List of Articles

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• Open Access Article
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  1 - Designing a digital marketing communications model in the telecom industry with a mixed exploratory approach (case study: Iran Mobile Communications Company)
  saeed aghasi
• Open Access Article
  • Abstract Page
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  2 - Presenting a co-creation model in family branding based on social capital
  mahshid noorali حمیدرضا سعیدنیا zahra alipour darvishi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - The effect of differentiation strategy and cost leadership on the relationship between social responsibility and the amount and sustainability of corporate dividends
  majid moradi mohamad kazem sabzi
• Open Access Article
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  4 - Designing and explicating the policy making model of business organizations to adapt to environmental uncertainty conditions in the home appliance industry.
  Mohamad Taghi َAmini Faezeh Zarif Mohammadreza Mashyekh Seyed Moosa Khademi
• Open Access Article
  • Abstract Page
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  5 - Designing an interpretative-structural model of quality dimensions of marketing management consulting services
  YAGHOOB SALIMPOUR naser azad ABDOLLAH NAAMI leila karimian
• Open Access Article
  • Abstract Page
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  6 - Presenting the Digital Governance Model in Iran's Banking Industry (Case Study: Tosee Taavon Bank)
  Alireza Farhadi Koutenaei Shaysteh Varedi Asadollah Mehrara Hamid Azadi Reikandeh
• Open Access Article
  • Abstract Page
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  7 - Designing a Green Marketing Model Based on Sustainable Development: A Grounded Data Theory Approach
  Mehrdad MoKhtarpour Fereshte Lotfi Zadeh Siavash Ahmadi Chehrebagh Farid Taheri Kia
• Open Access Article
  • Abstract Page
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  8 - Designing an attitude development model for the Iranian brand in the household appliance industry with an emphasis on national values and religious beliefs
  omid zanganeh mahdi mahmoodzadeh vashan hosein hakimpour Mohammad Mohammadi