About the journal
Based on the decision of the 28th session of the Commission for the Validation of Publications in the Field of Humanities and Arts of the Islamic Azad University, dated 07/26/1400, it was agreed to launch a journal entitled Interdisciplinary Studies in Marketing Management.
The purpose of the Quarterly Journal of Marketing Management Interdisciplinary Studies is to provide a scientific environment for researchers in the field of marketing and related interdisciplinary topics as a scientific resource for the production, dissemination and introduction of scientific research findings and results. It is hoped that this quarterly will raise the scientific level of researchers in this field.
In order to achieve this goal, this quarterly asks researchers to submit their valid and unpublished articles to the quarterly for judging and publishing. Quarterly Journal of Interdisciplinary Studies in Marketing Management, with respect to the rules of professional ethics in journals and the obligation to comply with them, follows the executive regulations of the law on prevention and combating Fraud in scientific works.
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Open Access Article
1 - Nostalgic tourism destination branding: a qualitative study
Parinaz Masoumi ، Vahidreza Mirabi * ، Jalal HaghighatMonfared ، Ahmad VedadiIssue 1 , Vol. 4 , Spring 2025 -
Open Access Article
2 - Identifying and prioritizing digital content marketing criteria in the fashion industry
Maryam Roostazadeh Sheikhyousefi ، Sayyed Mohammad Reza Davoodi * ، Saeed Aghasi ، Alireza ShirvaniIssue 1 , Vol. 4 , Spring 2025 -
Open Access Article
3 - Presenting the conceptual framework of the role of the seller's ethical adherence in the seller-customer relationship in the sale of second-hand goods
Mandana Panahi Vanani ، Pejman Jafari * ، Bahram KhairiIssue 1 , Vol. 4 , Spring 2025 -
Open Access Article
4 - Ranking and Determining Importance of the Predictors of Consumer Buying Behavior in Beverage Industry
Reza Kiani ، ehsan abedi * ، Seyyed Mahmood Hashemi ، hamidreza yazdaniIssue 1 , Vol. 4 , Spring 2025 -
Open Access Article
5 - Designing a marketing policy package in free zones
Ehsan Abbaspour ، Ebrahim Albo Naiemi * ، Mohammad HaghighiIssue 1 , Vol. 4 , Spring 2025 -
Open Access Article
6 - Designing a model of Islamic lifestyle and subcultures
Mitra Tavassoli ، Abdollah Naami * ، Naser AzadIssue 1 , Vol. 4 , Spring 2025 -
Open Access Article
7 - Evaluation and Ranking of Business Models Suitable for Crisis Based on Fuzzy AHP
Mohsen Mohammadi Hassanloei ، ّFarzad Karimi * ، Mohammad Hossein ArmanIssue 1 , Vol. 4 , Spring 2025 -
Open Access Article
8 - Designing the spiritual intelligence model of managers based on sensory marketing to achieve sustainable governance (Study case of Qutb 8 universities of medical sciences)
Mohsen Dadoallah Pour ، Hamdollah Manzari Tavakoli * ، sanjar Salajeghe ، Shahin Sharafi ، Zahra ShokoohIssue 1 , Vol. 4 , Spring 2025
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Open Access Article
1 - Meta-Analysis of the Relationship between Brand Equity and Loyalty of Iranian Athletes
Kazem Mehri * ، Mehrdad Rahimian ، Bahman GhardashiIssue 1 , Vol. 3 , Spring 2024 -
Open Access Article
2 - Identifying Different Dimensions of Brand Transgression in the Iranian Banking Industry
Gholamreza Shahbazi ، Soleyman Iranzadeh * ، Bagher AsgarnezhadIssue 1 , Vol. 3 , Spring 2024 -
Open Access Article
3 - Investigating the relationship between software support of the company's capabilities and the company's performance with regard to the mediating role of value and business strategy
Fatemeh Hooshangi * ، Elahe MasoumiIssue 2 , Vol. 2 , Autumn 2023 -
Open Access Article
4 - Presenting the relationship model of customer hostility with mixed elements of marketing in the Modirankhodro company
Aliasghar Poorteymoor ، soheila zarinjoy alvar * ، fereydoun omidiIssue 3 , Vol. 2 , Winter 2023 -
Open Access Article
5 - Presenting a co-creation model in the face of added reality on perceived risk, perceived trust and customer purchase intention
Nosratallah Shadnoush * ، Mohammad ali Keramati ، Maesumeh GhafuriIssue 2 , Vol. 1 , Winter 2022 -
Open Access Article
6 - The effect of entrepreneurial self-efficacy on strategic entrepreneurial intention with the mediating role of mental norms, perceived behavioral control, and attitude towards entrepreneurship; Study case: Saipa company
mojtaba maleki * ، Aliakbar jowkarIssue 2 , Vol. 1 , Winter 2022 -
Open Access Article
7 - Factors Affecting Customer Loyalty: Study on the Role of Customer Relationship Management Quality as mediation and Brand image as moderator
Ehsan Safaei * ، Seyed Morteza Ghayour Baghbani ، Morteza Rojui ، Toktam PishfangIssue 3 , Vol. 1 , Winter 2023 -
Open Access Article
8 - Designing and explaining intelligent marketing based on the Internet of Things in the banking industry using the cognitive mapping method
Seyed Mohammad Sadegh Shoaee Astaneh ، amir rahimpour * ، Ali HoseinzadehIssue 3 , Vol. 2 , Winter 2023 -
Open Access Article
9 - Providing of customer attraction model in digital marketing based on visual stimuli with a classical Grounded Theory (GT) Approach
Bahman Narouei * ، Hossein Hakimpour ، Mehdi Mehdi Mahmoodzadeh Vashan ، Mohammad MohammadiIssue 3 , Vol. 1 , Winter 2023 -
Open Access Article
10 - Investigating the Effects of Brand Experience, Brand Image, and Brand Trust on Brand Attachment and Purchase Intention" (Case study: iPhone Consumers in Iran)
Zeinab olsadat Tabatabaei Yeganeh *Issue 1 , Vol. 1 , Autumn 2022