Identifying the Factors Affecting the Selection of B2B Online Market Entry Strategies Using Soft System Methodology (Case Study: IT Industry knowledge-based companies)
Subject Areas : Business Strategy
Mohsen karami
1
(
Department of Business Management, Faculty of Economics, Management and Administrative Sciences, Semnan University, Semnan, Iran
)
Abbas Ali Rastgar
2
(
Department of Business Management,
Faculty of Economics, Management and Administrative Sciences, Semnan University, Semnan, Iran
)
Adel Azar
3
(
Department of Industrial Management, Faculty of Management and Economics, Tarbiat Modares University, Tehran, Iran
)
Davood Feiz
4
(
Department of Business Management,
Faculty of Economics, Management and Administrative Sciences, Semnan University, Semnan, Iran
)
Mohammad Rahim Esfidani
5
(
Department of Marketing Management, Faculty of Management, University of Tehran, Tehran, Iran
)
Keywords:
Abstract :