Identification and analysis of factors affecting strategic entrepreneurial modernization in the Deputy of Transportation of Tehran Municipality

Subject Areas : marketing

navab hoseyni ¹ (Department of Management , Aliabad Katoul Branch, Islamic Azad University,Aliabad Katoul, Iran)
parviz saeidi ² (Department of Accounting and managment ، Aliabad Katoul Branch، Islamic Azad University، Aliabad Katoul،Iran)
Roohalla Samiee ³ (Department Management, Aliabad Katoul Branch, Islamic Azad University, Aliabad Katoul, Iran)

Received: 2023-10-03 Accepted : 2024-04-09 Published : 2024-04-24

Keywords: Entrepreneurial strategic modernization, Delphi, structural equations, innovation and creativity,

Abstract :

Introduction: Entrepreneurial strategic modernization causes extensive changes in the organization and the organization is more adaptable to the various needs of stakeholders, so the purpose of this study was to identify and analyze the factors affecting strategic entrepreneurial modernization in the Deputy of Transportation of Tehran Municipality. Methodology:This research was applied in terms of purpose and descriptive-survey in terms of implementation method, which was performed by mixed exploratory method. In the qualitative stage, the research team consisted of 15 academic and organizational experts who were selected by judgment and snowball method. In the quantitative stage of the statistical population, all experts and customers of Tehran Municipality were indefinite that the sample size according to Krejcie and Morgan table was 384 people and simple random sampling method was used. The Delphi method was used to identify the factors and the structural equation modeling method was used to analyze the relationships of the variables with Smart Payals software. Results and discussion: Delphi results showed the factors affecting entrepreneurial strategic modernization, including 36 components in 9 dimensions (innovation and creativity, resources and capabilities of the organization, learning and changing managers' mental models, empowerment and freedom of action, service dynamics, strategy, redefining marketing mix strategies, External factors and intra-organizational factors). The results of structural equations also showed innovation and creativity (0.512), resources and capabilities of the organization (0.349), learning and changing mental models of managers (0.307), empowerment and freedom of action (0.321), service dynamics ( 0.493), strategy (0.421), redefining marketing mix strategies (0.363), external...