Model in Order to Make Effective Decisions in Selecting Advertising Media by Goal Programming(GP)
Subject Areas : Business Strategy
Morteza Rahmani Nikooie
1
(
Department of Management,
College of Human Science,
Yazd Science and Research Branch,
Islamic Azad University,
Yazd, Iran
)
Zahra Asgari Bshkany
2
(
School of Theatre and Film,
University of Tehran,
Tehran, Iran
)
Keywords:
Abstract :
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