Aghasi.Saied
Validation of social marketing of cultural products based on risk management (Study case: Isfahan Municipality's Cultural Vice-Chancellor)
[
Vol.2,
Issue
4
- WinterYear
1402]
Aghasi.Saied
Designing a digital marketing communications model in the telecom industry with a mixed exploratory approach (case study: Iran Mobile Communications Company)
[
Vol.3,
Issue
2
- SummerYear
1403]
Ahmadi Chehrebagh.Siavash
Designing a Green Marketing Model Based on Sustainable Development: A Grounded Data Theory Approach
[
Vol.3,
Issue
2
- SummerYear
1403]
ahmadi.javid
Investigating the Effectiveness of Organizational Capacities on The Adoption of Business Strategies in Iran's Food Industry
[
Vol.2,
Issue
1
- SpringYear
1402]
akaber.yagub
Structural model of the impact of innovation culture on market performance with mediating role, marketing and product innovation in Tabriz auto parts manufacturing companies.
[
Vol.2,
Issue
3
- AutumnYear
1402]
amini.mohamad taghi
Designing and explicating the policy making model of business organizations to adapt to environmental uncertainty conditions in the home appliance industry.
[
Vol.3,
Issue
2
- SummerYear
1403]
andervazh.leila
Presenting the model of marketing capabilities based on knowledge management in the Khuzestan steel industry and its impact on the company's performance with a balanced scorecard approach.
[
Vol.1,
Issue
2
- AutumnYear
1401]
arab.ali
the relationships among internal marketing, job satisfaction, relationship marketing, customer orientation and organizational perfomance .
[
Vol.1,
Issue
1
- SummerYear
1401]
arvin.rasol
Investigating the relationship between market orientation and innovation with regard to the mediating role of entrepreneurial orientation
[
Vol.2,
Issue
2
- SummerYear
1402]
asayesh.farzad
Investigating the impact of establishing business intelligence and flexibility on the success of the organization with the mediating role of customer relationship management
[
Vol.1,
Issue
1
- SummerYear
1401]
asayesh.farzad
Examining and explaining the role of knowledge management on improving sales of pharmaceutical products through mediation
Experiential marketing (case study: pharmaceutical manufacturing company)
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Vol.1,
Issue
3
- WinterYear
1401]
asayesh.farzad
The effect of internal factors on sales performance with the mediating role of idea transfer, creativity and sales force innovation: Emphasis on the role of self-efficacy moderator
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Vol.1,
Issue
2
- AutumnYear
1401]
Askri.Mohammad Hadi
The Impact of Sensory Marketing on Customer Loyalty in The Iranian Clothing Brand Industry: With an Emphasis on the Sensory Marketing Mix
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Vol.1,
Issue
3
- WinterYear
1401]
Azadi Reikandeh.Hamid
Presenting the Digital Governance Model in Iran's Banking Industry (Case Study: Tosee Taavon Bank)
[
Vol.3,
Issue
2
- SummerYear
1403]
Bagherzadeh.Mohammad Reza
Investigating the factors affecting the development of public relations performance in the social security organization with a strategic management approach
[
Vol.3,
Issue
1
- SpringYear
1403]
bahramikia.Mahnaz
Analysis of vital factors affecting trust after use and its effect on citizens' intention to continuously use electronic services in Tehran laboratories
[
Vol.2,
Issue
2
- SummerYear
1402]
Bayat.Omid
Identifying and Prioritizing of Factors Affecting the Development of Food Tourism in Yazd City
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Vol.2,
Issue
3
- AutumnYear
1402]
C
Cheraghali.Mahmoudreza
The effect of international entrepreneurial marketing orientation on export performance in Iranian stone industry businesses
[
Vol.2,
Issue
4
- WinterYear
1402]
D
Dalvi.Mohammad Reza
Validation of social marketing of cultural products based on risk management (Study case: Isfahan Municipality's Cultural Vice-Chancellor)
[
Vol.2,
Issue
4
- WinterYear
1402]
E
Elahi.Gholamreza
