Providing a Comprehensive Branding Pattern for Organic Product with a Sensory Marketing Approach
Subject Areas : Business Strategy
Bentolhoda Kohanzahedani
1
(
Department of Management, Qeshm International Branch,
Islamic Azad University, Qeshm, Iran
)
Esmaeil Hassanpour Qorughchi
2
(
Department of Management, Qeshm Branch,
Islamic Azad University, Qeshm, Iran
)
Vahid Reza Mirabi
3
(
Department of Management, Central Tehran Branch,
Islamic Azad University, Tehran, Iran
)
Keywords:
Abstract :