Identifying the effect of marketing mix 4C's on customers satisfaction of life insurance (Case study: Pasargad insurance offices in Tehran)

Subject Areas : Agriculture Marketing and Commercialization

Mohammad reza babaei ¹ , Reza Mostakhtemi ² , Sima Esmaili ³

1 - Dpt of industrial management College of management and Accounting, Yadegar-e-Imam khomeini(RAH), Shahre Rey branch, Islamic Azad University, Tehran, Iran
2 - MBA Student, Dpt of Business Management, Yadegar-e-Imam khomeini(RAH), Shahre Rey branch, Islamic Azad University, Tehran, Iran
3 - 3- Ma In English Language Education , Islamic Azad University of Garmsar,Iran

Received: 2017-02-04 Accepted : 2017-02-04 Published : 2017-06-01

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