Insurer Personality Characteristics on Brand Personality and Brand Loyalty (Case Study: Iranian Insurance Companies in Langrood County)
faranak khodayari Sedigheh Tootian Esfahani Roghayeh Tajbar Parashkoohi -
Open Access Article
5 - Investigation of the Shopping Environment's Perceptions on Consumption Emotions, the Perceived Values and Tourist's Behavioral Intentions
کامبیز حیدرزاده آرزو جوان بخت -
Open Access Article
6 - The effect of individual self-concept (Collective versus individualist) and nostalgia on the attitude and intention of recommending and buying consumers of food products
Maryam Majnonian noshabadi Hamid Saeedi Shahrzad Chitsaz -
Open Access Article
7 - Evaluation of the Effect of Marketing Mix on Private Label Brand Value (Case Study: Dairy Products)
aniseh ghodrati Moghadaseh Mohammadian -
Open Access Article
8 - To evaluate the role of organizational functions in new product development(NPD) (Emphasizing on the auto industry in Iran)
Farzam Zamani سید محمد سید حسینی -
Open Access Article
9 - Ethical Work Climate, Employee Commitment and Proactive Customer Service Performance: Test of the Mediating Effects of Organizational Politics in Sepah Bank Branches of Shiraz Branch
Seyyed Alireza Mosavi -
Open Access Article
10 - The Effect of Hotel Segments and Expected Experience of Hotel Services on Cognitive, Emotional and Behavioral Responses of Hotel Guests with Regard to the Misleading Images on Websites
kambiz Heidarzadeh Kobra Najafi Zahra Kordbagh -
Open Access Article
11 - A Fuzzy Logic Approach to Evaluation of Customer Satisfaction
Hodjat Hamidi -
Open Access Article
12 - Use of Relationship Marketing Programs in Building Customer – Salesperson and Customer–Firm Relationships: Differential Influences on Financial Outcomes
Askar Asgarpour Ahmad Rahchamani -
Open Access Article
13 - A Study of the Effect of mechanisms reward systems in new product development (Case study: Home appliances manufacturing companies in Esfahan Province)
hassan ghorbani tania ladoni -
Open Access Article
14 - Investigating the Effect of Marketing Research on Marketing Proximity Through the Use of Intermediary Variables: The Relationship between the Company and Customers and the Sales Staff
homa doroudi sanaz moradi -
Open Access Article
15 - The Relationship between Organizational Knowledge of Employees and Competitive Power of Capital Bank (Case Study: of Northern Branches of Tehran)
hadi rezghi shirsavar حسین محمد سمسار -
Open Access Article
16 - Study World Environmentally Friendly Business Strategies on Export Performance Green
Maryam Ghiasabadi Farahani Peyman Ghafari Ashtiyani -
Open Access Article
17 - Understanding of Marketing Factors and Their Impact on the Attraction and Maintenance of Internet Business Customers (Case Study: Digi Commodity)
Mahmood Mohamadi -
Open Access Article
18 - The Impact of Knowledge Management on Organizational Performance with considering mediating Role of Marketing Communications Case study of Country Airports Company
sedigheh Mohamad-Esmaeil marzie taham -
Open Access Article
19 - Identifying the in-store non-verbal cues affecting the buying behavior of customers in the home appliance industry
Maryam Jaberi Karim Hamdi Farhad Hosseinzadeh lotfi -
Open Access Article
20 - The effect of product innovation features and brand communication on brand equity (Case study: Ramand Hungarian Mushroom Cultivation and Industry Company)
faranak khodayari behnaz khodayari leyla sheikhlar -
Open Access Article
21 - The effect of the antecedents of brand attractiveness on brand commitment and positive WOM: Mediating role of consumer-brand identification
zahra mohammadi faranak khodayari sedigheh tootian -
Open Access Article
22 - The effect of market sensibility on company performance with mediating role of innovation capability and brand management system
Ali Akbar Khademi Ehsan Badri Hanieh Farazandeh -
Open Access Article
23 - Identification and ranking of effective factors in competitiveness on the growth and development of the export market using fuzzy multi-criteria decision-making techniques
somayeh Hozouri Mohammad ail abdolvand -
Open Access Article
24 - A Survey on the Market Oriented Advertising in the Food Industry, Qualitative Approach
Mohamad Rahim Esfidani Emad Rahmanian -
Open Access Article
25 - The Effect of Market Orientation on Innovation in Esfarayne Bank's Saderat Bank Services
saeed mehri Ghadire Mehri imani malihe -
Open Access Article
26 - The Effect of Relative Marketing on Predicting Future Interactions of Customers and the Bank (Case Study of Mellat Bank of Tehran)
Hossein Bagheri Behrouz Firuz Dindar Farkush Hassan Givarian -
Open Access Article
27 - The study of effective factors on customer relationship quality in creating brand value and intention to online purchase (A study of eshop customers in Tehran)
Ali Akbar Khademi Hanieh Farazandeh -
Open Access Article
28 - Designing a Digital Marketing Model in the Brand of Online Business Companies
Benyamin Mosayebi Amidabadi ozhan karimi Shahram Hashemnia -
Open Access Article
29 - Developing an Inter-agency Factor Model Effective on Attracting Sponsors in Championship Sports
hadi bagheri bagher morsal ali fahiminejad -
Open Access Article
30 - 0
بهنام قربانی فرد -
Open Access Article
31 - 0
امین مظفری -
Open Access Article
32 - 0
مرضیه باقری قلعه سلیمی -
Open Access Article
33 - Investigating effective factors on purchase intention of luxury products
matineh fathali bahram kheiri -
Open Access Article
34 - Studying the relationship between brand and consumer (case study: electrical home appliance)
fatemeh motahari nejad سعید صمدی زینب طولابی یاسان الله پوراشرف -
Open Access Article
35 - The effect of social media on brand community markers, value creation practice, bran trust and brand loyalty (case study: comparison between Apple (Iphone) and Samsung’s (Galaxcy) mobile)
مریم کناره فرد سید علیرضا موسوی -
Open Access Article
36 - The Survey of Effect of Pleasurable Services and Trust on Loyalty
Mandana Panahi Vanani reza sha'abani -
Open Access Article
37 - The effect of Relationship marketing on purchase intention the moderating effects of word-of-mouth
عاطفه شکاری فرج اله رحیمی سیروس کراهی مقدم -
Open Access Article
38 - Prioritizing Brand Equity Methods from Customers’ Perspective for Finance Industry
سمیه یوسفی دارستانی امیرعباس نجفی مصطفی ستاک -
Open Access Article
39 - Explaining the role of organizational citizenship behavior on customer based brand equity
Mohammad Mahmoudi Maymand Ata Harandi -
Open Access Article
40 - Determination of the main factors influencing the Failure of customer relationship management projects (CRM) (Case Study: Customer Relationship Management Process Implementation Group Department of Mathematics and Computer Science, Amirkabir University of Technology)
احد بنار مریم خالقی بایگی امین حبیبی راد -
Open Access Article
41 - A model for customers switching from National Bank by applying structured equations (Case Study: National Bank branches in Ilam province)
latif emami یاسان اله پوراشرف زینب طولابی -
Open Access Article
42 - Evaluating Improvement in Bank Service Management and Customer Loyalty by Customer Knowledge Management and Mobile Banking (Case Study: Mellat Bank)
نرگس رضائی ملک محمد رضائی ملک رضا توکلی مقدم -
Open Access Article
43 - Investigation The Role Of Relationship Marketing , Experiential Marketing and Cause Marketing in Customer Loyalty
اکبر شیدائی حبشی Alireza Fazlzadeh Mohammad Faryabi -
Open Access Article
44 - Evaluating the Effects of Market Orientation on Successfulness of a New Product with regard to the mediating role of Intellectual Capital and Organizational Learning Capability
محبوبه زارع زاده مهریزی Mohammad Mirmohammadi Sadrabadi Akram Eghbali -
Open Access Article
45 - The Role of Cognitive Age in Status Consumption of Educated, Middle-Aged Iranian Consumers
Javad Abbasi Mohammad Pourreza -
Open Access Article
46 - The Analysis Moderating Role of Job Satisfaction and Organizational Commitment in Relation Between Internal marketing and Customer Orientation Stuff (Case Study: Pharmaceutical and Food Distribution Co.)
Peyman Akbari Reza Rostami Akbar Veismoradi Abdolalmajid Mohammadi Najaf Abadi -
Open Access Article
47 - Surveying the effect of internal marketing and internal branding on service quality (Case study: A Server Company)
محمد حسن کامفیروزی علی بنیادی نائینی محمود دهقان مشتانی -
Open Access Article
48 - knowing the Effective factors on acceptance of electronic government services from the point of citizen's view. Research point: The government counter offices in the city of Tehran
samira ghasemi Manijeh Haghighinasab Mahdi Torkaman ali ghasemi -
Open Access Article
49 - An Investigation of Influential Factors in Choosing Brands of Washing Products by Female Isfahanis Customers
حامد کرمیان ahmadreza shekarchizadeh reyhaneh rismankarzadeh -
Open Access Article
50 - The Relationship between Customer Based Brand Equity with Purchase Intend (case study:Buyers of Hyundai Vehicle in Tehran)
shiva jafari far َAfsaneh Zamani Moghadam Karim Hamdi -
Open Access Article
51 - The influencing factors on consumer choice behavior regarding green products based on theory of Consumption Values
مهناز کاظمی سید علیرضا سید صالحی -
Open Access Article
52 - Effect of failed service quality on customer loyalty in banking industry
mehrnaz nejati ahmad rahchamani -
Open Access Article
53 - Media mix elements affecting service brand equity case study: bank sina
Razieh Abedini ali farhangi -
Open Access Article
54 - The effect of Consumer’s received value, effectiveness and risk on Purchase Intention of Green Products (case study: Islamic Azad University,Science and Research Brand student’s)
عادله سمیعی زفرقندی shahnaz nayebzadeh hassan dehnavi -
Open Access Article
55 - The effect of word of mouth on intention to use insurance services among customers of insurance companies in Rasht
علی داوری Amin Mohammadi Almani امیر پورناصرانی -
Open Access Article
56 - Brand extension feedback: The role of advertising(Case Study: tabarok Companyproducts)
hadis ebrahimi Malihe Javani -
Open Access Article
57 - Investigation Of The Role Of Corporate Social Responsibility In Creating Sustainable Competitive Advantage By Enhancing Saipa Group’s Intellectual Capital
Elham Samadzadeh kambiz heidarzadeh -
Open Access Article
58 - Investigating the influence of customer equity framework on purchase intention of leasing companie’s customer
fereshteh sadeghi azar haris Ahmad Rahchamani -
Open Access Article
59 - Investigating the effect of customer service quality and customer’s knowledge of the bank on customer loyalty (with an emphasis on subjective image, customer relationship quality and satisfaction as mediator variables)
حسین رحیمی کلور -
Open Access Article
60 - Examine the relationship of mouth communication on buying handsets domestic production (Case study GLX G5 phone buyers in the esfahan city for the relevant agencies)
ehsan namdar joyami محمد تابان -
Open Access Article
61 - Co- brand Strategy, based on customers' attitude in Lap top, Cell phone and automobile products
اسماعیل شاه طهماسبی khabat nesaei -
Open Access Article
62 - Investigation of factors influencing innovation and knowledge-based trust in accepting mobile banking
farideh haghshenaskashani Afshin Rahnama ali dorosti -
Open Access Article
63 - Surveying the effect of objective dimensions of electronic payment on using electronic payment systems with moderating role of perceived security and perceived trust of electronic transfer in Mellat Bank branches in Sari city
Rohoallah Alizadeh Seyed Mehdi Hosseini Ozineh Elham khani -
Open Access Article
64 - The study of effect price of consumers and its dimensions on enjoyable shopping
پیمان غفاری آشتیانی -
Open Access Article
65 - University students’ attitudes toward online shopping in Tehran based on developing the Technology Acceptance Model and determining the effect of gender on it
mahsa hamidpour حمیدرضا سعیدنیا -
Open Access Article
66 - Analyzing the effect of internet advertising on Iran’s industrial market, using a systemic approach and Fuzzy DEMATEL method
ALI SHAHABI reza radfar -
Open Access Article
67 - Study of the Effect Satisfaction and Trust on Customers Loyalty in Service Organizations (Case Study: Branches of Melli Bank in City of Arak)
محمد امین جمشیدیان -
Open Access Article
68 - Evaluation of factors affecting Internet banking adoption among governmental and private banks Customers in Tehran.
