Presenting a Systemic Model for the Effectiveness of Marketing Communication Activities in Social Networks
Subject Areas : Marketing
Somayyeh Abesh Loui Aghdam
1
(
Ph.D. Candidate of management, Sanandaj Branch, Islamic Azad University, Sanandaj, Iran.
)
heirsh soltanpanah
2
(
Assistant Professor, Department of Management, Sanandaj Branch, Islamic Azad University, Sanandaj, Iran.
)
Omid Mahdieh
3
(
Assistant Professor of Management and Accounting, Faculty of Humanities, University of Zanjan, Zanjan, Iran.
)
Roya Shakeri
4
(
Assistant Professor, Department of Management, Sanandaj Branch, Islamic Azad University, Sanandaj, Iran
)
Foad Habibi
5
(
Assistant Professor of Social Sciences, Sanandaj Branch, Islamic Azad University, Sanandaj, Iran
)
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Abstract :