Ranking of Environmental Problems and Obstacles in the Field of Domestic Goods Marketing Management with a Resistance Economy Approach Using the AHP Method
Subject Areas : Financial Economics
arghavan yarahmadi
1
(
Department of Management, Hamedan Branch, Islamic Azad University, Hamedan, Iran
)
Mohammad Reza Jaber Ansari
2
(
Department of Management, Borujard Branch, Islamic Azad University, Borujard, Iran (corresponding author
)
Keywords: H31, D13, Keywords: marketing management, domestic goods, resistance economy JEL Classification: M31,
Abstract :
Abstract The current research has ranked environmental problems and obstacles in the field of domestic goods marketing management with a resistance economy approach. Among the statistical population of the research, 10 managers of electrical household appliances company were selected by theoretical saturation method. The research tool included a researcher-made questionnaire. Examining the results showed that in the structural-political dimension, priority is given to the indicator of failure to reduce dependence on oil. For the structural-economic dimension, the highest priority is with the index of fighting against economic corruptors and economic corruptions, for the structural-social dimension, the highest priority is with the tax payment index, for the structural-technological dimension, the highest priority is with the index of the change in the direction of the economy based on resources to an economy based on innovation. In the social-behavioral dimension, the highest priority is given to the index of consumption of domestic products in devices, for the behavioral-technological dimension, the highest priority is given to the indicator of the development of infrastructure required for the empowerment of the workforce, in the contextual-economic dimension, the highest priority is given to the index of creating a competitive environment in the production sector and Distribution is in some product groups. For the contextual-social dimension, the most priority is with the index of strengthening public trust between the government and the people in economic policies, and for the contextual-technological dimension, the most priority is with the index of the use of new technologies in the automobile industry.
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