محمد علی عبدالوند فریده حق شناس کاشانی زهرا فلاح اصل -
Open Access Article
69 - Proposing and Analyzing a Model for the Influence of Ethical Sales Behavior on Customers Loyalty with a Case Study in Parsian Insurance Company.
Razieh Peshman حمزه کاظمی مهیاری -
Open Access Article
70 - Examine the relationship of mouth communication on buying handsets domestic production (Case study GLX G5 phone buyers in the esfahan city for the relevant agencies)
ehsan namdar joyami محمد تابان -
Open Access Article
71 - Influence of relationship marketing investment on customer's gratitude and loyalty in retailers (Case Study: Hakopian Chain Store Customers)
nadereh sadat najafi zadeh afsaneh tabzar -
Open Access Article
72 - The impact of marketing activities on service brand equity: The mediating role of evoked experience
effat haji hoseini ali asghar eivazi heshmat -
Open Access Article
73 - Impact relationship marketing on customer loyalty (Case Study: saderat Bank of Mazandaran)
asef karimi rezvan velayati shokouhi esmail shabani nejad -
Open Access Article
74 - The Effect of Advertising Gifts on Consumer's Overall Evaluation (Case Study: Isfahan Irancell's Consumers)
Afshin Mortezazadeh Shahnaz Nayebzadeh Abolfazl Sadeghiyan -
Open Access Article
75 - Investigation of the Moderator Effect of Perceived Risk and Knowledge in the Satisfaction-Purchase Intention Relationship in a New Product Experiment
kambiz heidarzadeh masoumeh varamini -
Open Access Article
76 - Model Construction of Engagement and Outcomes in Consumers Food Life: Evidence from C stores Customers
Saman Sheikh Esmaeili Sana Hazbavi -
Open Access Article
77 - Customer Satisfaction Study in Integrated Supply Chains (Case Study: Customers in Welfare Chains in Kermanshah Province)
sara mansoury kamran nazari -
Open Access Article
78 - Skeptical Buyers and Their Price Sensitivity in buying Optional Insurance
Nafiseh Norouzi Daryakenari mohammad javad taghi pourian sepideh Ataei -
Open Access Article
79 - Studying the Effect of Marketing Capabilities on Competitive Advantages and Commercial Performance of Insurance Companies (A Comparative Study of Social Security Insurance and Health Services)
Mahmoud Jafarpour Elnaz Nabizadeh Mamani Mohadeseh Dehghan Chachkami -
Open Access Article
80 - Investigation of the effect of customer Orientation on the export performance of companies exporting home appliances: Betting on Trust, Communication and Behavioral Commitment by Bayesian Method
fatemeh khanmohammadi mohsen KhunSiavash Mohammad ail abdolvand -
Open Access Article
81 - Effect of Attitude, Subjective Norms and Behavioral Control on Smuggling Goods (Case study: Cosmetic and Hygienic Goods)
Nadali Soltani Mohammad Saleh Norouzi -
Open Access Article
82 - Double jeopardy Effect Strategies, market share Conformity with the bran and behavioral and attitudinal loyalty Football and volleyball fans
Fatemeh Fatahi Rasool Nazari -
Open Access Article
83 - Identification Effect Factors on Customer Relationship Management in Retail Banking
Mohammad ail abdolvand mehrnosh najafi -
Open Access Article
84 - Identification Effect Factors on Corporate Banking Effectiveness with the Role of Customer Relationship Management as mediation Role “Mixed Method”
Mohammad ail abdolvand mehdi baniasadi -
Open Access Article
85 - Identifying and classification of tools of Integrated marketing communications (IMC) in food industry by using of the AHP-FUZZY technique (Dina food industry)
amir abdollahi bajestani -
Open Access Article
86 - Investigating the Impact of emotions on the Intention to buy customers of Green Products (Studied case: Students of the Islamic Azad University of Kashan)
alireza naalchi kashi Seyed Mohammad Tabataba’i- Nasab -
Open Access Article
87 - Presentation of value-making model in the banking services industry (Case Study: National Bank of Fars Province)
Seyyed Alireza Mosavi -
Open Access Article
88 - Designing a Model to clarify Brand Value-creation Determinants in Iranian Textile Industry
parviz alilou Hamidreza Saeednia ali Badie Zadeh -
Open Access Article
89 - Design an Electronic Business Pattern in Industrial Markets with an Emphasis on Value Chain Role
Asgar Babapour Hamid Reza saeednia Zahra Alipourdarvish -
Open Access Article
90 - The Survey of The relationship between Passengers purchase motivations and selecting types of buying at airport (Case Study: airport ahwaz)
naderh sadat najafizadeh maryam zahiri -
Open Access Article
91 - Comparative Study of Factors Affecting on Customer Satisfaction in Public and private banks (Case Study: Meli and Eghtesad Novin Banks)
mehdi badpa -
Open Access Article
92 - Impact of marketing mix and marketing efforts of social media on consumer response according to the mediating role of brand equity
effat haji hoseini abolfazl sohrabi -
Open Access Article
93 - The Effect of Consumer Perceived Values on Brand Love and Its Consequences: Explaining the Mediating Role of Brand Identity
iman hakimi -
Open Access Article
94 - The Impact of Various Source of Funds (Paying with Company’s Funds Against Personal Funds) on How to Judge the Price Fairness and the Intention of Subsequent Purchases
Mahsa Zibaian Shahrzad Chitsaz Hamid Saeedi -
Open Access Article
95 - The relationship between managerial, technical and environmental factors with the desire to accept e-business among small and medium enterprises distributing pharmaceutical products in Tehran
Nooshin Tavili Mohammad Reza Ramezani Qomi -
Open Access Article
96 - AIDA model simulation with an emphasis on integrated marketing communications (Case of study: Ligno activator product of Jahan Kesht Falat Sabz)
seyyed moslem alavi Seyyed Mohammadhashem musavee Haghighi -
Open Access Article
97 - The effect of brand equity to attract new customers and retain existing customers (the case of food products Calais)
hosein vazifehdust behrooz gholipoor hamed abbasi -
Open Access Article
98 - The Effect Marketing Activities on Corporate Brand Relationship Quality in Banking Sector (Case of Study: Private Bank of Yazd(
Seyed Mehdi Mirahmadhi Baba Heydari Seyed Mohammad Tabatabaii Nasab -
Open Access Article
99 - The effect of new product development and international marketing strategies on export performance (Case study: Manufacturing and Export Companies of West Azarbaijan Province)
reza rezaee mehdi safarkhani abbas imani Mohsen khalilzade -
Open Access Article
100 - The Relationship between Customer Relationship Management, Service Quality and Satisfaction in Service Organizations (The Case of Nursing Homes)
keyhan kia Vahid Reza Mirabi Amin Mozafari -
Open Access Article
101 - Merchandising Effect on Customer Satisfaction and Decision (Case Study: Shiraz Chain Stores)
Razia Azodi Fazlollah Kazemi -
Open Access Article
102 - Investigating the effect of marketing mix of services on perceived values, customer satisfaction and behavioral intentions in the restaurant
nadereh sadat najafi zadeh Ali Akbar Mirzaee -
Open Access Article
103 - The Impact of Value-Added Services on Bran`s Quality and Equity in the Beverages Industry (Case Study: Zamzam Beverages Factory, Isfahan)
Hasan Ghorbani Dinani Raheleh Fattahi Maryam Jouzdani -
Open Access Article
104 - The Effect of Perceptions of Fair Price on Samsung Consumer Shopping (Case Study: Citizens of Arak)
Ali Akbar Mirzaee Mohammad Karim ghale noei -
Open Access Article
105 - The Mechanism of Effect of Economic Factors on the Volume of Bank Deposits in Islamic Banking Systems
Mohammadreza faalnasiri Ramin khochiany hamid asayesh Seyed Hosein sajadifar -
Open Access Article
106 - Designing an Employer Brand Model for Social Security Organization with an Emphasis on Internal Marketing
Leila Beigloo Karim Esgandari -
Open Access Article
107 - Impact of the Culture and Content of Humorous Advertisement the Intention is to Buy a Product in the Framework of Customer Perceptions and Perceptions
Seyed Mohammad baqery azita Gholipour Godarzei -
Open Access Article
108 - Segmentation and Profiling of Customers of Arvand License Plate Registered Vehicles Using Neural Network Algorithm of Self-Organizing Maps Model
nazanin abbasi maryam darvishi -
Open Access Article
109 - The effect of the key marketing factors on the success of technology-based small and medium sized enterprises
Narges khanderou Tooraj Sadeghi Gholamreza Malekzadeh -
Open Access Article
110 - Investigating the Effect of Cognitive Distortion on the Brand d Image (Case Study: the Customers of System Group Company)
Neda Moradi mohammad ghaffari -
Open Access Article
111 - Effect of psychological contract violation on positive word of mouth intention in online shopping (case study: customers of digikala)
niloufar ashrafi Kambiz Heidarzadeh -
Open Access Article
112 - The Effect of Brand Personality and Brand Image on Word of Mouth
Marjan Daneshian Shahnaz Nayebzadeh Mahmoud Moien Addin Akram Eghbali -
Open Access Article
113 - Ranking Factors Influencing the Performance of CRM in Banking Industry Using GAHP Approach
Khodakaram Salimifard Masoumeh Mohammadi -
Open Access Article
114 - Examining the impact of website quality, customer emotion and satisfaction on e-customers' loyalty on travel booking websites
bagher Abbas pour nadereh sadat najafi zadeh Ali Akbar Mirzaee -
Open Access Article
115 - Identification and Classification of clearance barriers in Shahriyar customs office in Tehran City Using Analytical Hierarchy Process (AHP)
Mehdi Zanganeh Khadijeh Mohammadi Arezoochi Seyed Hossein Kazemi Hormoz Mehrani -
Open Access Article
116 - The Impact of Guerrilla Marketing on Customer Buying Intent with the Intermediate Role of Electronic Oral Advertising (Case Study: Customers of Cyrus Horizon Stores in Mashhad)
-Sayede Somayeh Ghorbi mohammad ghasemi nameghi -
Open Access Article
117 - Identifying the Factors Affecting Marketing Success at One of the Branches of Tejarat Bank Using Data Mining Techniques
mehdi ghazanfari aghdas badiee fatemeh moslehi -
Open Access Article
118 - Effective Factors on Healthy Food Consumption among Students (Ilam University and Ilam University of Medical Sciences
Hadis Pourjamshidi Azadeh mohamadizalani Hossein Mahdizadeh Zohreh Motamedinia -
Open Access Article
119 - Investigating the factors associated with the sales volume of sales through terminals (retailers) (Special food industry in Karaj)
Raheleh Kazemi Reza Navidi Nekou Ali Akbar Mirzaee -
Open Access Article
120 - An Analysis of Factors Affecting to Sport Marketing Attitudes in Sport Boards Managers of Markazi Province
mohsen esmaeili shamsoddin rezaei Tahmasb Shirvani -
Open Access Article
121 - Comparative study of the brand's prominence effect on purchase decision in Iranian and foreign home appliances with Grounded Theory Approach
