Investigating the Effectiveness of Organizational Capacities on The Adoption of Business Strategies in Iran's Food Industry
Subject Areas : marketing
javid ahmadi
1
(Department of Business Management, Islamic Azad University of Qazvin branch, Qazvin, Iran)
farzaneh khalili
2
(Department of Economics, Islamic Azad University of Abhar branch, Abhar, Iran)
Keywords: strategic orientation, Business Strategy, Iranian food industry, SME structural equations, Organizational Capacities,
Abstract :
Today, due to the formation of a dynamic and competitive economic environment, the use of correct and timely strategies is an integral part of the competition of any industry. The main goal of this research is to identify organizational capacities and abilities in Iran's food industry and to use them in the way of adopting correct and timely strategies to improve the organization's performance.The current research was conducted with a broad conceptual model and the use of a descriptive/survey method. The statistical population of the research is all the active food industry companies in the country, and the number of 221 companies has been determined as the sample size. Calculations were done by structural equation method and using lisrel software, and the validity of the questionnaire was confirmed by the analysis of elites and professors, and its reliability was confirmed by Cronbach's alpha test, average variance extracted. The findings indicate that there is a significant relationship between the organization's capacities and the organization's strategy orientation and performance. There is a positive and significant relationship between the marketing capabilities of the organization and the concentration strategy, managerial ability and cost leadership strategy, but the technological capacity in the organization is not sufficiently effective despite the positive and significant relationship with the concentration strategy.The final results show that by adopting Porter's general strategies along with identifying and increasing the quality of operators related to organizational capacities in Iran's food industry, the organization's financial and market performance can be significantly increased.
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