Combining Green Marketing and Industrial Clusters with Special Offer for Green Industrial Cluster to Exit from Environmental Crisis in Iran

Subject Areas : Industrial Management

Mehrdad Alipour ¹ , Hossien Badieye ² , Seyed Mehdi Monirie ³

1 - Assistant Professor of Islamic Azad University, Zanjan Branch
2 - Academic Member of Islamic Azad University, Garmsar Branch
3 - M.A in Business Management, Islamic Azad University, Zanjan Barnch

Received: 2018-01-11 Accepted : 2018-01-11 Published : 2011-12-22

Keywords:

Abstract :

One of the current issues of industrial investments in the world is the advent of various problems which the environmental catastrophe is one of the most common one triggering negative consequences and outcomes in the performance of industrial units' activities. Presenting the model of green industrial clusters, in this research, we immersed to survey the combination of green marketing with the industrial cluster to demonstrate techniques of overcoming the environmental crises of the country. Since qualitative approach seemed suitable for various questions and objectives of the research, we utilized it for selecting samples, collecting and analyzing data, reaching a conclusion and answering the research questions. The methods for collecting data were limited to discussions, documents, and interviews. Since the method of sampling was purposeful, saturation theory was utilized for defining the size of the sample. Experts from the ministry of industries, mines, and commerce, small industrial organization, and firms in industrial towns of Iran were interviewed. Therefore, the results demonstrated that all three factors, namely, green productivity, the technology of clean production, and green management, can provide a way to approach towards the green industrial cluster.