List of articles (by subject) marketing

---

• Open Access Article
  • Abstract Page
  • Full-Text
  
  1 - Determining the final level of all factors affecting the development of transportation, customs and transit cooperation between Iran and other countries
  Fereydoun Omidi Behzad Jafari Ghasem Rekabdar
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - The relationship between the store image and service quality perceived value and the customers purchase intention
  Reyhaneh khizab Mohammadreza Hosseini Zeynab Montazeri
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - The effect of entrepreneurial self-efficacy on strategic entrepreneurial intention with the mediating role of mental norms, perceived behavioral control, and attitude towards entrepreneurship; Study case: Saipa company
  mojtaba maleki Aliakbar jowkar
• Open Access Article
  • Abstract Page
  • Full-Text
  
  4 - Investigating the Effects of Brand Experience, Brand Image, and Brand Trust on Brand Attachment and Purchase Intention" (Case study: iPhone Consumers in Iran)
  Zeinab olsadat Tabatabaei Yeganeh
• Open Access Article
  • Abstract Page
  • Full-Text
  
  5 - the relationships among internal marketing, job satisfaction, relationship marketing, customer orientation and organizational perfomance .
  Bozorgmehr Khanduzi Ali Arab
• Open Access Article
  • Abstract Page
  • Full-Text
  
  6 - The Impact of Gestalt Visual Principles on Consumer Perception in Digital Marketing
  Bahman Narouei Hossein Hakimpour Mehdi Mehdi Mahmoodzadeh Vashan Mohammad Mohammadi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  7 - The role of service quality and perceived value on repurchase intention and customer satisfaction in Internet businesses
  leila Andervazh zahra sokaini
• Open Access Article
  • Abstract Page
  • Full-Text
  
  8 - Investigating the relationship between corporate payment services and credit risk in corporate banking
  Mohammad Hossein Salehi parviz saeidi Maryam Bokharayan
• Open Access Article
  • Abstract Page
  • Full-Text
  
  9 - Structural model of the impact of innovation culture on market performance with mediating role, marketing and product innovation in Tabriz auto parts manufacturing companies.
  yagub akaber vahid fattahi sarand Jebreil Marzi Alamdari
• Open Access Article
  • Abstract Page
  • Full-Text
  
  10 - The effect of customer experience management on word-of-mouth advertising with the mediating role of customer relationship management in Mashhad bodybuilding clubs
  seyed mohammad hosein hoseini ravesh amir moghaddam
• Open Access Article
  • Abstract Page
  • Full-Text
  
  11 - Presenting the model of marketing capabilities based on knowledge management in the Khuzestan steel industry and its impact on the company's performance with a balanced scorecard approach.
  leila andervazh azadeh tajamir mohammad hosseinpour
• Open Access Article
  • Abstract Page
  • Full-Text
  
  12 - Role of emotional intelligence on Behavioral Intentions of Customers in Stores
  mohammad Hassanzadeh Mohammad Haghighi Ali Salehi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  13 - Investigating the effect of number of tourist arrivals and income on physical health and promotion of social welfare of local people in the historical town of Masouleh
  mehdi nourellahi salamat seyed hamid khodadad hosseini
• Open Access Article
  • Abstract Page
  • Full-Text
  
  14 - Investigating the effect of social networks on consumer purchase intention among social network users
  Seyed Rasoul Hoseini Hosein Asgari Ammar Moghaddas Shargh
• Open Access Article
  • Abstract Page
  • Full-Text
  
  15 - Investigating the impact of establishing business intelligence and flexibility on the success of the organization with the mediating role of customer relationship management
  farzad asayesh Reza Baloo
• Open Access Article
  • Abstract Page
  • Full-Text
  
  16 - The effect of culture on luxury brand consumer behavior through the mediating role of consumer attitude (Case Study: Apple Brand)
  maryam Taghvaee Yazdi Pantea part
• Open Access Article
  • Abstract Page
  • Full-Text
  
  17 - Designing a social capital model and evaluating it in the field of marketing of melli and mellat banks
  farshid namamian ali mir fakhredin maroofi alireza moradi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  18 - Understand the digital marketing environment with KPIs and web analytics in the healthcare environment.
  Neda Kavosi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  19 - The relationship between individual factors and willingness to purchase environmentally friendly products
  yasanallah pourashraf ata eslami abolfazl ferdowsi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  20 - Explaining the Effectiveness of Factores Affecting the Satisfaction of Small and Medium Companies from Electronic Banking Services from the Perespective of Entrepreneurship.
  Hadi Ghadimi Hossein Vazifehdust vahid reza mirabi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  21 - Presenting the relationship model of customer hostility with mixed elements of marketing in the Modirankhodro company
  Aliasghar Poorteymoor soheila zarinjoy alvar fereydoun omidi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  22 - Investigating The effect of planning and sales strategy on the performance of knowledge-based companies
  Mina Sarshar Majid Fattahi Niloufar Imankhan
• Open Access Article
  • Abstract Page
  • Full-Text
  
