Investigating the relationship between software support of the company's capabilities and the company's performance with regard to the mediating role of value and business strategy
Subject Areas : marketing
Fatemeh Hooshangi
1
(Department of Business Management, Aliabad Katoul Branch, Islamic Azad University, Aliabad Katoul, Iran)
Elahe Masoumi
2
(Assistant Professor, Department of Business Administration, Aliabad Katoul Branch, Islamic Azad University, Aliabad Katoul, Iran)
Keywords: Firm Performance, Business Strategy, Software support for firm capabilities, business value,
Abstract :
This research was conducted with the aim of investigating the relationship between software support of the company's capabilities and the company's performance with regard to the mediating role of value and business strategy in the central branches of banks in Golestan province. The research is applied in terms of purpose and in terms of descriptive-correlation method based on structural equation model. The statistical population includes the central branches of banks in Golestan province, which were selected by the census method of all central branches, and the questionnaire was given to the heads and deputy heads of the branches in the number of 180 people. Data collection was done by means of a questionnaire. For data analysis, structural equation modeling was used using Smart-PLS version 3 software. The results showed that there is a significant relationship between software support of the company's capabilities with market performance, profitability, business strategy and business value. There is a significant relationship between business strategy and business value, market performance and profitability. There is a significant relationship between business value and market performance and profitability in the central branches of banks in Golestan province. Finally, business strategy and business value play a mediating role in the relationship between software support of company capabilities and market performance. Business strategy plays a mediating role in the relationship between software support of the company's capabilities and profitability. Business value does not play a mediating role in the relationship between software support of company capabilities and profitability.
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