Financial empowerment strategies in small and Medium Enterprises with a fuzzy Delphi approach
[
Vol.2,
Issue
3
- AutumnYear
1402]
eslami.ata
The relationship between individual factors and willingness to purchase environmentally friendly products
[
Vol.1,
Issue
1
- SummerYear
1401]
F
Farhadi Koutenaei.Alireza
Presenting the Digital Governance Model in Iran's Banking Industry (Case Study: Tosee Taavon Bank)
[
Vol.3,
Issue
2
- SummerYear
1403]
Farokhian.Sahel
Designing and explaining intelligent marketing based on the Internet of Things in the banking industry using the cognitive mapping method
[
Vol.2,
Issue
3
- AutumnYear
1402]
Fazeli Veisari.mehran
The Impact of Sensory Marketing on Customer Loyalty in The Iranian Clothing Brand Industry: With an Emphasis on the Sensory Marketing Mix
[
Vol.1,
Issue
3
- WinterYear
1401]
ferdowsi.abolfazl
The relationship between individual factors and willingness to purchase environmentally friendly products
[
Vol.1,
Issue
1
- SummerYear
1401]
foumani.alireza
The importance of privacy concerns in permission marketing
[
Vol.2,
Issue
1
- SpringYear
1402]
G
Ghaedamini Harouni.Abbas
The effect of organizational branding strategies on organizational and employee-based brand equity: The mediating role of brand-oriented leadership
[
Vol.2,
Issue
1
- SpringYear
1402]
Ghafari.peyman
The effect of entrepreneurial marketing model dimensions on the performance of Iran's hotel industry after Corona
[
Vol.2,
Issue
4
- WinterYear
1402]
Ghafuri.Maesumeh
Presenting a co-creation model in the face of added reality on perceived risk, perceived trust and customer purchase intention
[
Vol.1,
Issue
2
- AutumnYear
1401]
ghardashi.bahman
Meta-Analysis of the Relationship between Brand Equity and Loyalty of Iranian Athletes
[
Vol.3,
Issue
1
- SpringYear
1403]
Ghayour.Seyed moteza
Factors Affecting Customer Loyalty: Study on the Role of Customer Relationship Management Quality as mediation and Brand image as moderator
[
Vol.1,
Issue
3
- WinterYear
1401]
gorganli davaji.jomadoordi
Financial empowerment strategies in small and Medium Enterprises with a fuzzy Delphi approach
[
Vol.2,
Issue
3
- AutumnYear
1402]
H
Haddadi.Mohammad Hassan
Investigating the impact of entrepreneurial behavior on intra-organizational entrepreneurship in Tekdane Marand company
[
Vol.3,
Issue
1
- SpringYear
1403]
Haghighi.Mohammad
Role of emotional intelligence on Behavioral Intentions of Customers in Stores
[
Vol.1,
Issue
2
- AutumnYear
1401]
Hakimpur.Hosien
Designing an attitude development model for the Iranian brand in the household appliance industry with an emphasis on national values and religious beliefs
[
Vol.3,
Issue
2
- SummerYear
1403]
Hassanzadeh.mohammad
Role of emotional intelligence on Behavioral Intentions of Customers in Stores
[
Vol.1,
Issue
2
- AutumnYear
1401]
Hooshangi.Fatemeh
Investigating the relationship between software support of the company's capabilities and the company's performance with regard to the mediating role of value and business strategy
[
Vol.2,
Issue
2
- SummerYear
1402]
hoseini ravesh.seyed mohamad hosein
The effect of customer experience management on word-of-mouth advertising with the mediating role of customer relationship management in Mashhad bodybuilding clubs
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Vol.2,
Issue
2
- SummerYear
1402]
Hosseini.Seyedah Alameh
The formation of customer loyalty from brand awareness and perceived quality through special value Borujerd Textile Factories sleepwear brand
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Vol.2,
Issue
2
- SummerYear
1402]
Hosseini.Seyyed Mohammad Reza
The relationship between the store image and service quality perceived value and the customers purchase intention
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Vol.1,
Issue
3
- WinterYear
1401]
Hosseinpour.Mohammad
Presenting the model of marketing capabilities based on knowledge management in the Khuzestan steel industry and its impact on the company's performance with a balanced scorecard approach.
