Financial Marketing

Subject Areas : Journal of Investment Knowledge

Fraydoon Rahnamy Roodposhti ¹ , Mansour Feizollahzadeh ²

1 - prof
2 - فارع التحصیل کارشناسی ارشد بازرگانی دانشگاه آزاد اسلامی

Received: 2013-02-08 Accepted : 2013-05-15 Published : 2013-05-15

Keywords: Financial marketing mix, 4p, 4I, PIC, ILC,

Abstract :

Financial marketing is finance science in market making as interaction between finance and marketing. The goal that, developing in investment and finance knowledge the goal of this paper is presenting new paradigm. Research finding show that first, presenting new pattern as entitle financial marketing mix (FMM). Second, based on this pattern, can definition suitable strategy.