Niousha Dehbini Mohammad Haghighi Abdolkhalegh Gholami -
Open Access Article
122 - The Interplay of Strategic and Green Marketing Orientation on Competitive Advantage
Leila Aliarabi Seyed Abbas Kazemi -
Open Access Article
123 - The relationship between attitudes to endorsement advertising and brand equity with Word of Mouth Advertising
shahab bahrami -
Open Access Article
124 - The Factors Affecting Furniture Changing or Buying in today’s Lifestyle
Yalda Ghasemi Niloofar Shadmehri -
Open Access Article
125 - Studying the effect of perceived e-service quality and perceived security on brand equity
Mohsen Khunsiavash elika amirasl Majid Mohamadipour -
Open Access Article
126 - Identification and ranking of effective factors in project marketing on buyer-seller relationships in the trading Market
somayeh Hozouri Muhammad ali abdolvand -
Open Access Article
127 - The Impact of Young Brand Identity on Brand Loyalty by Mediating Customer Satisfaction in the Mobile Industry
Maryam Ghamari Poor Zahra Amir Hoseini -
Open Access Article
128 - Investigating the Influential Factors on Customer Experience Management on Bank Indicators (Case Study of Maskan Bank of Kermanshah City)
Ebrahim Heshmati Hamidreza Saeednia ali Badie Zadeh -
Open Access Article
129 - The convenience of online shopping and its impact on increasing customer satisfaction
Abbas Ahmadi seyedahmad heydari -
Open Access Article
130 - The role of social factors organizational to the exchange of tacit knowledge and marketing effectiveness of Sport Brand
Elham Moshkelgosha rasool nazari reza Fardipoor -
Open Access Article
131 - The relationship between relationship commitment and conflict resolution with the satisfaction of sporting goods customers
Yuosef rostampoor Jafar bargi moghaddam Hussein Sharafi -
Open Access Article
132 - Effects of social media marketing on online customer behavior Saderat Bank of Bushehr City
Jahangir Dashti Ali Akbar Mirzaee -
Open Access Article
133 - Place brand value and citizen's brand attachment; analyzing the role of mediator of place satisfaction
mehdi khademi fereshte amirkhani Hanieh Fathi -
Open Access Article
134 - Authentic Marketing Pragmatic Marketing (Components, Foregrounds, Outcomes): Interactions & Conflicts
zohreh aliesmaeili Bahram Kheiri -
Open Access Article
135 - Identifying the effective role of trust orientation and consumer gender in repurchase intention and online marketing with foresight approach (case study: sina integrated settlement complex)
Hossein Adel Abootorab Alirezaie Seyed Mahdi Jalali -
Open Access Article
136 - The impact of customers' attitudes towards green hotels on their willingness to pay and their recurrence intentions
Mohammad ail abdolvand arezoo naeimi majd ali mohammadzadeh -
Open Access Article
137 - The effect of Outdoor Advertising with the mediating role of Brand Equity on brand image from the viewpoints of Isfahan Sporting Goods customers (Case study: Darafsh sportswear brand)
Abbas Ghaedamini Harouni Reza Ebrahimzadeh Dastjerdi Mehrdad Sadeghi deh cheshmeh Homira abdi -
Open Access Article
138 - The Impact of Affiliates on the Special Brand Value of the Iranian Football Clubs
mojtaba ghorbany asiabar Mehdi Naderinasab ahmad rahchamani -
Open Access Article
139 - Investigating the Impact of Managers Personal Branding On Building Level Five Leaders (Case Study: of Government Banks)
Karim Esgandari Mojtaba Ramazani samane goli -
Open Access Article
140 - Investigating the Impact of Ethical Ideologies on Consumer’s Evaluation of Product and Company with regard to Moderating Role of Corporate Social Responsibility
S. Nayebzadeh Haniyeh Jafariyan -
Open Access Article
141 - The effect of bank and customer relationship value on customer citizenship behavior based on quality and power of impermanent relationship variables (Case study: Saderat Bank of Isfahan)
Abbas Ghaedamini Harouni Reza Ebrahimzadeh Dastjerdi Mehrdad Sadeghi Majed i Maharani Barzan -
Open Access Article
142 - The effect of entrepreneurial desire on the behavior of native businesses with the moderating role of national culture
kianoosh khosravi Hassan Majididizaj -
Open Access Article
143 - The effect of social media adoption on importing clothes firms’ performance (Case Study: Instagram)
Nahal Khodadi rahim mohtaram masoumeh jafari -
Open Access Article
144 - Using Theory of Trying to Investigating the Adoption of Mobile Banking
Mojgan Bahrami Naser Khani Mohamadreza Moradi Mogoyi -
Open Access Article
145 - From Importance of Features in Purchasing to Consumers’ Personal Values: Overview of Laddering Technique and How It Works in Marketing Research
Masoud keimasi Ali Amoei Ojaki Melika Nasir -
Open Access Article
146 - The effect of personality factors and environmental facilitators on entrepreneurial motivation
Hassan Majididizaj kianoosh khosravi -
Open Access Article
147 - The Role of Brand Emotional Attachment on Behavioral Responses of Luxury Car Buyers in Tehran
Mohammad Javad Taghipourian neda Ashtiani -
Open Access Article
148 - Investigating the Effects of Marketing Factors on the Development of Date Conversion and Supplementary Industries in Kerman Province
Neda Baniasadi Davoud samari Jamal Farajallah hosseini Maryam Omidi najafabadi -
Open Access Article
149 - The role of brand new components in promoting brand performance from customer’s perceived (Case of: customers of Hyper ME’s store chains in Mashhad)
Nayereh Gholami mostafa farokhy ostad saeedeh Babajani Mohamadi -
Open Access Article
150 - Investigating the Role of Consumer Psychological Motives on Customer Engagement, Attachment and Brand Loyalty (Case Study: Me Hypermarket Chain Stores in Tehran)
Ali Akbar Khademi Abbas Golshani Hanieh Farazandeh -
Open Access Article
151 - Measuring Model of Consumer’s Moral Emotions in Sport Marketing: A Scale Development
Jasem Manouchehri -
Open Access Article
152 - Analyzing customers’ perceived risks in electronic tickets of airline companies based on technology acceptance model (Case study: Iran Airline Company)
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Open Access Article
153 - Review the effect of social media content on purchase intention according to mediating role normative social and informational influence and customer’s relationship (Novin leather’s customers through social network of Instagram)
zahra feyzi peyman ghafariashtiani -
Open Access Article
154 - The Effect of Market Mavens Dimensions on Hedonic Shopping
elahe shahinfar Naser Azad -
Open Access Article
155 - The mediating role of brand equity in the relationship between perceived value and customer life value in the banking industry
bahram seyedin hossein budaghi khaje nobar mojtaba ramezani -
Open Access Article
156 - Presenting the paradigmatic model of social marketing based on ethical marketing to create brand value in the country's social security organization
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Open Access Article
157 - Presentation of Conceptual Model of Customer Experience Management of Brand Relation Based on Foundation Data Theory
۰Keyvan ۰Ghayemalaee Hassan Esmailpour Hamidreza Saeednia Farideh Haghshenas -
Open Access Article
158 - The relationship between the marketing of computer games and the willingness to buy with the mediating role of culturalization
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Open Access Article
159 - Investigate the role of brand charm (Case Study: Sky Airways)
Seyyed Alireza Mosavi -
Open Access Article
160 - Investigating the effect of nostalgic advertising on purchasing intention regarding its intermediate role of perceived self-perpetuating, brand attitude and emotional response to the brand (Case Study: Pak Co. Products)
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Open Access Article
161 - impact Entrepreneur characteristics،Market orientation and continuation on the entrepreneurial marketing (Case Study: Pharmaceutical companies in Tehran)
Ali Barkhordari gholamreza kuzegar Elham Faridchehr -
Open Access Article
162 - The Impact of Brand Image, Ethical Behavior and Service Quality on Patient Loyalty Considering the Mediating Role of Patient Satisfaction (Case Study: Tehran Ophthalmology Private Centers)
amirhossein samadzadeh Mohammad ail abdolvand mohsen KhunSiavash -
Open Access Article
163 - Design structural model of impulsive buying and its validation in chain stores
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Open Access Article
164 - Designing a Special Value Brand Model for Peykan Volleyball Team in Tehran
morad Roumiyani Najaf Aghaei, Amir hosein Monazami Saeed Rouniyani mina gandomi -
Open Access Article
165 - The Model Impact of Sports Exhibition Factors on Commercial Success Strategies of Sport Products
HamidReza Nikoabadi Rasool Nazari Elham Moshkelgosha -
Open Access Article
166 - Design evaluating model of Nostalgic behavior on Hofsted Index, social factors and brand heritage & attitudes (case study: Nostalgic shopping center in Tehran)
soraya fatholahi Elham Faridchehr nader ghareb navaz vahed reza mirabi -
Open Access Article
167 - The Effect of social media marketing activities on brand equity and customer response (Case study: Yal lock Company)
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Open Access Article
168 - The Effect of Components of Social Media Marketing Activities through Brand Value on Customer Responsibility in the Tourism Industry
firouze hajialiakbari narges moosavi -
Open Access Article
169 - Semiotics of verbal rhetoric in print advertising - Case study
masoud keymasi Mazdak Anusheh vahide assadzade -
Open Access Article
170 - Comparative evaluation and comparison of the functions of different types of international maritime bill of lading
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Open Access Article
171 - Investigating the relationship between customer focus and asset returns and inventory turnover ratios Companies Listed in Tehran Stock Exchange
Seyyed Alireza Mosavi -
Open Access Article
172 - Investigating the Impact of Market Orientation on Innovation Strategies
faranak khodayari Behnaz Khodayari فاطمه نوری -
Open Access Article
173 - Evaluation and study of effective factors in absorbing the sources by marketing mix in Bank Saderat Iran
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Open Access Article
174 - Analysis the Factors Affecting the Performance of Manufacturing Companies in Industrial City of Gorgan from the Perspective of Marketing Management and Entrepreneurship
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Open Access Article