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Vol.1,
Issue
2
- AutumnYear
1401]
I
ImanKhan.Niloufar
Analyzing the role of innovation on the competitive advantage of knowledge-based companies
[
Vol.3,
Issue
1
- SpringYear
1403]
ImanKhan.Niloufar
Investigating The effect of planning and sales strategy on the performance of knowledge-based companies
[
Vol.2,
Issue
3
- AutumnYear
1402]
Iranzadeh.ُSoleyman
Identifying Different Dimensions of Brand Transgression in the Iranian Banking Industry
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Vol.3,
Issue
1
- SpringYear
1403]
J
Jafari.Behzad
Determining the final level of all factors affecting the development of transportation, customs and transit cooperation between Iran and other countries
[
Vol.1,
Issue
3
- WinterYear
1401]
janatifar.hossein
The effect of entrepreneurial marketing model dimensions on the performance of Iran's hotel industry after Corona
[
Vol.2,
Issue
4
- WinterYear
1402]
K
Kavosi.Neda
Understand the digital marketing environment with KPIs and web analytics in the healthcare environment.
[
Vol.1,
Issue
1
- SummerYear
1401]
keramati.mohammadali
Presenting a co-creation model in the face of added reality on perceived risk, perceived trust and customer purchase intention
[
Vol.1,
Issue
2
- AutumnYear
1401]
Khademi.Ebrahim
Analyzing the relationship between corporate social responsibility and Corporate image and with the mediating role of the Service quality insurance Dana Corporate
[
Vol.2,
Issue
4
- WinterYear
1402]
Khademi.Sayed Mousa
Designing and explicating the policy making model of business organizations to adapt to environmental uncertainty conditions in the home appliance industry.
[
Vol.3,
Issue
2
- SummerYear
1403]
khalili.farzaneh
Investigating the Effectiveness of Organizational Capacities on The Adoption of Business Strategies in Iran's Food Industry
[
Vol.2,
Issue
1
- SpringYear
1402]
khandoozi.bozorgmehr
the relationships among internal marketing, job satisfaction, relationship marketing, customer orientation and organizational perfomance .
[
Vol.1,
Issue
1
- SummerYear
1401]
Khizab.Razieh
The Mediating Role of Customer Commitment and Trust in the Relationship Between Corporate Social Responsibility and Customers' Behavioral Intentions
[
Vol.2,
Issue
1
- SpringYear
1402]
Khodadad Hosseini.Seyed Hamid
Investigating the effect of number of tourist arrivals and income on physical health and promotion of social welfare of local people in the historical town of Masouleh
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Vol.1,
Issue
2
- AutumnYear
1401]
khorshidvand.Hossin
Examining and explaining the role of knowledge management on improving sales of pharmaceutical products through mediation
Experiential marketing (case study: pharmaceutical manufacturing company)
[
Vol.1,
Issue
3
- WinterYear
1401]
Kord.Nezareh
Investigating electronic customer relationship management in marketing behaviors with regard to the mediating role of social responsibility in Golestan Gas Company
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Vol.1,
Issue
3
- WinterYear
1401]
L
Lalehzarimosalla.Behzad
The effect of international entrepreneurial marketing orientation on export performance in Iranian stone industry businesses
[
Vol.2,
Issue
4
- WinterYear
1402]
Lotfizadeh.Fereshteh
Designing a Green Marketing Model Based on Sustainable Development: A Grounded Data Theory Approach
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Vol.3,
Issue
2
- SummerYear
1403]
M
Mahmoodzadeh.Mahdi
Providing of customer attraction model in digital marketing based on visual stimuli
with a classical Grounded Theory (GT) Approach
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Vol.1,
Issue
3
- WinterYear
1401]
Mahmoodzadeh.Mahdi
The Impact of Gestalt Visual Principles on Consumer Perception in Digital Marketing
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Vol.2,
Issue
4
- WinterYear
1402]
maleki.mojtaba
The effect of entrepreneurial self-efficacy on strategic entrepreneurial intention with the mediating role of mental norms, perceived behavioral control, and attitude towards entrepreneurship; Study case: Saipa company
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Vol.1,
Issue
2
- AutumnYear
1401]
maroofi.fakhredin
Designing a social capital model and evaluating it in the field of marketing of melli and mellat banks
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Vol.1,
Issue
1
- SummerYear
1401]
marzi alamdari.jabrail
Structural model of the impact of innovation culture on market performance with mediating role, marketing and product innovation in Tabriz auto parts manufacturing companies.
