The effect of international entrepreneurial marketing orientation on export performance in Iranian stone industry businesses

Subject Areas : marketing

Behzad Lalehzarimosalla ¹ , Hadi Sanaeepour ² , Mahmoudreza Cheraghali ³ , Mohammad sharif Sharifzadeh ⁴

1 - Department of Entrepreneurship, Aliabad Katoul Branch, Islamic Azad University, Aliabad Katoul, Iran
2 - , Department of Management, Azadshahr Faculty of Humanities, Gonbad Kavous University
3 - Department of Humanities, Golestan University
4 - Department of Agricultural Extension and Education, Faculty of Agricultural Management, Gorgan University of Agricultural Sciences and Natural Resources, Gorgan, IRAN.

Received: 2023-11-07 Accepted : 2024-04-20 Published : 2024-04-24

Keywords: marketing orientation, entrepreneurial marketing, international entrepreneurship, export performance, Iranian stone industry,

Abstract :

One of the important aspects of entrepreneurial business activity is activity in export fields. Export is a basic strategy for the growth and survival of companies and is considered as an important strategic opportunity for companies. In this situation, the international entrepreneurial trend can lead the development of entrepreneurial businesses to foreign markets. Marketing plans are the main pillar of export-oriented companies, therefore, the purpose of this research is to investigate the impact of international entrepreneurial orientation on export-oriented marketing performance in Iranian stone industry businesses, which was carried out using a descriptive-survey method. The statistical population of this research was 180 experts and entrepreneurs of Iran's stone industry, 123 of whom were selected using Cochran's sampling formula. Sampling was done by simple random method and to collect data, Morris et al., 2002 International Entrepreneurial Marketing Tendency Questionnaire and Zou et al., 2009 Export Performance Evaluation Questionnaire were used. The results indicate that the component of international entrepreneurial marketing tendency, its variables which include hyperactivity, opportunism, risk management, innovation, attention to the customer, leveraging resources, and creating value, have an effect on the evaluation of export performance, variables Financial performance, strategic performance and export satisfaction have a positive and significant effect. Also, all the assumptions of this research were confirmed. Meanwhile, the variables of hyperactivity, value creation and opportunism have a stronger effect in measuring export performance.