The vision and main goals the Journal of Interdisciplinary Marketing Studies is to provide a platform for researchers, universities, educational institutions and professionals to share their knowledge and Publish the latest scientific articles and research findings in the field of marketing management. This journal can also be used as a source and reference for students in the field of business management and marketing.
Aims and scope of the magazine
Marketing strategies and market research
Marketing information systems
Electronic and digital marketing
customer relation management
Sales and marketing engineering
Analysis and application of marketing management theories in the field of Iran
Ethics and social responsibility in marketing
The concept and culture of market orientation and customer orientation in Iran
New theories and models of consumer and industrial marketing
Managing customer satisfaction and complaints
Analyzing the consumer behavior and the purchase decision process
Distribution channel management
Pricing strategies