Guerilla Marketing Approach on Consumer’s Purchase Intention with Presence of Mediator Variable of Satisfaction
Subject Areas : Business Strategy
Artimes
Mahdavi Meymand
1
(Executive Directorate, Fars Science and Research,
Islamic Azad University, Shiraz, Iran
Executive Management Department, Shiraz Branch,
Islamic Azad University, Shiraz, Iran)
Fazlullah
Kazemi
2
(Department of Business Management, Shiraz Branch,
Islamic Azad University, Shiraz, Iran)
Keywords:
Abstract :
