Measuring Customer Acquisition Value: A Comprehensive Approach to Customer Equity

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Journal of System Management

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Downloads : 25

Manuscript ID : 518207 Visit : 95 Page: 1 - 13

Article Type: Original Research

Subject Areas : Business Strategy

Monireh Hosseini ¹ (K. N. Toosi University of Technology, Tehran, Iran)
Farnoush Firouzi ² (K. N. Toosi University of Technology, Tehran, Iran)

Received: 2014-09-01 Accepted : 2014-11-01 Published : 2015-10-01

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