Explaining the behavioral model of depositors (components suggestions and outcomes(

Subject Areas : Journal of Investment Knowledge

Ahmad aghazadeh kamakoly ¹ , sina kherdyar ² , Mohammadreza azadehdel ³

1 - Department of Accounting, Rasht Branch, Islamic Azad University, Rasht, Iran
2 - Department of Accounting, Rasht Branch, Islamic Azad University, Rasht, Iran
3 - Department of Management, Rasht Branch, Islamic Azad University, Rasht, Iran

Received: 2021-12-20 Accepted : 2022-03-09 Published : 2024-12-21

Keywords: Behavioral accounting, currency market, behavioral model of depositors,

Abstract :

the main purpose of this study is estimating the behavioral model of depositors in terms of component ssuggestions and outcomes .the purpose of this study is practical and integrated with grounded theory and structural equation modeling. the data were collected through semi structured interviews and questionnaire. The theoretical sampling continued until the filling of categories. then based on the theory of the theory of Strauss and Corbin in three main steps of open coding, coding based and selective coding, bank deposit prediction pattern with emphasis on behavioral accounting and money market were presented. the results showed that among ali conditions, capital security has the highest impact on depositors ' behavior after that, bank services have a significant impact on depositors ' behaviour and ease of access. also, the context conditions that include the islamic society, the role of government and economic structure have a significant impact on bank competition and performance. the involved conditions that have a significant impact on the competition and performance of the bank and economy have a significant impact on bank competition and performance. The conditions involved include the role of parallel markets and customer attributes. it has a significant impact on bank competition and performance. finally, the competitiveness and improvement of bank performance on economic growth and economic growth have a significant impact.

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