A Process Model for Implementing Cause-Related Marketing in the Banking System of Iran and Its Outcomes
Subject Areas : Business Strategy
Ali Valipour
1
(
Department of Management, Abhar Branch, Islamic Azad University, Abhar, Iran
)
Mahmoud Noraei
2
(
Assistant Professor, Department of Management, Abhar Branch, Islamic Azad University, Abhar, Iran
)
Kamyar Kavosh
3
(
Department of Management, Abhar Branch, Islamic Azad University, Abhar, Iran
)
Keywords:
Abstract :