Designing a Native Model for Assessment of the Effectiveness of Advertising

Subject Areas : Business Strategy

Soheila Shamsadini ¹ , Farhad Hanifi ² , Vahid Reza Mirabi ³

1 - Department of Management, Central Tehran Branch, Islamic Azad University, Tehran ,Iran
2 - Department of Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran
3 - Department of Management ,Central Tehran Branch, Islamic Azad University, Tehran, Iran

Received: 2019-04-27 Accepted : 2019-07-23 Published : 2019-07-01

Keywords:

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