Evaluation of the International Traffic Management Role in the Telecommunication Company of Iran and a Proposed Model for Optimizing Management Capabilities
Subject Areas : Jounal of Marketing Management
1 - استادیار، عضو هیات علمی دانشگاه صنعت نفت
2 - دانش آموخته دکتری مدیریت بازرگانی (گرایش بازاریابی)، دانشگاه آزاد اسلامی، واحد علوم و تحقیقات تهران
Keywords: IP telephony, Origination &, termination, Synchronous digital hierarchy , Next generation network (NGN), Leadership and senior manageme, marketing management, Technical and technological ma,
Abstract :
Development of telecommunications and privatization issues of the telecommunication markets has imposed a reverse pressure on international calculation rates. One of the advanced technologies responsible for this disruption in the calculation system of the telecommunication companies is a phenomenon called Voice over Internet Protocol (VoIP). With regard to the balance deficit of the International communications in foreign currency arbitrages that amounted to $41 million, $61 million and $56 million from 2002 to 2004, TCI should adopt a long-term strategy for leaving the traditional networks to avoid huge losses in future years. This research was aimed to identify the effective factors of the above described foreign currency arbitrages' balance deficits, to measure the effect of the identified factors and to prioritize those identified factors. This research is based on eight hypotheses; specifically 1- Leadership and Senior Management Styles.2- Marketing Management Capabilities.3- Technical and Technological Management Issues.4- Human Resources Management the Vision.5- Financial Management Issues.6- Procurement Management Skills and Know-How.7- Effects of other international and State organizations' support increating the international communications foreign currency arbitragesof the Telecommunications Company of Iran.8- Significant differences in differences among the series of Managerial Factors in creating said foreign currency arbitrages balance deficit. A questionnaire was designed and prepared through implementation of a pilot study. In general, it dealt with the effects of seven managerial factors as well as 31 sub-factors, and it enjoyed the adequate reliability and validity along different phases.The data were analyzed using two parametric and non-parametric testingmethods.In general, the results confirmed 8 hypotheses at a 99 percent level of confidence, and the effective suggestions and strategies were presented on the basis of the results. These were intended to increase the foreign currency revenues of Iran International Communications of Telecommunication Company of Iran.