List of Articles

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• Open Access Article
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  1 - Identifying and evaluating the communication campaign model based on advertising
  maryam shababi Sina Nematizadeh Nasim Nematizadeh
• Open Access Article
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  2 - The role of Fintech in the transformation of customer orientation in the Iranian banking industry
  ghazaleh asvadi hossein vazifehdust علیرضا روستا Parivash Jaafari
• Open Access Article
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  3 - Designing the Digital Customer Experience Management Model in Banking Industry
  Khan-Mohammad  Milanlu mahmoud mohammadian Mehdi  Naeimi Nezam-Abad
• Open Access Article
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  4 - digital banking impact on Iranian listed banks performance
  Ali Keylani Afsaneh ozaee Hasan  Kouhi
• Open Access Article
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  5 - Presenting a model for predicting the buying behavior of consumers of leather products with the NLP approach
  hamideh seifi shojaei Morteza Mahmoudzadeh hossein Bodaghi khajeh Nobar nasser Feghhi Farahmand
• Open Access Article
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  6 - The impact of environmentally friendly marketing on the performance of energy startups
  maryam hosseini yaser faizi
• Open Access Article
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  7 - Presenting the strategic model of brand personality: a metasynthesis approach
  Hamidreza  Almasitabar Farshid Namamian
• Open Access Article
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  8 - Designing a model for the implementation of public policies based on knowledge management and entrepreneurship with an organizational marketing and productivity approach
  Mojtaba Balouchi shahin sharafi Hamid Okati Zahra Anjomshoae Hojjat Talebi