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  • Issue1 Vol.1
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    Issue 1 Vol. 1 Autumn 2022

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  • List of Articles


      • Open Access Article
        • Abstract Page
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        1 - the relationships among internal marketing, job satisfaction, relationship marketing, customer orientation and organizational perfomance .
        Bozorgmehr Khanduzi Ali Arab
      • Open Access Article
        • Abstract Page
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        2 - The effect of culture on luxury brand consumer behavior through the mediating role of consumer attitude (Case Study: Apple Brand)
        maryam Taghvaee Yazdi Pantea part
      • Open Access Article
        • Abstract Page
        • Full-Text

        3 - Designing a social capital model and evaluating it in the field of marketing of melli and mellat banks
        farshid namamian ali mir fakhredin maroofi alireza moradi
      • Open Access Article
        • Abstract Page
        • Full-Text

        4 - The relationship between individual factors and willingness to purchase environmentally friendly products
        yasanallah pourashraf ata eslami abolfazl ferdowsi
      • Open Access Article
        • Abstract Page
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        5 - Understand the digital marketing environment with KPIs and web analytics in the healthcare environment.
        Neda Kavosi
      • Open Access Article
        • Abstract Page
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        6 - Investigating the effect of social networks on consumer purchase intention among social network users
        Seyed Rasoul Hoseini Hosein Asgari Ammar Moghaddas Shargh
      • Open Access Article
        • Abstract Page
        • Full-Text

        7 - Investigating the Effects of Brand Experience, Brand Image, and Brand Trust on Brand Attachment and Purchase Intention" (Case study: iPhone Consumers in Iran)
        Zeinab olsadat Tabatabaei Yeganeh
      • Open Access Article
        • Abstract Page
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        8 - Investigating the impact of establishing business intelligence and flexibility on the success of the organization with the mediating role of customer relationship management
        farzad asayesh Reza Baloo
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