Impact of Consumer Social Responsibility and Brand Social Responsibility Image on Brand Loyalty

Subject Areas : General Management

H. Mishra ¹ ( Shri Mata Vaishno Devi University, Jammu (J&K), India. )
P. Sinha ² ( Indian Institute of Management, Ahmedabad, India. )
S. Singh ³ ( Shri Mata Vaishno Devi University, Jammu (J&K), India. )
S. Koul ⁴ ( Shri Mata Vaishno Devi University, Jammu (J&K), India. )

Received: 2013-11-17 Accepted : 2013-11-17 Published : 2013-10-01

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