Designing and validating an agile financial marketing capability model for the development of the health tourism industry after Covid-19

Subject Areas : Financial Economics

Anoosh Omidi ¹ , Alireza Pooya ² , Hadi Bastam ³ , Ali Hosseinzadeh ⁴

1 - Department of Management, Torbat-e-Heydareih, Islamic Azad University Torbat-e-Heydareih, Iran
2 - Faculty of Economics and Administrative sciences, Ferdowsi University of Mashhad (FUM), Mashhad, Iran.|Visiting Professor, Department of Management, Torbat-e-Heydariyeh Branch, Islamic Azad University, Torbat-e-Heydariyeh, Iran
3 - Business Management, Tabaran Institute of Higher Education, Mashhad, Iran
4 - Assistant Professor of Management, Torbat Heydariyeh Branch, Islamic Azad University, Torbat Heydariyeh, Iran

Received: 2021-11-08 Accepted : 2021-12-19 Published : 2022-10-01

Keywords:

References:

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