A review of research in the study of ethical consumption
Subject Areas : marketing
مهدی نعیمی نظام آباد
1
(گروه مدیریت، دانشکده مدیریت و حسابداری، دانشگاه آزاد اسلامی، واحد علی آباد کتول، علی آباد کتول، ایران)
Hossein Vazifehdust
2
(Department of Business Management, Faculty of Management and Economics, Islamic Azad University)
Keywords: Ethical Decision Making, Environmental Concerns, Ethical Consumer, Ethical Consumption Culture,
Abstract :
In recent years, various formsof ethical consumption have received much attention in popular Media, and researches reported increased consumer interest in buying ethical products. Authors have presented different models in the field of ethical decision making. Hunt and vitell model is one of the famous and dominant models. While some research have sought to model consumer ethical decision-making, others are seeking to understand the concept of consumer identity through ethical consumption discourses. A number of studies have also used the theory of planned behavior as a framework for examining consumer ethical decision-making. Most research on ethical consumption has been conducted in developed countries. However, in Northern Europe, where environmental concerns have been prominent, there has been a stream of studies on pro-environmental consumption. According to the research, the study of ethical consumption in the context of developing countries is of great importance and necessity, because most of the theories in this area have been confirmed in developed western societies and therefore have little generalizability for eastern cultures. Future research should focus on the four important areas of examining the micro-cultural contexts, examining the diverse narratives of ethical consumers and the ethical principles of the consumer in the self-ethical construction, determining the factors affecting the dynamics of ethical consumption discourses over time, and comparing diverse ethical consumption discourses related to different cultures.
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