Prioritizing dimensions and components of ethical entrepreneurship from the perspective of Islamic values Using the network analysis process method
Subject Areas : marketing
Abbas Rezashateri
1
(Department of Management, Aliabad Katoul Branch, Islamic Azad University, Aliabad Katoul, Iran)
Soheila Khoddami
2
(Professor, Department of Management, Kharazmi University, Tehran, Iran)
Parviz Saeidi
3
(Professor, Department of Accounting and Managment, Aliabad Katoul Branch, Islamic Azad University, Aliabad Katoul, Iran)
Keywords: Prioritization, ethical entrepreneurship, Islamic values, network analysis process,
Abstract :
Ethical entrepreneurship is of the most important challenges in today's world in business. The research method is in the category of applied research in terms of its purpose, and in terms of its nature, it is a descriptive-survey type of study. The team of experts was 20 people who were selected by the non-probability judgment sampling method and using the snowball techniqueThe tool for gathering information is a researcher-made questionnaire, the validity of which has been confirmed by them, and the questionnaires have been completed. The identified dimensions and components were leveled with the Analytical Network Process (ANP) method. The results show that the dimension of business ethics in the life of the prophets and hadiths with the most marks is the most important dimension of ethical entrepreneurship in manufacturing industries, followed by the dimension of the organizational level, the dimension of the macro business environment, and finally the dimension of individualism in the last level of importance. is located Also, in the prioritization of the components, the component of positive attitude towards the product with a relative weight of 0.147 is in the first place, followed by the cognitive process with a relative weight of 0.129 in the second place, a positive attitude towards the brand with a relative weight of 0.127 in the third place, attitude Positive to the seller with a relative weight of 0.117 is in the fourth place, the dynamic ability of the organization is in the fifth place with a relative weight of 0.085