Identifying the Factors Affecting the Selection of B2B Online Market Entry Strategies Using Soft System Methodology (Case Study: IT Industry knowledge-based companies)

Subject Areas : Business Strategy

Mohsen karami ¹ , Abbas Ali Rastgar ² , Adel Azar ³ , Davood Feiz ⁴ , Mohammad Rahim Esfidani ⁵

1 - Department of Business Management, Faculty of Economics, Management and Administrative Sciences, Semnan University, Semnan, Iran
2 - Department of Business Management, Faculty of Economics, Management and Administrative Sciences, Semnan University, Semnan, Iran
3 - Department of Industrial Management, Faculty of Management and Economics, Tarbiat Modares University, Tehran, Iran
4 - Department of Business Management, Faculty of Economics, Management and Administrative Sciences, Semnan University, Semnan, Iran
5 - Department of Marketing Management, Faculty of Management, University of Tehran, Tehran, Iran

Received: 2019-12-17 Accepted : 2020-10-21 Published : 2020-09-01

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