Designing New Strategic Reference Points for Elucidating Lock-In Marketing Strategy Using Thematic Analysis
Subject Areas : Business Strategy
samira bekr
1
(
Ph.D. in Business Administration, Islamic Azad University, Saveh, Iran
)
Hormoz Mehrani
2
(
Assistant Professor, Department of Management, Ghazali Higher Education Institution, Qazvin, Iran
)
Seddighe Tootian
3
(
Assistant Professor, Department of Management, Islamic Azad University, Tehran East, Iran
)
Masoud Qorban Hosseini
4
(
Assistant Professor, Department of Management, Islamic Azad University, Saveh, Iran
)
Keywords:
Abstract :
DOI: 4236/health.2013.58A3010
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