[
Vol.2,
Issue
3
- AutumnYear
1402]
marzi alamdari.jabrail
Investigating the impact of entrepreneurial behavior on intra-organizational entrepreneurship in Tekdane Marand company
[
Vol.3,
Issue
1
- SpringYear
1403]
mehran.elnaz
The effect of internal factors on sales performance with the mediating role of idea transfer, creativity and sales force innovation: Emphasis on the role of self-efficacy moderator
[
Vol.1,
Issue
2
- AutumnYear
1401]
Mehrara.Asadollah
Presenting the Digital Governance Model in Iran's Banking Industry (Case Study: Tosee Taavon Bank)
[
Vol.3,
Issue
2
- SummerYear
1403]
mehri.kazem
Meta-Analysis of the Relationship between Brand Equity and Loyalty of Iranian Athletes
[
Vol.3,
Issue
1
- SpringYear
1403]
mir.ali
Designing a social capital model and evaluating it in the field of marketing of melli and mellat banks
[
Vol.1,
Issue
1
- SummerYear
1401]
mirabi.vahidreza
Explaining the Effectiveness of Factores Affecting the Satisfaction of Small and Medium Companies from Electronic Banking Services from the Perespective of Entrepreneurship.
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Vol.2,
Issue
3
- AutumnYear
1402]
Mirza Suzani.Samad
Analysis of vital factors affecting trust after use and its effect on citizens' intention to continuously use electronic services in Tehran laboratories
[
Vol.2,
Issue
2
- SummerYear
1402]
Mirzaei.Vahid
Analyzing the relationship between corporate social responsibility and Corporate image and with the mediating role of the Service quality insurance Dana Corporate
[
Vol.2,
Issue
4
- WinterYear
1402]
Misaghi.Hasan
Designing and explaining intelligent marketing based on the Internet of Things in the banking industry using the cognitive mapping method
[
Vol.2,
Issue
3
- AutumnYear
1402]
modaberi.iman
Analyzing the relationship between corporate social responsibility and Corporate image and with the mediating role of the Service quality insurance Dana Corporate
[
Vol.2,
Issue
4
- WinterYear
1402]
Moghadam.Amir
The effect of customer experience management on word-of-mouth advertising with the mediating role of customer relationship management in Mashhad bodybuilding clubs
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Vol.2,
Issue
2
- SummerYear
1402]
Moghaddas Shargh.Ammar
Investigating the effect of social networks on consumer purchase intention among social network users
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Vol.1,
Issue
1
- SummerYear
1401]
Mohammadi nejad.Hamed
Investigating the relationship between market orientation and innovation with regard to the mediating role of entrepreneurial orientation
[
Vol.2,
Issue
2
- SummerYear
1402]
Mohammadi.Mohammad
Providing of customer attraction model in digital marketing based on visual stimuli
with a classical Grounded Theory (GT) Approach
[
Vol.1,
Issue
3
- WinterYear
1401]
Mohammadi.Mohammad
The Impact of Gestalt Visual Principles on Consumer Perception in Digital Marketing
[
Vol.2,
Issue
4
- WinterYear
1402]
Mohammadi.Mohammad
Designing an attitude development model for the Iranian brand in the household appliance industry with an emphasis on national values and religious beliefs
[
Vol.3,
Issue
2
- SummerYear
1403]
mokhtarikarchegani.masood
Validation of social marketing of cultural products based on risk management (Study case: Isfahan Municipality's Cultural Vice-Chancellor)
[
Vol.2,
Issue
4
- WinterYear
1402]
Mokhtarpour.Mehrdad
Designing a Green Marketing Model Based on Sustainable Development: A Grounded Data Theory Approach
[
Vol.3,
Issue
2
- SummerYear
1403]
Montazeri.Zeynab
The relationship between the store image and service quality perceived value and the customers purchase intention
[
Vol.1,
Issue
3
- WinterYear
1401]
Moradi.Alireza
Designing a social capital model and evaluating it in the field of marketing of melli and mellat banks
[
Vol.1,
Issue
1
- SummerYear
1401]
N
Naeimi Nezamabad.Mehdi
A review of research in the study of ethical consumption
[
Vol.2,
Issue
1
