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  • Issue3 Vol.3
  • 3
    Issue 3 Vol. 3 Autumn 2024

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  • List of Articles


      • Open Access Article
        • Abstract Page
        • Full-Text

        1 - Identifying the effective components on health tourism marketing using met combination method
        Bahram Ghaffari Shahrbanoo Gholipour Freydouni Mehdi Rouholamini
      • Open Access Article
        • Abstract Page
        • Full-Text

        2 - Presenting emotional branding model in consumer purchase decision with green packaging approach
        Sajjad Fatehi Sina Nematizadeh سید عباس حیدری
      • Open Access Article
        • Abstract Page
        • Full-Text

        3 - Business and entrepreneurship physical space model for Islamic Azad University units
        Mohammad Ansari Fereydoon Azma Roohallah samiei Tayyebeh Tajari
      • Open Access Article
        • Abstract Page
        • Full-Text

        4 - Designing and validating the social marketing model with the role of social responsibility and customers' attitude towards the brand with a mixed approach (case study: Social Security Organization of the country)
        Gholamreza Tizfahmefard Hassan Esmailpour fariz taherikia leila andervazh
      • Open Access Article
        • Abstract Page
        • Full-Text

        5 - Investigating the Mediating Role of Service Quality on the Relationship Between Customer Relationship Management and Customer Retention (case study: Torb company)
        Kamran Yeganegi Zahra Neshati Maryam Ebrahimi
      • Open Access Article
        • Abstract Page
        • Full-Text

        6 - Investigating the status of international marketing of Iran's virtual service start-ups using a self-made model
        mostafa rasoul roveisi همایون یوسفی ادریس محمودی
      • Open Access Article
        • Abstract Page
        • Full-Text

        7 - The effect of digital advertising strategy on attitude and intention to purchase financial products and services
        MAYA mojarradardakani
      • Open Access Article
        • Abstract Page
        • Full-Text

        8 - Investigating the role of marketing mix on sales improvement the sale of agricultural products in Saqqez County
        hosein sharifi Loghman Rashidpour solaiman rasouliazar
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