Providing a Comprehensive Branding Pattern for Organic Product with a Sensory Marketing Approach

Subject Areas : Business Strategy

Bentolhoda Kohanzahedani ¹ , Esmaeil Hassanpour Qorughchi ² , Vahid Reza Mirabi ³

1 - Department of Management, Qeshm International Branch, Islamic Azad University, Qeshm, Iran
2 - Department of Management, Qeshm Branch, Islamic Azad University, Qeshm, Iran
3 - Department of Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran

Received: 2019-06-03 Accepted : 2019-12-29 Published : 2019-10-01

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