175 - Investigating the Effectintive factors on online shopping consumers with by Grand Theory Method
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Open Access Article
176 - Investigating the dimensions of internal marketing on the commitment of employees of Zanjan Municipality departments with the mediating role of employees' attitude towards work
vahideh alipoor mohammad Bashokouh Ajirlo atefeh mehri bazghaleh anis mehri bazghaleh -
Open Access Article
177 - The Effect of Ethical Perceptions on the Purchase Intentions with the Role of Consumer–Corporate Identification and Brand Trust (Case Study: Samsung Mobile Customers)
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Open Access Article
178 - Investigating the effect of Content and Social-Relation Gratification in Instagram on customer purchase intention, explaining the mediating role of customer resonance
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Open Access Article
179 - Investigating the Relationship between Sales Growth and Return on Assets with Board of Directors of Companies Listed in Tehran Stock Exchange
Seyyed Alireza Mosavi -
Open Access Article
180 - The Impact of Entrepreneurial Marketing on Customer Value with the Role of Market Mediating Orientation both in Small and Medium Size Departments
esmail shabani nejad behnaz forogh nematollahi meysam mohamdrezaei -
Open Access Article
181 - The Impact of Open Innovation on Success of New Product Development in Food Industry (Case Study: Golestan Company)
Arezou Taghizadeh Asef Karimi -
Open Access Article
182 - Branding co-creation through customers participation in digital media
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Open Access Article
183 - Effect of the benefits of sales promotion formats on in-store brand expression and benefits perceived by consumer with an experimental approach
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Open Access Article
184 - The Impact of external marketing capabilities and the mental involvement of customers on the company's performance with the mediating role of product innovation and flexible strategy
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Open Access Article
185 - Provide a Framework to Explain the Components of Sustainable Marketing Using the Meta-Synthesis and Delphi Method in Knowledge-Based Companies
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Open Access Article
186 - The effect of websites reputation and quality on sentiment, perceived risk and the intention of online customers shopping (case-study: Digi Kala website)
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Open Access Article
187 - Identifying and ranking the variables affecting credit guarantees on the growth and development of the export market Using Group Decision Making Technique (MCDM)
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Open Access Article
188 - Presenting the Brand Leverage Model for Iranian Professional Football Clubs Approach: Grounded Theory
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Open Access Article
189 - Investigate the Relationship between Talent Management, Product Market Competition and Intellectual Capital
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Open Access Article
190 - Investigating the Impact of Effective Factors on Branding In Medical Centers Based on Self-Organization Model
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Open Access Article
191 - Implications of Cause-Related Marketing in the Banking System and its Impact on Customer Loyalty to Banks
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Open Access Article
192 - Investigating the Role of Entrepreneurial Marketing on Innovative Performance: The Effect of Human Capital Mediation (Case Study: Small and Medium-sized Knowledge-Based Companies, Tehran University Science and Technology Park)
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Open Access Article
193 - Providing a Conceptual Model for Sporting Events in Iran
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Open Access Article
194 - Consumers’ Narratives of consumption, a window to consumers mind a Systematic Literature Review approach
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Open Access Article
195 - Design and Development of a Native Model of Viral Advertising for Online Retailers Using the Grounded Theory
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Open Access Article
196 - Developing a Comprehensive Model of Marketing of Recreational Sports: A Technology-Based Approach
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Open Access Article
197 - The Impact of Applying Brand Positioning and Customer Experience on Loyalty (Case Study: Hamrahe Aval)
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Open Access Article
198 - The Relationship between Sensory Marketing and the Loyalty of Private Sports Club Customers, the Mediated Role of Perceived Value and Location dependency
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Open Access Article
199 - Effects of Brand Performance on Consumer Buying Behavior through Variables Mediating Brand Trust and Brand Image and Brand Equity and Brand Loyalty
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Open Access Article
200 - Identifying, ranking the factors affecting educational marketing in the units of Islamic Azad University of Tehran and presenting an appropriate model
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Open Access Article
201 - Brand Authenticity in the Healthcare Industry: Analyzing of the Antecedents, Consequences and Dimensions by Using Qualitative Approach
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Open Access Article
202 - Designing a Template for the Outcomes of Setting up a Pop-up Store in the Retail Industry of Fast-moving Consumer Goods: a Mixed Research
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Open Access Article
203 - Presentation and validation of brand-customer communication model in social networks
Nazanin Emamgholi Shahram Hashemnia Ozhan Karimi -
Open Access Article
204 - Designing a conceptual model of resistance economy in banks, financial and credit institutions of the country
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Open Access Article
205 - Factors Affecting Green Brand Switching Behavior to Experimental Consume Natural Cosmetic Consumers (Case Study: Cinere Products)
kiana kheiri rasol asgarpor -
Open Access Article
206 - Explanation the Model of Iranian Oil Products Export Performance
zahra mahdavi mohammad ali abdolvand K. Heidarzadeh m. khoun siavash -
Open Access Article
207 - The effect of export market orientation and strategic orientation on export performance through the dynamic capability of knowledge management
ghaffar tari Maryam Abdoli -
Open Access Article
208 - The Effect of Affiliate Marketing on Purchase Intention of Customers: Investigation of the Mediator Role of Customer Trust and the Moderator Role of Customer Involvement and Customer Perceptions. (Case Study: Food Industry)
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Open Access Article
209 - The Impact of Social Media Advertising Features on Costumer Purchase Intention
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Open Access Article
210 - The influence of personal values on customer loyalty in agricultural bank of Tehran
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Open Access Article
211 - The impact of social factors on the intention of customers in social networks via trust in the seller and the product
Mohammad Javad Taghipourian Sahar Kasiri Ahmad Shakiba -
Open Access Article
212 - Estimating Service Quality Impacts by SERVQUAL Approach in Leasing Market of Iran Khodro Company
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Open Access Article
213 - Investigating the Effect of Social Media Marketing Activities on Repurchase Intention and Sustainable Social Communication (Case Study: Atiesaz Iranian Company in Mashhad)
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Open Access Article
214 - Influencing the Effect of Export Market Orientation on Export Performance: Mediating Role of Marketing Effectiveness and Marketing Capabilities (Case Study: Export Companies in Ahvaz)
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Open Access Article
215 - Providing a brand-customer relationship model on the Instagram social network
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Open Access Article
216 - Investigate the difference of the impact of brand engagement (consumption of content and contribution of content) on social media between Generations X and Y
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Open Access Article
217 - The Effect of trust, customer service and convenience on Intention to Shop Online by mediating role of Attitude towards Online Shopping (Case Study: Digistyle)
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Open Access Article
218 - Prioritizing Factors Affecting Retail Success in Multicultural Communities Case Study: Ofogh Kourosh Stores in Shiraz)
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Open Access Article
219 - The role of brand forgiveness in the relationship between brand transgression and consumer coping behavior (case study: Yazd Irankhodro agencies)
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Open Access Article
220 - The Impact of Fashion Innovativeness (FI) on Consumer-based Brand Equity
Sayed mohammad Shamszadeh alavi -
Open Access Article
221 - Investigating the moderating role of consumer diversification, innovation and consumer aptitude on the relationship between satisfaction with customer behavioral loyalty
Faezeh Rezaee K. Heidarzadeh -
Open Access Article
222 - Presenting the model of the effect of entrepreneurial marketing dimensions on consumer behavior with the approach of structural equations in startups in the field of new technology
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Open Access Article
223 - Designing and Explaining the Model of Repeated Patronage of Counterfeit Products at the Industrial Market
Mohammad Younesi Fariz Taheri Kia Alireza Rousta Siavash Ahmadi Chehreh Bargh -
Open Access Article
224 - Analysis of Open Innovation Efforts alongside the biopharmaceutical industry’s value chain in Iran
سیدهادی سیادتی سید سپهر gh منوچهر منطقی -
Open Access Article
225 - Investing the Impact of restaurant authenticity on consumer's evaluation of perceived values of product with regard to moderating role of place attachment
mosayeb darvish -
Open Access Article
226 - Investigating the Role of Self-Concept Fit on the Loyalty of Tejarat Bank Customers through Brand Image and Brand Emotional Attachment
