The Impact of Electronic Marketing in Tehran Stock Exchange Companies

Subject Areas : Jounal of Marketing Management

H. R. Saeedniya ¹ , A. H. Mirzamohammadi ^{2 *}

1 - استادیار، عضو هیات علمی دانشگاه آزاد اسلامی واحد تهران شمال
2 - دانش آموخته کارشناسی ارشد مدیریت بازرگانی (گرایش بازاریابی بین الملل) - دانشگاه آزاد اسلامی واحد علوم و تحقیقات تهران

Received: 2014-06-10 Accepted : 2014-06-10 Published : 2008-09-22

Keywords: Operational cost, Operational income, Electronic marketing, Tehran stock exchange listed c,

Abstract :

Recently, Information Technology has opened new windows in marketing of business in front of corporations and economic Institutions. Pursuant to using Internet marketing, Companies can produce actively, reduce costs and speed up the development of marketing and advertising effectiveness. Recently, development and growth in utilizing Internet in corporations has led to sales enhancement and costs reduction in their activities. Regarding to significance of this feature, Tehran Stock exchange listed companies will be examined in aspect of using internet in marketing of their productions and services. Overall, the effectiveness of using magic of Internet in costs, sales volume and finally benefits has been discussed. Results suggest that Electronic Marketing has led to sales and operating costs increment. But, the increment of sales offsets the increase in operating costs. It has been embodied in benefit growth.