Designing New Strategic Reference Points for Elucidating Lock-In Marketing Strategy Using Thematic Analysis

Subject Areas : Business Strategy

samira bekr ¹ , Hormoz Mehrani ² , Seddighe Tootian ³ , Masoud Qorban Hosseini ⁴

1 - Ph.D. in Business Administration, Islamic Azad University, Saveh, Iran
2 - Assistant Professor, Department of Management, Ghazali Higher Education Institution, Qazvin, Iran
3 - Assistant Professor, Department of Management, Islamic Azad University, Tehran East, Iran
4 - Assistant Professor, Department of Management, Islamic Azad University, Saveh, Iran

Received: 2023-07-23 Accepted : 2023-09-28 Published : 2024-01-01

Keywords:

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