Presenting a quantitative model for evaluating the effectiveness of virtual courses of in-service training for employees with an entrepreneurial marketing approach (Study case: Tejarat Bank)

Subject Areas : Management

ahad Dehghanzadeh ¹ , Mojtaba Moazzami ² , Esfandiar Doshman Ziari ³ , esmaeil kavosi ⁴

1 - Department of Educational Management, North Tehran Branch, Islamic Azad University, Tehran, Iran
2 - Department of Higher Education Management, North Tehran Branch, Islamic Azad University, Tehran, Iran
3 - Assistant Professor, Department of Educational Management, Islam Shahr Branch, Islamic Azad University, Islam Shahr, Iran
4 - Department of Cultural Management, North Tehran Branch, Islamic Azad University, Tehran, Iran

Received: 2023-03-11 Accepted : 2023-05-24 Published : 2023-12-22

Keywords: Entrepreneurial marketing, effective teaching of virtual courses, the quality of educational services in virtual education, the role of information technology in virtual education,

Abstract :

The present study has designed a model for evaluating the effectiveness of virtual courses of in-service training for employees with an entrepreneurial marketing approach. The research is practical in terms of purpose and quantitative in terms of method. Using the three-stage Delphi technique among 20 experts, the indicators were adjusted and refined and the final model was calculated. In order to implement the designed model, a researcher-made questionnaire was placed in the survey plant. At this stage, the statistical population includes all the employees of Tejarat Bank in Tehran (5163 people). Based on Cochran's formula, 358 people were selected . After collecting data, statistical analysis of data was done at two descriptive levels (statistical indicators) and inferential level (confirmatory factor analysis).The results of the research indicate that in terms of evaluating the effectiveness of virtual courses of in-service training for employees the most attention is paid to the dimension "quality of educational services in virtual education" and the least attention to the dimension "the role of information technology in virtual education". is. Also, among the 13 components identified, "quality of information" has attracted the most attention and "evaluation of the effectiveness of training courses" has attracted the least attention.