About the journal
Based on the decision of the 28th session of the Commission for the Validation of Publications in the Field of Humanities and Arts of the Islamic Azad University, dated 07/26/1400, it was agreed to launch a journal entitled Interdisciplinary Studies in Marketing Management.
The purpose of the Quarterly Journal of Marketing Management Interdisciplinary Studies is to provide a scientific environment for researchers in the field of marketing and related interdisciplinary topics as a scientific resource for the production, dissemination and introduction of scientific research findings and results. It is hoped that this quarterly will raise the scientific level of researchers in this field.
In order to achieve this goal, this quarterly asks researchers to submit their valid and unpublished articles to the quarterly for judging and publishing. Quarterly Journal of Interdisciplinary Studies in Marketing Management, with respect to the rules of professional ethics in journals and the obligation to comply with them, follows the executive regulations of the law on prevention and combating Fraud in scientific works.
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Open Access Article
1 - Identifying the effective components on health tourism marketing using met combination method
Bahram Ghaffari Shahrbanoo Gholipour Freydouni Mehdi RouholaminiIssue 3 , Vol. 3 , Autumn 2024 -
Open Access Article
2 - Presenting emotional branding model in consumer purchase decision with green packaging approach
Sajjad Fatehi Sina Nematizadeh سید عباس حیدریIssue 3 , Vol. 3 , Autumn 2024 -
Open Access Article
3 - Business and entrepreneurship physical space model for Islamic Azad University units
Mohammad Ansari Fereydoon Azma Roohallah samiei Tayyebeh TajariIssue 3 , Vol. 3 , Autumn 2024 -
Open Access Article
4 - Designing and validating the social marketing model with the role of social responsibility and customers' attitude towards the brand with a mixed approach (case study: Social Security Organization of the country)
Gholamreza Tizfahmefard Hassan Esmailpour fariz taherikia leila andervazhIssue 3 , Vol. 3 , Autumn 2024 -
Open Access Article
5 - Investigating the effect of customer relationship management on customer retention based on the mediating role of service quality (case study: Torb company)
Kamran Yeganegi Zahra Neshati Maryam EbrahimiIssue 3 , Vol. 3 , Autumn 2024 -
Open Access Article
6 - Investigating the status of international marketing of Iran's virtual service start-ups using a self-made model
mostafa rasoul roveisi همایون یوسفی ادریس محمودیIssue 3 , Vol. 3 , Autumn 2024 -
Open Access Article
7 - The effect of digital advertising strategy on attitude and intention to purchase financial products and services
MAYA mojarradardakaniIssue 3 , Vol. 3 , Autumn 2024 -
Open Access Article
8 - Investigating the role of marketing mix on sales improvement the sale of agricultural products in Saqqez County
hosein sharifi Loghman Rashidpour solaiman rasouliazarIssue 3 , Vol. 3 , Autumn 2024
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Open Access Article
1 - Meta-Analysis of the Relationship between Brand Equity and Loyalty of Iranian Athletes
Kazem Mehri Mehrdad Rahimian Bahman GhardashiIssue 1 , Vol. 3 , Spring 2024 -
Open Access Article
2 - Identifying Different Dimensions of Brand Transgression in the Iranian Banking Industry
Gholamreza Shahbazi Soleyman Iranzadeh Bagher AsgarnezhadIssue 1 , Vol. 3 , Spring 2024 -
Open Access Article
3 - Investigating the relationship between software support of the company's capabilities and the company's performance with regard to the mediating role of value and business strategy
Fatemeh Hooshangi Elahe MasoumiIssue 2 , Vol. 2 , Autumn 2023 -
Open Access Article
4 - Presenting the relationship model of customer hostility with mixed elements of marketing in the Modirankhodro company
Aliasghar Poorteymoor soheila zarinjoy alvar fereydoun omidiIssue 3 , Vol. 2 , Winter 2023 -
Open Access Article
5 - Presenting a co-creation model in the face of added reality on perceived risk, perceived trust and customer purchase intention
Nosratallah Shadnoush Mohammad ali Keramati Maesumeh GhafuriIssue 2 , Vol. 1 , Winter 2022 -
Open Access Article
6 - Providing of customer attraction model in digital marketing based on visual stimuli with a classical Grounded Theory (GT) Approach
Bahman Narouei Hossein Hakimpour Mehdi Mehdi Mahmoodzadeh Vashan Mohammad MohammadiIssue 3 , Vol. 1 , Winter 2023 -
Open Access Article
7 - The effect of entrepreneurial self-efficacy on strategic entrepreneurial intention with the mediating role of mental norms, perceived behavioral control, and attitude towards entrepreneurship; Study case: Saipa company
mojtaba maleki Aliakbar jowkarIssue 2 , Vol. 1 , Winter 2022 -
Open Access Article
8 - Explaining the Effectiveness of Factores Affecting the Satisfaction of Small and Medium Companies from Electronic Banking Services from the Perespective of Entrepreneurship.
Hadi Ghadimi Hossein Vazifehdust vahid reza mirabiIssue 3 , Vol. 2 , Winter 2023 -
Open Access Article
9 - Factors Affecting Customer Loyalty: Study on the Role of Customer Relationship Management Quality as mediation and Brand image as moderator
Ehsan Safaei Seyed Morteza Ghayour Baghbani Morteza Rojui Toktam PishfangIssue 3 , Vol. 1 , Winter 2023 -
Open Access Article
10 - The impact of information technology management on green electronic supply chain (case study: Khorramshahr customs staff)
Fereydoun Omidi Azadeh SanjoriIssue 4 , Vol. 2 , Winter 2024