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Open Access Article
227 - Presenting a strategic model of marketing capacities and its impact on performance in order to develop open innovation in Khuzestan steel industry
azadeh taj amir leila Andervazh mohammad hosseinpour -
Open Access Article
228 - The effect of business intelligence on financial performance with the role of mediating brand value and creativity (Case study of private banks in Khuzestan province)
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Open Access Article
229 - Identifying and Prioritizing the Factors Affecting the Intention of Viral Marketing Behavior in Customers with a Multi-Criteria Decision Approach (Fuzzy Hierarchical Analysis)
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Open Access Article
230 - The Effect of Communication Effectiveness on Customer Satisfaction with the Mediating Role of Perceived Value, Perceived Quality and Customer Trust (Case Study: Customers of Bank Shahr in Qazvin Province)
vahideh alipoor mohammad Bashokouh Ajirlo atefeh mehri bazghaleh anis mehri bazghaleh -
Open Access Article
231 - University Entrepreneurial Marketing: Developing Model with a Mixed Approach
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Open Access Article
232 - The Role of Window Shopping in Improving Word of Mouth Marketing in Chain Stores
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Open Access Article
233 - The Effect of Branding on Marketing and Export of Knowledge Companies Products (Case Study: Companies under Mazandaran Science and Technology Park)
Vadood Javan Amani Hamid Akbari -
Open Access Article
234 - Presenting the imitative brand model in buying behavior of luxury brands in internet businesses using Grounded Theory
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Open Access Article
235 - Investigating the Relationship between Financing Constraints and Competition in the Product Market and Customer Focus in Automotive Companies Listed On the Tehran Stock Exchange
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Open Access Article
236 - The role of online brand equity on the willingness to repurchase considering the role of visual appeal, online preference and the willingness to pay a higher price for high-tech products
faranak khodayari hesamodin zamani -
Open Access Article
237 - Provide a Model for Customer Relationship Management (CRM) In Discount Chain Stores Through The Use of the Internet of Things and Big Data
Mohammadreza Rostami Eshagh ghoorchibeygi -
Open Access Article
238 - Influential variables on changing consumer attitudes based on cognitive dissonance approach
fatemeh ashouri Naser Azad Abdullah naami mahmoud modiri -
Open Access Article
239 - Providing the Sales Model of New Products of the Country's tire Industry through Relational Marketing Methods
masoud safizadeh afsaneh zamanimoghadam Abbas Toloei Ashlaghi -
Open Access Article
240 - Identifying and analyzing factors affecting the development of services with a sustainable marketing approach (case study: food industry retailers)
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Open Access Article
241 - Investigating the effect of perceived justice on post-purchase intentions through emotions and post-recovery satisfaction (case-study: customers of Ansar Bank branches in Golestan province)
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Open Access Article
242 - The Impact of Club Social Responsibility on Brand Supportive Behavior with the Mediating Role of Attitude and Positively Moral Positive Fans
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Open Access Article
243 - Investigate the Effect of Social Media Personalization on Perceived Brand Value and Brand Loyalty with the Mediating Role of Brand Interaction and Consumer (Case Study: Snap Company)
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Open Access Article
244 - Designing a Green Marketing Development Model for Organic Products
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Open Access Article
245 - Designing an Industrial Marketing Research (B2B) Evaluation Model with Emphasis on Organizational Purchasing Behavior Pattern
کریم Esgandari leila beigloo -
Open Access Article
246 - The Role of Innovation Strategies in Strengthening the Products and Services Commercialization in Small to Medium Enterprises (SMEs)
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Open Access Article
247 - Investigating the impact of social media advertising features on the intention to buy young customers in the electronics industry (case study: digikala)
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Open Access Article
248 - Investigating the Relationship between Luxury Values and Consumer Attitude to Their Purchase Intention with Food Image Mediation While Traveling
Asghar Moshabaki Esfahani Ali Abedini Dariush Tahmasebi -
Open Access Article
249 - Strategic Model of Branding of Research Services of Oil, Gas and Petrochemical Industries
mohammad vasheghani farahani manochehr niknam Nader Qaribnavaz Hormoz Mehrani -
Open Access Article
250 - The Effect of Guerrilla Marketing Dimensions through Usefulness Mediation Variables and Acceptance of Information in Brand Image in Social Networks Studied By Students of Tehran Azad University of Research Sciences
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Open Access Article
251 - Retaining Customers with the Experience of Using Mobile Phones in Omni channels: The Moderating Effects of Product Information Overload and the Attractiveness of Alternative Products
ERPHAN DADASHZADEH HORMOZ MEHRANI KARIM HAMDI HAMDI -
Open Access Article
252 - The Effect of Social Customer Relationship Management on Financial Performance with the Mediating Role of Customer Commitment and Customer Satisfaction (Case Study of a Private Bank in Khuzestan Province)
sajad Rabiheh ali Rezaian -
Open Access Article
253 - Designing a Qualitative Model of Entrepreneurial Marketing in Corporate Banking
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Open Access Article
254 - The Role of Media and Peers on Tendency of Female Students towards Beauty Products Based on the Extended Theory of Reasoned Action
Mohammad Nazaripour Bahar Dastaran -
Open Access Article
255 - Providing a Model of Effective Components for the Renewable Energy Business Model (By Predicting the Status of Renewable Energy in Iran and the World by 2030)
shahrzad Houshmandynia Karim Hamdi serajedin mohebi afsaneh zamanimoghadam -
Open Access Article
256 - Presenting a Quantitative Model of the Use of Social Media Influencers in the Behavior of Luxury Cosmetics Industry Consumers
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Open Access Article
257 - Presenting Agricultural Marketing Model with Emphasis on Medicinal Herbs in Iran
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Open Access Article
258 - Intellectual Paradigm and Draw a Scientific Map of International Research in the Field of Digital Marketing Tools in the Fashion and Clothing Industry
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Open Access Article
259 - The Role of Store’s Fitting Room (Clothes Changing Room) at Tehran Shopping Centers on Recall Shopping Experiences: Mixed Method Approach
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Open Access Article
260 - The Effect of Applying Customer Knowledge on Innovation and New Product Efficiency (Case Study: Samasamaneh Software Company)
faranak khodayari بهزاد kh -
Open Access Article
261 - Investigating the Scientific Outputs of the Field of Viral Marketing in the Web of Science
shima shahhosseini bideh sayyed hasan hataminasab Shahnaz Nayebzadeh mohammadreza dehghani ashezari sayyed majid mirhosseini -
Open Access Article
262 - Design and Measure the Antecedents and Consequences of Consumer Purchasing Behavior in the Selection of Environmentally Friendly Packaging with a Mixed Approach
SEYEDEH FATEMEH Alavi Foumani ALI Gholipour Soleimani hamidreza rezaei kelidbari -
Open Access Article
263 - The Impact of Social Media Marketing Efforts on Customer Value in Luxury Brands (Case study: luxury brands in the clothing market)
Ebrahim ghaed Habib Shirafkan Lamso Alireza Hadadian -
Open Access Article
264 - Designing and Explaining the Entrepreneurial Marketing Model on E-Marketing with the Effect of Brand Personality Differentiation on Purchasing Intention
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Open Access Article
265 - Explaining the Effectiveness of Applying of Circular Economy Business Model for Knowledge-Based Companies
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Open Access Article
266 - A Model of Electronic Entrepreneurship in Small and Medium Businesses with Grounded Theory Approach
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Open Access Article
267 - The role of financial motivation in profit management decisions with an emphasis on the personality characteristics of financial managers
Ali Ramzi mojdeh mohamadreza Vatanparast Mehdi Meshki -
Open Access Article
268 - Scientific Mapping and Analysis of Keywords "Gasification in Marketing" Using the Scientometric Method and Social Network Analysis
Farid Mehrnia Elahe Rostami arooshaki MAMA Kermani Mehrdad Maghsudi -
Open Access Article
269 - Brand equity modeling in Sepah Bank (A New Approach to Delphi-Fuzzy Type 2 Electro-Type 3 Techniques and Structural Equations)
KUMARS MOHSENIMEHR hossain budaghi khaje nobar -
Open Access Article
270 - Social Responsibility and Investment Efficiency: The Moderating Role of the Type of Business Strategy of the Company (Case Study: Companies Listed On the Tehran Stock Exchange)
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Open Access Article
271 - Designing a nation branding model in the field of industrial products and services export
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Open Access Article
272 - A Review of Tourism Destination Love: Management Implications for Tourism Businesses
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Open Access Article
273 - Studying the Effect of the High Level of Mental Involvement of the Customer in the Marketing Process of Influential People on the Desire to Travel to the Destination, the Attitude Towards the Brand and the Desire to Buy
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Open Access Article
274 - The Effect of Customers' Negative Emotions on Negative Electronic Word of Mouth Advertising With the Mediating Role of Revenge and Desire to Improve (Case Study: Digikala Company)
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Open Access Article
