Identification and Prioritizing of Exporting Target Markets for Iran’s High Density Polyethylene (HDPE)

Subject Areas : Jounal of Marketing Management

A. Hajiha ¹ , M. Haghighi Kaffash ² , M. Manian ³

1 - استادیار، عضو هیات علمی دانشگاه آزاد اسلامی، واحد تهران شمال
2 - استادیار، عضو هیات علمی دانشکده مدیریت دانشگاه علامه طباطبایی
3 - دانش آموخته کارشناسی ارشد مدیریت بازرگانی (گرایش بازاریابی بی نالملل)، دانشگاه آزاد اسلامی، واحد تهران شمال

Received: 2014-06-10 Accepted : 2014-06-10 Published : 2008-09-22

Keywords: High Density Polyethylene, Target markets, Market research, Petrochemical products,

Abstract :

Recognition and prioritization the target markets for special goods is must to establish the efficient marketing strategy. This will save investments of exporters who want to make a continued presence in markets. On the other hand in export programming field it can play a valuable leading rule for authorities to establish trade strategies and dual trade negotiations. This research as its title says “Identification and prioritizing of exporting target markets for high density polyethylene (HDPE)” have decided to prioritize the markets by their attractiveness via suitable indexes which are available and contains the expert’s view, resource demand, capabilities and objectives of Iranian petrochemical commercial company. In reality final destination of this research is that it maps correct movement of HDPE in target markets by observing objectives, resources and organization capabilities. The method used is that we gather the information statistics at the first, and then refine them by using import potential indexes and statistical techniques. we start up to recognize the most important indexes for evaluating market attractiveness by gathering the related industry expert view to prioritize target markets. Finally by using of this indexes and techniques of numerical taxonomy and factor analyzing and relying on given statistics and informations by international trade center, we prioritize the target markets of HDPE. The result of this research shows that the markets which are better for exporting Iran HDPE after china and Hong Kong that are two evident markets for this product are Ukraine, Turkey, Spain, Malaysia, Greece, USA, Pakistan, Indonesia and Poland.