- SpringYear
1402]
namamian.farshid
Designing a social capital model and evaluating it in the field of marketing of melli and mellat banks
[
Vol.1,
Issue
1
- SummerYear
1401]
nasiri.majid
The Mediating Role of Customer Commitment and Trust in the Relationship Between Corporate Social Responsibility and Customers' Behavioral Intentions
[
Vol.2,
Issue
1
- SpringYear
1402]
Nazari.Hbibeh
The Relationship between Social Responsibility And Company Image, Brand Image and Customer Purchase Intention
[
Vol.1,
Issue
2
- AutumnYear
1401]
negahdary.AliAsghar
The effect of entrepreneurial marketing model dimensions on the performance of Iran's hotel industry after Corona
[
Vol.2,
Issue
4
- WinterYear
1402]
nourellahi salamat.mehdi
Investigating the effect of number of tourist arrivals and income on physical health and promotion of social welfare of local people in the historical town of Masouleh
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Vol.1,
Issue
2
- AutumnYear
1401]
O
Omidi.Fereydoun
The impact of information technology management on green electronic supply chain (case study: Khorramshahr customs staff)
[
Vol.2,
Issue
4
- WinterYear
1402]
Omidi.Fereydoun
Determining the role of brand on the relationship between consumer culture and word-of-mouth advertising
[
Vol.2,
Issue
1
- SpringYear
1402]
Omidi.Fereydoun
Determining the final level of all factors affecting the development of transportation, customs and transit cooperation between Iran and other countries
[
Vol.1,
Issue
3
- WinterYear
1401]
Omidi.Fereydoun
Compilation of agricultural products bundling model
[
Vol.3,
Issue
1
- SpringYear
1403]
omidi.feridon
Presenting the relationship model of customer hostility with mixed elements of marketing in the Modirankhodro company
[
Vol.2,
Issue
3
- AutumnYear
1402]
papi.Abas
Compilation of agricultural products bundling model
[
Vol.3,
Issue
1
- SpringYear
1403]
part.Pantea
The effect of culture on luxury brand consumer behavior through the mediating role of consumer attitude
(Case Study: Apple Brand)
[
Vol.1,
Issue
1
- SummerYear
1401]
Poorashraf.Yassan Allah
The relationship between individual factors and willingness to purchase environmentally friendly products
[
Vol.1,
Issue
1
- SummerYear
1401]
poorteymoor.aliasghar
Presenting the relationship model of customer hostility with mixed elements of marketing in the Modirankhodro company
[
Vol.2,
Issue
3
- AutumnYear
1402]
Poranjafzadeh Ardakani.MohammadBagher
The Role of Human Capital Impact on Competitive Advantage with the Mediating Role of Brand Management Capability and Market Dynamics Moderator
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Vol.2,
Issue
2
- SummerYear
1402]
pour Ghasemi.Shahrzad
The effect of organizational branding strategies on organizational and employee-based brand equity: The mediating role of brand-oriented leadership
[
Vol.2,
Issue
1
- SpringYear
1402]
Q
qaed amini harouni.abbas
The effect of organizational branding strategies on organizational and employee-based brand equity: The mediating role of brand-oriented leadership
[
Vol.2,
Issue
1
- SpringYear
1402]
R
rahimpour.amir
Designing and explaining intelligent marketing based on the Internet of Things in the banking industry using the cognitive mapping method
[
Vol.2,
Issue
3
- AutumnYear
1402]
Rahmanpour.Parvin
The effect of social media activities on the brand equity of Borujerd textile sleep goods with a combined method
[
Vol.1,
Issue
3
- WinterYear
1401]
Rahmati.Fariba
Creating Brand Equity by Evaluating Social Media Marketing Strategies (Case Study: Borujerd Textile Brand)
[
Vol.2,
Issue
4
- WinterYear
1402]
Rekabdar.Ghasem
Determining the final level of all factors affecting the development of transportation, customs and transit cooperation between Iran and other countries
[
Vol.1,
Issue
3
- WinterYear
1401]
rezashateri.abbas
Prioritizing dimensions and components of ethical entrepreneurship from the perspective of Islamic values Using the network analysis process method
[
Vol.3,
Issue
1
- SpringYear
1403]
rezvani.mojtaba
Investigating the factors affecting the development of public relations performance in the social security organization with a strategic management approach
[
Vol.3,
Issue
1
- SpringYear
1403]
Rojui.Morteza
Factors Affecting Customer Loyalty: Study on the Role of Customer Relationship Management Quality as mediation and Brand image as moderator
[
Vol.1,
Issue
3
- WinterYear
1401]
rostami jam khaneh.maryam
The Mediating Role of Customer Commitment and Trust in the Relationship Between Corporate Social Responsibility and Customers' Behavioral Intentions
[
Vol.2,
Issue
1
- SpringYear
1402]
Rostami.Bagher
Analyzing the relationship between corporate social responsibility and Corporate image and with the mediating role of the Service quality insurance Dana Corporate
[
Vol.2,
Issue
4
- WinterYear
1402]
S
Saberi Haghaegh.Rahmat Ali
The importance of privacy concerns in permission marketing
[
Vol.2,
Issue
1
- SpringYear
1402]
Sadeghi de cheshmeh.Mehrdad
The effect of organizational branding strategies on organizational and employee-based brand equity: The mediating role of brand-oriented leadership
[
Vol.2,
Issue
1
- SpringYear
1402]
saeidi.parviz
Prioritizing dimensions and components of ethical entrepreneurship from the perspective of Islamic values Using the network analysis process method
[
Vol.3,
Issue
1
- SpringYear
1403]
saeidi.parviz
Identification and analysis of factors affecting strategic entrepreneurial modernization in the Deputy of Transportation of Tehran Municipality
[
Vol.2,
Issue
4
- WinterYear
1402]
saeidi.parviz
Investigating electronic customer relationship management in marketing behaviors with regard to the mediating role of social responsibility in Golestan Gas Company
[
Vol.1,
Issue
3
- WinterYear
1401]
saeidi.parviz
Investigating the relationship between corporate payment services and credit risk in corporate banking
[
Vol.2,
Issue
2
- SummerYear
1402]
saeidi.parviz
Financial empowerment strategies in small and Medium Enterprises with a fuzzy Delphi approach
[
Vol.2,
Issue
3
- AutumnYear
1402]
Safaei.Ehsan
Factors Affecting Customer Loyalty: Study on the Role of Customer Relationship Management Quality as mediation and Brand image as moderator
[
Vol.1,
Issue
3
- WinterYear
1401]
Salehi.Ali
Role of emotional intelligence on Behavioral Intentions of Customers in Stores
[
Vol.1,
Issue
2
- AutumnYear
1401]
Salehi.mohammadhossein
Investigating the relationship between corporate payment services and credit risk in corporate banking
[
Vol.2,
Issue
2
- SummerYear
1402]
samiee.roohallah
Investigating electronic customer relationship management in marketing behaviors with regard to the mediating role of social responsibility in Golestan Gas Company
[
Vol.1,
Issue
3
- WinterYear
1401]
samiee.roohallah
Identification and analysis of factors affecting strategic entrepreneurial modernization in the Deputy of Transportation of Tehran Municipality
[
Vol.2,
Issue
4
- WinterYear
1402]
Sanaeepour.Hadi
The effect of international entrepreneurial marketing orientation on export performance in Iranian stone industry businesses
[
Vol.2,
Issue
4
- WinterYear
1402]
Sarshar.Mina
Investigating The effect of planning and sales strategy on the performance of knowledge-based companies
[
Vol.2,
Issue
3
- AutumnYear
1402]
Sarshar.Mina
Analyzing the role of innovation on the competitive advantage of knowledge-based companies
[
Vol.3,
Issue
1
- SpringYear
1403]
Sayari.Maryam
The Role of Brand Attractiveness in Customer Acceptance of the Brand (A case study in Borujerd textile brand sales branches)
[
Vol.1,
Issue
2
- AutumnYear
1401]
Shadnoush.Nosratollah
Presenting a co-creation model in the face of added reality on perceived risk, perceived trust and customer purchase intention
[
Vol.1,
Issue
2
- AutumnYear
1401]
Shahbazi.Gholamreza
Identifying Different Dimensions of Brand Transgression in the Iranian Banking Industry
[
Vol.3,
Issue
1
- SpringYear
1403]
shahtalebi.badri
An analysis on the ethical component of brand personality in higher education
[
Vol.2,
Issue
3
- AutumnYear
1402]
Sharifzadeh.Mohammad sharif
The effect of international entrepreneurial marketing orientation on export performance in Iranian stone industry businesses
[
Vol.2,
Issue
4
- WinterYear
1402]
Shirazi.Hossein
The effect of entrepreneurial marketing model dimensions on the performance of Iran's hotel industry after Corona
[
Vol.2,
Issue
4
- WinterYear
1402]
Shojaee.Samareh
Investigating electronic customer relationship management in marketing behaviors with regard to the mediating role of social responsibility in Golestan Gas Company
[
Vol.1,
Issue
3
- WinterYear
1401]
Shokatpoor.Mohamadhoseyan
Multimodal transportation development strategies in order to increase competitiveness and infrastructural development in the country's transit and logistics space
[
Vol.2,
Issue
1
- SpringYear
1402]
sokaini.zahra
The role of service quality and perceived value on repurchase intention and customer satisfaction in Internet businesses
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Vol.2,
Issue
2
- SummerYear
1402]
T
Tabatabaei Yeganeh.Zeinabolsadat
Investigating the Effects of Brand Experience, Brand Image, and Brand Trust on Brand Attachment and Purchase Intention"
(Case study: iPhone Consumers in Iran)
[
Vol.1,
Issue
1
- SummerYear
1401]
taghvaee yazdi.maryam
The effect of culture on luxury brand consumer behavior through the mediating role of consumer attitude
(Case Study: Apple Brand)
[
Vol.1,
Issue
1
- SummerYear
1401]
Taheri Kia.Farid
Designing a Green Marketing Model Based on Sustainable Development: A Grounded Data Theory Approach
[
Vol.3,
Issue
2
- SummerYear
1403]
Taj amir.Azade
Presenting the model of marketing capabilities based on knowledge management in the Khuzestan steel industry and its impact on the company's performance with a balanced scorecard approach.
[
Vol.1,
Issue
2
- AutumnYear
1401]
Torkiantbar@yahoo.com.Mansour
Examining and explaining the role of knowledge management on improving sales of pharmaceutical products through mediation
Experiential marketing (case study: pharmaceutical manufacturing company)
[
Vol.1,
Issue
3
- WinterYear
1401]
V
Valipour.Peiman
The effect of social media activities on the brand equity of Borujerd textile sleep goods with a combined method
[
Vol.1,
Issue
3
- WinterYear
1401]
Valipour.Peiman
The Role of Brand Attractiveness in Customer Acceptance of the Brand (A case study in Borujerd textile brand sales branches)
[
Vol.1,
Issue
2
- AutumnYear
1401]
Valipour.Peiman
The formation of customer loyalty from brand awareness and perceived quality through special value Borujerd Textile Factories sleepwear brand
[
Vol.2,
Issue
2
- SummerYear
1402]
Valipour.Peiman
Creating Brand Equity by Evaluating Social Media Marketing Strategies (Case Study: Borujerd Textile Brand)
[
Vol.2,
Issue
4
- WinterYear
1402]
vazifehdust.hossein
Explaining the Effectiveness of Factores Affecting the Satisfaction of Small and Medium Companies from Electronic Banking Services from the Perespective of Entrepreneurship.
[
Vol.2,
Issue
3
- AutumnYear
1402]
vazifehdust.hossein
A review of research in the study of ethical consumption
[
Vol.2,
Issue
1
- SpringYear
1402]
Z
zanganeh.omid
Designing an attitude development model for the Iranian brand in the household appliance industry with an emphasis on national values and religious beliefs
[
Vol.3,
Issue
2
- SummerYear
1403]
zarif.zarif
Designing and explicating the policy making model of business organizations to adapt to environmental uncertainty conditions in the home appliance industry.
[
Vol.3,
Issue
2
- SummerYear
1403]
zarinjoi alvar.soheila
Compilation of agricultural products bundling model
[
Vol.3,
Issue
1
- SpringYear
1403]
zarinjoi alvar.soheila
Presenting the relationship model of customer hostility with mixed elements of marketing in the Modirankhodro company
[
Vol.2,
Issue
3
- AutumnYear
1402]