275 - Designing an Integrated Pattern for the Distribution of Basic Goods with the Aim of Fighting Brokering and Rent-Seeking
sajjad shamsi gooshki Mohammad Solgi -
Open Access Article
276 - The Effect of Customers’ Perception of Corporate Social Responsibility on Their Extra-Role Behaviors by Mediation of Brand Attachment and Moderation of Spirituality
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Open Access Article
277 - Presenting a Brand Development Model in Tourism of Natural Places
Yasamin Golafshan Yousefi, Azam Rahiminik sina Nematizadeh mandan momeni -
Open Access Article
278 - The Critical Thinking Model of Bank Mellat Employees Based On Internal Marketing Components
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Open Access Article
279 - Identifying and Prioritizing Factors Affecting the Development of Transportation, Customs and Transit Cooperation between Iran and Other Countries
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Open Access Article
280 - Presenting a Model for Sustainable Marketing Development Using Digital Marketing
Mohammad Bashokouh Mohmmad Bahadorinejad navid shafiei -
Open Access Article
281 - Profit and Risk Management Is Necessary To Increase the Efficiency of Melli Bank of Iran Branches
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Open Access Article
282 - Presenting an integrated model of online repurchase intention in chain stores using the multi-ground theory method
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Open Access Article
283 - Designing and explaining the model of consumer personality traits based on the impulse buying approach in international market with a mixed method
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Open Access Article
284 - Designing ecological models of startups in the field of medical services
amir ebrahimpour hamideh reshadatjoo amir hossein zolfaghari sadegh nayereh khosravi nastaran mehdipour ojani -
Open Access Article
285 - Designing a Retail Space Model and Self-Concept, Customer Consumerism with a Grounded Theory Approach
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Open Access Article
286 - Developing a Satisfaction Model for Service Recreation with an Emphasis on Grounded Theory-based Brand Loyalty in Banking Industry
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Open Access Article
287 - Presenting the model of smart tourism development strategies in Iran
neda aslani leila Andervazh kiumars Arya -
Open Access Article
288 - Ranking and interpretive structural modeling of sustainable and innovative business factors of dam tourist resorts in Khuzestan province (case study of Maron dam tourist resort)
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Open Access Article
289 - Prairie a limited effect, as a craving for a decadence, with a crop of passion, with a brand, with a mianji inscription, a realization of a luxe bodn calla
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Open Access Article
290 - Investigating the impact of advertising in social networks on the purchase intention of teenage customers in the restaurant industry (the study of adolescents aged 14 to 17 years old in Tehran schools)
Mahsa Ebrahimi Ehsan Abedi -
Open Access Article
291 - Validation of Municipal Customer Participation Pattern Based on Social Trust Marketing (Case Study: Tehran Municipality)
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Open Access Article
292 - Developing a digital marketing strategy model for Iranian successful startups based on the Grounded Theory
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Open Access Article
293 - Investigating the Consequences of Social Media Marketing Activities on Brand Equity Based on the Mediating Role of E-Brand Experience (Case Study: Denolix Academy of Dental Sciences)
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Open Access Article
294 - Applying a qualitative meta-composite approach in order to provide a brand repositioning model for companies active in the electricity industry
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295 - A Qualitative approach to Developing a content marketing model
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296 - Presenting the Customer Experience Management Model in Real Estate Marketing with a Mixed Approach
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297 - Examining the moderating role of managers' and company's risk-taking in the relationship between economic policy uncertainty and innovation in companies
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Open Access Article
298 - Designing a competitive advantage model with an emphasis on brand identity based on foundational data theory in the apparel industry
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Open Access Article
299 - Designing a neural marketing model with a consumer behavior approach in the banking industry
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Open Access Article
300 - Effectiveness of entrepreneurship education in manufacturing industries
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301 - The Exploration of Verbal and Visual Characteristics of products in online stores
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Open Access Article
302 - The Relationship between Social Media Marketing and Consumer Behavior Based on Age Group with the Mediating Role of Brand Equity in Irancell Communication Services Company
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Open Access Article
303 - Presenting a model of marketing market variables of potential markets with a value-based approach to dairy products (Case study: Regional market of Iranian dairy products) Provide a model of marketing effectiveness variables
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Open Access Article
304 - Designing a beauty and fashion consumer buying behavior model using digital marketing (with emphasis on Foundation data theory)
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305 - The Effect of Relationship Marketing on Purchase Intention the Moderating Effects of Word-of-Mouth
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Open Access Article
306 - Determinants of Strategic Thinking
A. A. Farhangi M. Dehghan Nayeri -
Open Access Article
307 - Evaluation of the Effect of Country-of-origin Image, Product Knowledge and Product Involvement on Consumer Purchase Decisions
K. Heidarzadeh Sh. Khosrozadeh -
Open Access Article
308 - The Relationship between Trust and Consumer Confidence with Acceptance of Retail Brands (Case Study: Hakoopian)
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Open Access Article
309 - Evaluating the Factors Influencing the Adoption of Internet Banking: An Integration of TAM and TPB with Perceived Risk and Perceived Benefit
M. A. Abdolvand H. Abdolazimi -
Open Access Article
310 - Role and Effect of Psychological and Brand Antecedents on Luxury Consumpation Among Youth Adults
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Open Access Article
311 - Investigation of the Effect of Country of Origin Image on Brand Equity (Case Study: Iran khodro Diesel Company- Chorus Minibus)
K. Heidarzadeh M. Hashemi -
Open Access Article
312 - Changes in Consumer Behavior in the Wake of Sanctions
P. Ghaffari Ashtiyani A. Mozafari Z. Alemojtaba -
Open Access Article
313 - The Examination of the Relationship between Role Stress with Customer Orientation and Job Performance of Retail Salespeople
A. H. Ebrahimy M. Javadi -
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314 - Evaluation the Role of Entrepreneurial Proclivity Organization Structure and Market Orientation on Business Performance
H. Nikoomaram K. Heidarzadeh -
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315 - Investigation the effect of Market Orientation, Innovation and Customer Loyalty on Business Performance (Case Study: Pol Clothing Group)
M. R. Pakdel Sh. Nayebzadeh H. Dehghan Dehnavi -
Open Access Article
316 - Developing a Model for Software-as-a-Service Adoption
E. Haji Ahmadi B. Kheiry -
Open Access Article
317 - Investigating Effective Factors on Purchase Intention of Luxury Products
B. Kheiri M. Fathali -
Open Access Article
318 - Investigation of the Role of Corporate Social Responsibility in Creating Sustainable Competitive Advantage by Enhancing Saipa Group’s Intellectual Capital
K. Heidarzadeh E. Samadzadeh -
Open Access Article
319 - Assessment of the Effects of Advertising on Increasing Sales and a Mathematical Model for Determination of this Impact on Profitability
A. A. Farhangi A. Ekhlasi P. Toluei -
Open Access Article
320 - The Impact of Interpersonal Relationships on Customer Satisfaction and Loyalty to The Service Provider
K. Heidarzadeh D. Hoseini Firouzabadi -
Open Access Article
321 - A Technology Acceptance Improvement Model for Effective Electronic Customer Relationship Management (Case study: Departments of Tejarat Bank in Yazd)
S. M. Zanjirchi A. R. Konjkave Monfared S. H. Hataminasab A. Noori H. Sattarzade -
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322 - The Study of Effective Factors on Cosmetic Impulse Buying
P. Ghaffari Ashtiyani B. Akbari -
Open Access Article
323 - Investigating Factors Influencing Tejarat bank's Customer Loyalty
M. A. Abdolvand K. Abdoli -
Open Access Article
324 - Examining Relationship between Influential Factors on Consumers’ National Pride and Purchasing Behavior in Foreign Products in Khorasan Razavi Province
E. Goharjoo T. Sadeghi A. Zendedel -
Open Access Article
325 - Investigation of the Shopping Environment's Perceptions on Consumption Emotions, the Perceived Values and Tourist's Behavioral Intentions
K. Heidarzadeh A. Javanbakht -
Open Access Article
326 - Investigation the Effects of Consumer Shopping Value on Satisfaction, Loyalty, Word of Mouth and Share of Purchase
M. A. Abdolvand M. Jani -
Open Access Article
327 - The Survey of Effect of Relationship Quality and Rapport on Word of Mouth
P. Ghaffari Ashtiyani M. Zanjirdar M. Panahi Vanani -
Open Access Article
328 - Presenting Fuzzy Approach on Customer Satisfaction Measurement Case Study Roozaneh Dairying Company
M. A. Abdolvand A. Mohammadnia -
Open Access Article
329 - Identification of Obstacles and limitations Implementing Relationship Marketing in the Public Sector Insurance Companies in Iran
M. Amirshahi M. Saffianian -
Open Access Article
330 - Assessment of the Effects of Advertising on Increasing Sales and a Mathematical Model for Determination of this Impact on Profitabilit
A. A. Farhangi A. Ekhlasi P. Toluei -
Open Access Article
331 - Effects of Soft-sell and Hard-sell Advertising Appeals on Consumer’s Purchase Intention
H. Nikoomaram M. Sarabadani -
Open Access Article
