Guerilla Marketing Approach on Consumer’s Purchase Intention with Presence of Mediator Variable of Satisfaction

Subject Areas : Business Strategy

Artimes Mahdavi Meymand ¹ , Fazlullah Kazemi ²

1 - Executive Directorate, Fars Science and Research, Islamic Azad University, Shiraz, Iran Executive Management Department, Shiraz Branch, Islamic Azad University, Shiraz, Iran
2 - Department of Business Management, Shiraz Branch, Islamic Azad University, Shiraz, Iran

Received: 2018-02-08 Accepted : 2018-09-22 Published : 2018-07-01

Keywords: