Analyzing the relationship between corporate social responsibility and Corporate image and with the mediating role of the Service quality insurance Dana Corporate
Subject Areas : marketing
Ebrahim
khademi
1
(Department of Management, Faculty of Humanities, Islamic Azad University, Bojnoord, Iran)
Vahid
Mirzaei
2
(Department of Management, Faculty of Humanities, Islamic Azad University, Bojnord, Iran)
Bagher
Rostami
3
(Management Department, Hakiman Non-Profit Institute, Bojnord, Iran)
iman
modaberi
4
(Management Department, Kavian Non-Profit Institute, Mashhad, Iran)
Keywords: Corporate social responsibility, Service quality, Corporate image , Dana Insurance Corporate,
Abstract :
Research Present With a purpose Analyzing the relationship between corporate social responsibility and Corporate image and with the mediating role of the Service quality insurance Done. This research is applied in terms of purpose and in terms of the method of collecting descriptive-survey data of correlation type. The statistical population of the research includes all customers of Dana Insurance Company in North Khorasan province. To determine the sample size, the thumb rule method was used, and a total of 405 individuals were selected as the sample using relative stratified random sampling method. A questionnaire was used to collect data. The validity of the questionnaire was confirmed by management professors; Cronbach's alpha coefficient was used to measure the reliability of the mentioned questionnaire, and the said coefficient was obtained for the variables of corporate social responsibility (0.907), service quality (0.912) and Corporate image (0.859).The collected data were performed using descriptive statistical methods through Spss26 software and inferential statistics (structural equation method) using Lisrel 8.8 software. The research findings showed; corporate social responsibility has a positive and significant relationship with Corporate image and service quality. Service quality has a positive and meaningful relationship with Corporate image. also; ; corporate social responsibility Indirectly and through service quality with Corporate image It has a positive and significant relationship.