The role of management and strategy of market orientation and risk of listed companies on entrepreneurship and social development
Subject Areas : Journal of Iranian Social Development Studies
Kaveh Azin far
1
,
Sayyad Reza Hosseini
2
,
iman dadashi
3
,
reza falah
4
1 - Accounting, Faculty of Humanities, Islamic Azad University, Babol Branch, Babol, Iran
2 - Accounting, Humanities, Islamic Azad University Babol Branch, Babol, Iran
3 - Accounting, Faculty of Humanities, Islamic Azad University, Babol Branch, Babol, Iran
4 - Accounting, Chalous Branch of Azad University, Chalous, Iran
Keywords: Entrepreneurship strategy, Market orientation strategy, corporate risk,
Abstract :
Today, due to dramatic changes in the external environment, organizations are in situations that have to use different trends, including the trend of entrepreneurial activities and the market in the community based on different dimensions affect it. Therefore, in the present study, the role of management and market orientation strategy and risk of listed companies on entrepreneurship and social development has been investigated, based on data from 147 companies during an 8-year period between 2012 and 2019. In order to test the research hypothesis, multivariate linear regression models were used using Eviews 8 software. The present study is in the group of descriptive-post-event research in terms of applied purpose and in terms of data collection method. The findings of the first hypotheses show that the market orientation of companies has a positive and significant relationship with the systematic risk of companies, while this relationship is obtained for negative and significant non-systematic risk. The results obtained in the second hypothesis show that there is a positive and significant relationship between entrepreneurial orientation with systematic risk, unsystematic risk and abnormal returns of companies listed on the Tehran Stock Exchange. There is no relationship between market orientation and abnormal returns of companies.
_||_
