Designing the market share development model of Refah Karkaran Bank with the approach of analyzing the competitive environment of Iranian banking
Subject Areas : MarketingAbd Reza Amiri 1 , mohammad haghighi 2 , Ali Pirzad 3 , Abdolkhalegh Gholami Chenarestan Olya 4
1 - Ph.D. Candidate of Business Administration, Yasouj Branch, Islamic , Azad University, Yasouj, Iran.
2 - Associate Professor of Business Administration, Faculty of Management, University of Tehran, Tehran, Iran.
3 - Department of Management, Yasuj Branch,
Islamic Azad University, Yasuj, Iran
4 - Department of Management, Yasooj Branch, Islamic Azad University, Yasooj, Iran
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