Identifying the Components and Indicators of Social Marketing in Small and Medium Businesses with a Resistance Economy Approach

Subject Areas : Finance

Seyedeh Shima Ekhlasmand ¹ , Majid Fattahi ² , Shahram Salavati ³

1 - Ph.D. student of Business Management, Sari Branch, Islamic Azad University, Sari, Iran.
2 - Assistant Professor of Business Management, Sari Branch, Islamic Azad University, Sari, Iran
3 - Assistant Professor of Business Management, Tonekabon Branch, Islamic Azad University, Tonekabon, Iran.

Received: 2023-02-02 Accepted : 2023-05-24 Published : 2023-10-01

Keywords:

References:

 

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