Investigating the status of international marketing of Iran's virtual service start-ups using a self-made model

Subject Areas : marketing

mostafa rasoul roveisi ¹ , همایون یوسفی ^{2 *} , ادریس محمودی ³

1 - Department of International Marketing Management - Islamic Azad University, Khorramshahr International Branch
2 - Department of Management, Khorramshar
3 - Department of Management, Faculty of Economics and Social Sciences, Shahhid Chamran Ahvaz

Received: 2023-12-13 Accepted : 2024-05-07 Published : 2025-01-03

Keywords: International marketing, Iranian start ups, Iranians virtual service start ups, strtups model,

Abstract :

Purpose: This research seeks to provide a model for international marketing of Iran's virtual service startups. In this study, the most important components of the International marketing of Iran's virtual service startups, the relationships between the components, the validity of the model, and the status of Iran's virtual service startups were determined in terms of the model's components. Research Methodology: The current research method is mixed exploratory (qualitative-quantitative). In the qualitative phase of the research, to identify the main components of the model, the theme analysis tool and semi-structured interview with the snowball method of 12 startup industry experts (startup managers and university professors) have been used. Findings: The findings of this research indicate that the 9 main factors of Iran's international virtual service marketing model include four components: characteristics of the destination country, knowledge characteristics of the company, classification of international customers and the structure of the company as independent variables and three components such as: the international experience of the company, the acquisition of experience and education and strategies as moderating variables and finally two components: communication and marketing skills as dependent variables. Also, the validity of the relationships between the components and the fit of the model were confirmed. Conclusion: Based on the results of the research, it was found that the status of virtual service startups in Iran was not favorable in terms of model components. Therefore, the structure, approach, rules, international experience, training, type of strategy,