Designing a Success Model for the Karate Federation Based on the Sports Marketing Model

Subject Areas : Sport Sciences Quarterly

amirali keshmiri ¹ ( Zanjan Islamic Azad University Management Department-iran )
homa dorodi ² ( دانشیار، گروه مدیریت، واحد زنجان، دانشگاه آزاد اسلامی، زنجان، ایران )

Received: 2023-07-12 Accepted : 2023-07-12 Published : 2023-02-20

Keywords: Sports marketing, Federation Success, Sports Foresight, Karate Federation Revenue,

Abstract :

In order to create a policy and achieve organizational goals, sports organizations need to create a model to use and strengthen the components that affect the success of the organization, which are published from internal and external factors of the organization. The purpose of this study is to design a success model for the Karate Federation based on the budget sports marketing model. Method: For data analysis and data collection of mixed type (qualitative and quantitative) budget and using the interview method, a questionnaire is created and coding is opened. In the qualitative part to design a researcher-made questionnaire by a sports scientist and the officials of the directing federation by snowball method with a statistical population of 12 people, the sample is also selected and in a small part by athletes, coaches and employees of the federation and karate boards with a community of 120 92 people were selected by Morgan test. After conducting the interview and identifying the key factors from the experts' point of view, the researcher-made questionnaire has been made. Use was distributed among athletes, coaches and employees of the Karate Federation. Results: Marketing components 67.4%, advertising and revenue factors 62.1%, information technology 46.7%, competition results in training courses and courses 55.9%, federation management factors 75.8% and 88.5% success in federation performance change the situation. Be. Also, the federation's investment in setting up sports venues and the profitability of renting or mortgaging this, however, has the highest rate (4.74) among the variables related to the budget. Conclusion: Success in sports federation with sports trade is getting closer to economic and marketing issues day by day, and the prerequisite for development and success in sports is to create marketing fields at the level of sports organizations, which is why marketing development is suggested according to the research results. In the long-term planning of the federation, the pursuit of television broadcasting rights, continuation of international competitions, promotion of karate sports tourism, investment in the construction of gyms and sports equipment and improvement of information in the federation are done to facilitate the future success of the federation.