332 - The Survey Emotional Impact of Positive and Negative Word of Mouth on Potential Customers
P. Ghafari Ashtiani Z. Mahram -
Open Access Article
333 - The Examination of the Relationship between Customer Satisfaction of Service Quality in Iranian Private Banking Industry (Analysis Based on Integrated SERVQUAL Model)
H. Vazifehdoost Z. Akbarpour K. Hamdi J. Mohammadzadeh Rostami -
Open Access Article
334 - A Survey of Electronic Banking Effects on Organizational Structure in Agricultural Banks
S. M. Alvani K. Heidarzadeh R. Jalali -
Open Access Article
335 - Presentation of Integrated Model of Consumer Behavior in Electronic Shopping
H. Shafizadeh S. I. Seyedi I. Ghasemi Dalarsetaghi -
Open Access Article
336 - Right Website Model, RWM Selecting Right Website for Publication of Internet Advertisement
K. Heidarzadeh M. Behboudi A. Ardakani -
Open Access Article
337 - Study of the Effect of Satisfaction and Trust on Customers Loyalty in Service Organizations (Case Study: Branches of Melli Bank in City of Arak)
M. A. Jamshidian -
Open Access Article
338 - Recognizing and Ranking Consumers' Purchasing Criteria for Mid-Range Priced Passenger Cars in Tehran, Using Fuzzy AHP
M. A. Abdolvand S. Fereidounfar -
Open Access Article
339 - Providing a Model for Identifying the Service Quality Dimensions Within Technology-Based Banking (Case study: Student’s of Islamic Azad University-Arak Branch)
N. S. Najafizadeh A. Mojoodi P. Ghasemi -
Open Access Article
340 - The Relationship between Risk Aversion and Brand Loyalty with Regard to the Role of Brand Trust and Brand Affect in This Relationship
Sh. Nayebzadeh P. Shahbazi -
Open Access Article
341 - Exploring the Role of Parental Communication Patterns about Children’s Perception of their Influence over Purchases
K. Heidarzadeh N. Motamedi -
Open Access Article
342 - Investigating the Effect of Gender on Parsian Bank Customer’s Loyalty Base on Relationship Marketing Approach
K. Heidarzadeh H. R. Saeeidniya M. Baniasdi -
Open Access Article
343 - Developing a Model of Target Market Selection for Movie Products
A. A. Farhangi T. Hasanqolipour A. Mozaffari E. Rashidi -
Open Access Article
344 - An Investigation of Influential Factors in Choosing Brands of Washing Products by Female Isfahanis Customers
H. Karamian A. Shekarchizadeh R. Rismankarzadeh -
Open Access Article
345 - The Influence of Hedonic Values on Consumer Behaviors
K. Heidarzadeh E. Hasani Parsa -
Open Access Article
346 - Impact of Product Packaging and Family Communication Patterns on Children and Parents Buying Behavior (Children and Parents Who Go Shopping in Entertainment and Shopping Centers)
M. Miarrostami B. Kheiry -
Open Access Article
347 - An Investigation of Iran’s National Gas Company Advertisements’ Effectiveness in Optimizing Consumption
A. A. Farhangi M. Firooziyan A. Moosavian -
Open Access Article
348 - Intangible Advertising of Brand and Its Effect on Consumer’s Choice
K. Heydarzadeh M. Behboudi A. Ghodsi khah M. Monsefi A. Maneshi -
Open Access Article
349 - Evaluating and Prioritizing Effective Factors in Selecting Celebrity Endorsements for Advertising Campaigns from the Consumers' Point of View
M. A. Abdolvand A. Hoseinzadeh Emam -
Open Access Article
350 - Mining the Retail Banking Customers Characteristics Using Data Mining Techniques
J. Nazemi P. Jafari H. Hashemi -
Open Access Article
351 - Proposing and Analyzing a Model for the Influence of Ethical Sales Behavior on Customers Loyalty with a Case Study in Parsian Insurance Company
R. Pezhman H. Kazemi Mahyari -
Open Access Article
352 - Mobile-Banking Adoption by Iranian Bank Clients
M. Behboudi A. Abedini Koshksaray M. Jalilvand Shirkhani Tabar -
Open Access Article
353 - A Study on the Effective Factors on Young Consumer’s Green Willingness: Tehran case study
K. Hamdi F. Ghaffari A. Afsordegan -
Open Access Article
354 - The Affect of Selected Marketing Mix Elements on Brand Equity
K. Heidarzadeh S. A. Zarbi -
Open Access Article
355 - Evaluating the Effect of Brand Class, Brand Awareness, and Price on Customer Value and Behavorial Intentions
K. Heidarzadeh H. Zandehesami S. S. Ghafelehbashi -
Open Access Article
356 - A Model for Customers Switching from National Bank by Applying Structured Equations (Case Study: National Bank Branches in Ilam Province)
L. Emami Y. Pourashraf Z. Toulabi -
Open Access Article
357 - The Effect of Social Media on Brand Community Markers, Value Creation Practice, Brand Trust and Brand Loyalty (Case Study: Comparison between Apple (Iphone) and Samsung’s (Galaxy) Mobile)
S. A. Mousavi M. Kenarehfard -
Open Access Article
358 - Assessing the Relationship between Loyalty Program Attributes, Store Satisfaction and Store Loyalty
P. Ghafari Ashtiani A. R. Eskandary Mehrabady -
Open Access Article
359 - Investigation of the Effects of Brand Image and Perceived Public Relation Activities on Customers Loyalty
K. Heidarzadeh F. Torabi -
Open Access Article
360 - Designing a Mathematical Model for Evaluating the Effectiveness of Advertising Media on Consumer Behavior
S. Khanmohammadi M. Mohammadi -
Open Access Article
361 - Determinants of High Income Customer Satisfaction: Case of Apartment Buyers in Tabriz
H. Vazifehdust H. Emari -
Open Access Article
362 - Satisfaction and Inertia Influence on Loyalty (Case study: Mobile Phone)
F. Khajouei Sh. Nayebzadeh -
Open Access Article
363 - Investigation of Factors Influencing Innovation and Knowledge-based Trust in Accepting Mobile Banking
F. Haghshenas Kashani A. Rahnama A. Dorosti -
Open Access Article
364 - The Impact of After- Sales Services Quality on Behavioral Intentions of Buyers of Industrial Products
M. A. Abdolvand P. Alipour -
Open Access Article
365 - Recognizing of Effective Factors on Welcoming Advertising Billboard by Business Companies in Hormozgan Province (Case Study: Advertising Company)
R. Samadi Tirandazi R. Ahmadi A. Tizro S. Mohammadipour -
Open Access Article
366 - Examine Method for Marketing in Insurance Company
B. Kafi F. Alizadeh Meshkani -
Open Access Article
367 - Evaluating the Effects of Market Orientation on Successfulness of a New Product with regard to the Mediating Role of Intellectual Capital and Organizational Learning Capability
M. Zarezadeh Mehrizi M. Mir mohammadi Sadrabadi -
Open Access Article
368 - Evaluating the Role of Electronic Service Quality and Customer Satisfaction on Consumers’ Purchase Intentions
k. Heidarzadeh E. Adelpour -
Open Access Article
369 - Exploring the Role of Quality Attributes for Traditional Food Products (With PDO) on Consumer Behavi
H. Vazifehdoust V. R. Mirabi M. Mohammadi -
Open Access Article
370 - Investigating the Impact of Country of Origin on Customer Behavior: Investigation of the Moderating Roles of Product Involvement and Product Familiarity on Product Evaluation and Customer Behavioral Intentions
F. Najafi B. Kheiri -
Open Access Article
371 - Assessment Refah and Shahrvand Chain Stores’ Customers Loyalty (Case Study: Tehran Stores)
R. Ahmadi M. Donyaei K. Navabizand -
Open Access Article
372 - Investigating the Effect of Trust and Perceived Risk on Adoption Internet Banking Services among Arak Banks Customers
P. Ghaffari Ashtiyani M. Zanjirdar R. Sha’abani -
Open Access Article
373 - Effect of Brand Extension Strategy on Brand Image on FMCG and Services Sectors
H. Vazifehdust M. Hariri -
Open Access Article
374 - Examining the Match-up Effect in Co-marketing Alliance
H. Safarzadeh N. Esmaili -
Open Access Article
375 - Examination of the Relationship of Mouth Communication on Buying Handsets Domestic Production (Case Study GLX G5 Phone Buyers in Isfahan City for the Relevant Agencies)
E. Namdar Joyami M. Taban -
Open Access Article
376 - Studying Effective Elements in Brand Equity From the Consumer's Perspective (Based on Aaker's Model)
M. Mohamadian R. Shafiha -
Open Access Article
377 - Staff Role in Encouraging Customer Citizenship Behaviors (Subject of the Study: Tejarat Bank, Top Branches in Tehran)
K. Hamdi N. Karami -
Open Access Article
378 - Estimating Segment - Oriented Discrete - Choice Model of Customer Differentiation (Buyers Preferences of Saipa Products as a Case Study)
M. A. Abdolvand J. Nazemi H. Ali Momeni -
Open Access Article
379 - Review and Evaluate of Effective Factors on Marketing Management Absorb of Liquidity Techniques Using TOPSIS and AHP(Case Study:Tejarat Bank)
R. Samadipour Gh. A. Bazaee -
Open Access Article
380 - The Role of Emotional Satisfaction in Customers’ Behavioral Intentions Regarding Service Quality in the Hotel Industry
M. Haghighi H. R. Saeednia Gh. Kianosh Ghavim -
Open Access Article
381 - Evaluation of Consumer Preferences in the Consumer Decision-Making Process of Foreign Goods
K. Heidarzadeh H. Zand Hesami M. M. Hasanloo -
Open Access Article
382 - Determining of Influencing Factors for Identified Products Marketing (Case Study: Identified Egg in Tehran)
I. Radipour V. Borimnejad -
Open Access Article
383 - Analyzing the Reasons for Unpopularity of ATM Cards and Introducing an Appropriate Framework to Iincrease the Use of These Cards
D. Venus M. Mokhtaran -
Open Access Article
384 - Media Mix Elements Affecting Service Brand Equity (Case Study: Sina Bank)
A. A. Farhangi R. Abedini -
Open Access Article
385 - An Investigation into Factors that Affect Brand Choice Using Factor Analysis Approach
M. Samiei Nasr S. M. Alavi M. Nadjafi Siahroudi -
Open Access Article
386 - The Effects of Marketing Mix on the Sale Increase of Light Starter Batteries (Case Study: City of Tehran)
K. Hamdi H. Vazifehdoost A. Haji Mohammad Ali -
Open Access Article
387 - An Examination of the Relationship Between Working Relationship Quality With Salesperson Performance & Job Satisfaction & the Role of ASB Behavioral Model in Sale
K. Heidarzadeh Sh. Garmabdari -
Open Access Article
388 - Consumer Emotional Attachments to the Brand: Prerequisites and Outcomes
B. Kheiry M. Samei Nasr M. Azimpour Khujin -
Open Access Article
389 - Recognizing and Prioritizing Barriers of Using Points of Sale (POS) Devices in Saderat Bank of Bandarabbas City
S. Mohammadi Pour S. M. Seyedi A. Esteghlal R. Samadi Tirandazi -
Open Access Article
390 - The Effect of Multi-Dimensions of Price Perceptions on Price Mavenism and Shopping Hedonism
P. Ghaffari Ashtiyani -
Open Access Article
391 - Recognition and Assessment of Effective Factors Regarding Marketing of Alloy Steel Industry in Iran
H. Ghasemi M. Taghavi M. R. Fani -
Open Access Article
392 - The Relationship between Customer Based Brand Equity with Purchase Intend (Case Study: Buyers of Hyundai Vehicle in Tehran)
A. Zamani Moghadam Sh. Jafari far -
Open Access Article
