Impact of Consumer Social Responsibility and Brand Social Responsibility Image on Brand Loyalty

Subject Areas : General Management

H. Mishra ¹ , P. Sinha ² , S. Singh ³ , S. Koul ⁴

1 - Shri Mata Vaishno Devi University, Jammu (J&K), India.
2 - Indian Institute of Management, Ahmedabad, India.
3 - Shri Mata Vaishno Devi University, Jammu (J&K), India.
4 - Shri Mata Vaishno Devi University, Jammu (J&K), India.

Received: 2013-11-17 Accepted : 2013-11-17 Published : 2013-10-01

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