393 - Surveying the Effect of Objective Dimensions of Electronic Payment on Using Electronic Payment Systems with Moderating Role of Perceived Security and Perceived Trust of Electronic Transfer in Mellat Bank
R. Alizadeh S. M. HosseiniOzineh E. Khani -
Open Access Article
394 - Examining the Effects of Consumers' Personality Traits on Buying Behavior in Retail Stores by Structural Equation Model
M. Samadi H. Farsizadeh M. Nurani -
Open Access Article
395 - Investigating Antecedents and Consequences of Service Customer Extra-role Behavior
A. Abbasi M. Mousavi S. M. Bagheri -
Open Access Article
396 - The Internet Banking Services (IBS) in the Youth Market (Case Study: Eghtesad Novin Bank)
A. Tajzadeh S. Naysari Tabrizi -
Open Access Article
397 - Factors Affecting Customer Retention Among Cell Phone Users
Gh. Ansariranani M. Mohamadian A. Sina Ghods, -
Open Access Article
398 - The Investigation of competitive Intelligence from the Entrepreneurs` Perspective (Structural Equation Modeling Approach)
P. Ghaffari Ashtiyani R. Choobandian M. Zargaran -
Open Access Article
399 - The Impact of Brand Credibility on Customers’ Loyalty from the Appliances Buyers Perspective
S. Ghorbani Ghavidel S. M. Shabgo Monsef -
Open Access Article
400 - Identification and Prioritizing of Exporting Target Markets for Iran’s High Density Polyethylene (HDPE)
A. Hajiha M. Haghighi Kaffash M. Manian -
Open Access Article
401 - Investigating the Influence of Customer Equity Framework on Purchase Intention of Leasing Companies’ Customers
A. Rahchamani F. Sadeghi Azarharis -
Open Access Article
402 - Colour Performance Online: A Study of 8 Colours in Banner Ads and Backgrounds in Defined Conditions
H. Vazifedoost M. Carey -
Open Access Article
403 - Exploring and Evaluating the Relationship between Brand and Country of Origin Knowledge and Country of Origin Image
B. Kheiry -
Open Access Article
404 - Main Factors in Successful Export Model from the Perspective of Exporters
T. Sadeghi M. Lashkary H. R. Karbalaee Esmaili -
Open Access Article
405 - Surveying Factors Influencing Customers Loyalty in Private Banks Based on Fast Response Organization`s Model
A. Zamani Moghaddam K. Lahiji -
Open Access Article
406 - Conceptualizing Entrepreneur’s Individual Role in Home Based Business Marketing
A. M. Golabi S. H. Khodadad Hoseini J. Yadollahi M. Rezvani -
Open Access Article
407 - Investigating Impact of E-trust and Subjective Norms on Customers’ Acceptance of E-commerce Website (Case Study: Raja Passenger Trains Co)
P. Ghafari Ashtiani M. S. Horri B. Gholami -
Open Access Article
408 - The Effect of Country of Origin of Brand on Brand Equity
B. Ranjbarian E. Mahmoudi A. Ghasemi -
Open Access Article
409 - Surveying the Impact of Entrepreneurial Orientation and Marketing Information on the Performance of Small and Medium-Sized Enterprises of Markazi Province
H. Farahani R. Sha′abani H. Ghafari -
Open Access Article
410 - Product Positioning with Perceptual Map Method
H. R. Saeedniea M. Firouzian -
Open Access Article
411 - The Impact of Contextual Factors, Brand Loyalty and Brand Switching on Purchase Decisions Young Consumers
H. Safarzadeh B. Kheiry R. Agha Seyed Agha -
Open Access Article
412 - The Strategic Positioning of Saderat Bank Brand from the Viewpoint of Legal Customers – Manufacturing Units of Southern Khorasan Province
L. Mahmoodi S. A. R. Davoodi T. Sadeghi A. Kafashpor F. Yosefzadeh -
Open Access Article
413 - The Relationship between Automobile Add-on Features and Consumer Product Evaluation
S. A. A. Afjeh P. Fakhim Ghasemzadeh -
Open Access Article
414 - The Survey of Effect of Delight Services and Trust on Loyalty
M. Panahi Vanani R. Sha′abani -
Open Access Article
415 - Surveying the Effect of Automated Service Quality on Customer's Commitment in Banking Industry
H. Vazifehdoost R. Omidzade -
Open Access Article
416 - Evaluating the Joint Effect of Brand Cognitive and Brand Relationships Variables on Consumers’ Purchase Intentions
M. Samadi Z. Ziaei -
Open Access Article
417 - The Evaluation of Effective Factors on Buyers’ Satisfaction in Supply chain – A Case Study of Food Factories in Esfahan
M. A. Abdolvand A. Shamaei -
Open Access Article
418 - Evaluation of Factors Affecting Internet Banking Adoption among Governmental and Private Banks Customers in Tehran
Z. Falah Asl M. A. Abdolvand -
Open Access Article
419 - To Evaluate the Role of Organizational Functions in New Product Development (NPD) (Emphasizing on the Auto Industry in Iran)
S. M. Seyedhoseini F. Zamani -
Open Access Article
420 - Consumer Ethnocentrism in Small Appliances Industry of Iran
M. A. Amirshahi Sh. Mazhary -
Open Access Article
421 - Evaluating the Influence of Consumers' Perceived Corporate Image on Brand Extensions
B. Kheiry N. Nobandegani -
Open Access Article
422 - A Fuzzy Logic Approach to Evaluation of Customer Satisfaction
H. Hamidi -
Open Access Article
423 - Investigation of the Relationship between Product Involvement and Brand Commitment
M. A. Abdolvand F. Nickfar -
Open Access Article
424 - The Influencing Factors on Consumer Choice Behavior Regarding Green Products Based on Theory of Consumption Values
S. A. Seyed Salehi M. Kazemi -
Open Access Article
425 - An Analysis the Impact of Brand Orientation on Brand Performance and Corporate’s Financial Performance (Case Study: Active Corporate’s in Ahwas’ Industrial Estates)
P. Ghasemi A. Darzian Azizi -
Open Access Article
426 - Designing Structural Equation Model of Competitiveness in Level of Departments of Insurance Companies in Tehran
M. R. Abbasi H. RahimiKoloor -
Open Access Article
427 - An Investigation on Effective Factors Increase of Customer Trust in Buying Internet Goods and Services
A. Sheikhi R. Shafeai H. Faroughi -
Open Access Article
428 - The Effect of Consumer’s Received Value, Effectiveness and Risk on Purchase Intention of Green Products (Case Study: Islamic Azad University, Science and Research Brand Students)
A. Samiei Zafarghandi S. Nayebzadeh H. Dehgan Dehnavi -
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429 - The Relationship between Self-esteem, Social Influence and Life Satisfaction with Impulse Buying Tendency
M. Jalaly Sh. Nayebzadeh S. M. Hakkaki -
Open Access Article
430 - A Survey of Factor Influencing on Consumers Acceptance for Niche Products
A. Shahram Faghihi V. Borimnejad -
Open Access Article
431 - A Study on the Critical Success Factors in Customers Relationship Management (Case Study: Saman Insurance Company)
N. Tazari M. Bolourian Tehrani -
Open Access Article
432 - Determining the Kinds of Dominant Decision Making on Purchasing in Different Kinds of VALS Life Style (Low Resource)
S. A. A. Afjeh K. Bakhshi Zadeh Borj -
Open Access Article
433 - Surveying the Effect of Internal Marketing and Internal Branding on Service Quality (Case Study: A Server Company)
A. Bonyadi Naeini M. H. Kamfiroozi M. Dehghan Mashtani -
Open Access Article
434 - Study of the Relationship between the Country of Origin and the Brand Equity Case Study: Grad
N. Alsadat Najafizadeh M. Mehrabi R. Karjalian A. Mashayekhnia -
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435 - “Iran Export Engineering &Technical Services” (Identifying Barriers & Offering Suggestions)
H. Nezakati Alizadeh, F. Farzm -
Open Access Article
436 - Identification and Classification Tools Integrated Marketing Communications (IMC) in Food Industry by Using of the AHP-FUZZY Technique (Dina Food Industry)
S. Sarmad Saeidi A. Abdollahi Bejestani -
Open Access Article
437 - The Study Some of the Factors Consequences in Relationship Quality Employee - Customer in the Hotel Industry by Fuzzy Logic
A. R. Mosavi M. Ashraf P. Rajaey -
Open Access Article
438 - Factors Underlying Consumer AttitudesTowards E-Banking
M. A. Abdolvand P. Barvand -
Open Access Article
439 - Customer Satisfaction Measurement: Through Multi-Criteria Analysis Model (MUSA)
M. Haghighinasab B. Abedin -
Open Access Article
440 - Investigation of the Effects of Hedonic Value and Utilitarian Value on General Attitude of Customers Evaluation of Shopping Mall (Case Study: Hyperstar)
H. Soleymani -
Open Access Article
441 - Determining the Relationship between Store Image, Customer Satisfaction, Behavioral Intention and Short Distance (Case Study in Shahvand Chain Super Market of Tehran)
H. Javanmard S. Hoseini -
Open Access Article
442 - Investigation of the Effects of Corporation Ability Association and Brand Awareness on Repurchase Intention and Mediator Roles of Quality Perception and Brand Resonance in Consumer Decision Marketing Process
A. R. Kia -
Open Access Article
443 - Evaluation Customer Satisfaction Level of After Sell Service in Saipa Co. With Use the Kano Model
H. Vazifehdust P. Attaolahi -
Open Access Article
444 - Study of the Effect of Internal Marketing on Market-Orientation and Service Organizations' Performance (Case Study: Branches of Refah Bank in City of Arak)
S. Sarmad Saidi M. A. Jamshidian -
Open Access Article
445 - Co- brand Strategy, Based on Customers' Attitude in Laptop, Cell phone and Automobile Products
E. Shahtahmasbi Kh. Nesaei -
Open Access Article
446 - The Role of Cognitive Age in Status Consumption of Educated, Middle-Aged Iranian Consumers
J. Abbasi M. Pourreza -
Open Access Article
447 - The Effect of Market Orientation and Entrepreneurship Orientation on Innovation: the Case of Auto Parts Manufacturers
K. Tajeddini A. R. Maatoofi A. Riahi N. Behnampour -
Open Access Article
448 - Measuring Customer Satisfaction Using Fuzzy Logic (Case Study: Bank Saderat Automated Teller Machine)
R. Radfar F. Hossein Zadeh Lotfi A. Khaliloo -
Open Access Article
449 - Brand Extension Feedback: The Role of Advertising (Case Study: Tabarrok Company Products)
H. Ebrahimi M. Bagheri GalehSalimi -
Open Access Article
450 - Investigation the Effects of Cognitive and Affective Evaluations on Behavioral Intentions
M. A. Abdolvand P. Parakhodi Moghaddam -
Open Access Article
451 - The Priority of Effective Factors on Customer's Loyalty with Using of ECSI Model
M. Haghighi Kaffash M. Akbari -
Open Access Article
452 - The Study of Effect Marketing Strategies Alignment on Supply Chain and Organizational Performance (Case: Entekhab Industrial Group)
M. R. Dalvi Esfahani H. Gorbani M. Bagheri GalehSalimi -
Open Access Article
453 - Evaluation of the Effective Factors on Relational Marketing in Mature Buyer – seller Relationships in Bahman Diesel Company
S. K. Nourbakhsh L. Pashang -
Open Access Article
454 - Study Relationship between Usage Marketing Metrics from Innovation View and Achievement of Objective for Customer Relationship Management Based on Gartner’s Model in Isfahan Sepah Bank
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