  23 - The Relationship between Social Responsibility And Company Image, Brand Image and Customer Purchase Intention
  Habibeh Nazari Elham Fazeli Veisari
• Open Access Article
  • Abstract Page
  • Full-Text
  
  24 - The effect of internal factors on sales performance with the mediating role of idea transfer, creativity and sales force innovation: Emphasis on the role of self-efficacy moderator
  Reza Baloo Elnaz Mehran Farzad Asayesh Alireza Rousta
• Open Access Article
  • Abstract Page
  • Full-Text
  
  25 - Investigating electronic customer relationship management in marketing behaviors with regard to the mediating role of social responsibility in Golestan Gas Company
  Nezareh Kord parviz saeidi Roohalla Samiee Samereh Shojaee
• Open Access Article
  • Abstract Page
  • Full-Text
  
  26 - The Role of Brand Attractiveness in Customer Acceptance of the Brand (A case study in Borujerd textile brand sales branches)
  Peiman Valipour Maryam Sayari
• Open Access Article
  • Abstract Page
  • Full-Text
  
  27 - Examining and explaining the role of knowledge management on improving sales of pharmaceutical products through mediation Experiential marketing (case study: pharmaceutical manufacturing company)
  Hossin khorshidvand Mansour Torkiantabar farzad asayesh
• Open Access Article
  • Abstract Page
  • Full-Text
  
  28 - Investigating the relationship between software support of the company's capabilities and the company's performance with regard to the mediating role of value and business strategy
  Fatemeh Hooshangi Elahe Masoumi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  29 - Identifying fanatical consumers’ mental models toward luxurious brands
  Ramin Bagheri مهدی نعیمی نظام آباد Abdolaziz Pagheh
• Open Access Article
  • Abstract Page
  • Full-Text
  
  30 - Presenting a co-creation model in the face of added reality on perceived risk, perceived trust and customer purchase intention
  Nosratallah Shadnoush Mohammad ali Keramati Maesumeh Ghafuri
• Open Access Article
  • Abstract Page
  • Full-Text
  
  31 - Financial empowerment strategies in small and Medium Enterprises with a fuzzy Delphi approach
  Gholamreza Elahi parviz saeidi Jamadverdi Gorganli Dooji Maryam Bokharayan
• Open Access Article
  • Abstract Page
  • Full-Text
  
  32 - The Impact of Sensory Marketing on Customer Loyalty in The Iranian Clothing Brand Industry: With an Emphasis on the Sensory Marketing Mix
  Mohammad hadi Asgari mehran Fazeli Veisari
• Open Access Article
  • Abstract Page
  • Full-Text
  
  33 - Providing of customer attraction model in digital marketing based on visual stimuli with a classical Grounded Theory (GT) Approach
  Bahman Narouei Hossein Hakimpour Mehdi Mehdi Mahmoodzadeh Vashan Mohammad Mohammadi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  34 - Factors Affecting Customer Loyalty: Study on the Role of Customer Relationship Management Quality as mediation and Brand image as moderator
  Ehsan Safaei Seyed Morteza Ghayour Baghbani Morteza Rojui Toktam Pishfang
• Open Access Article
  • Abstract Page
  • Full-Text
  
  35 - The effect of social media activities on the brand equity of Borujerd textile sleep goods with a combined method
  Peiman Valipour Parvin Rahmanpour
• Open Access Article
  • Abstract Page
  • Full-Text
  
  36 - Compilation of agricultural products bundling model
  Abas papi Fereydoun Omidi ُSoheila Zarinjoy Alvar
• Open Access Article
  • Abstract Page
  • Full-Text
  
  37 - The formation of customer loyalty from brand awareness and perceived quality through special value Borujerd Textile Factories sleepwear brand
  S. Alameh Hosaini Peiman Valipour
• Open Access Article
  • Abstract Page
  • Full-Text
  
  38 - The importance of privacy concerns in permission marketing
  Zahra Mohammadzadeh Emamverdikhan alireza Farokhbakht Foumani Rahmat Ali Saberi Haghayegh
• Open Access Article
  • Abstract Page
  • Full-Text
  
  39 - Investigating the relationship between market orientation and innovation with regard to the mediating role of entrepreneurial orientation
  Rasol Arvin Hamed Mohammadi nejad Hasan Ramezani Sabor
• Open Access Article
  • Abstract Page
  • Full-Text
  
  40 - Identifying and Prioritizing of Factors Affecting the Development of Food Tourism in Yazd City
  Omid Bayat
• Open Access Article
  • Abstract Page
  • Full-Text
  
  41 - A review of research in the study of ethical consumption
  مهدی نعیمی نظام آباد Hossein Vazifehdust
• Open Access Article
  • Abstract Page
  • Full-Text
  
  42 - Designing a Green Marketing Model Based on Sustainable Development: A Grounded Data Theory Approach
  Mehrdad MoKhtarpour Fereshte Lotfi Zadeh Siavash Ahmadi Chehrebagh Farid Taheri Kia
• Open Access Article
  • Abstract Page
  • Full-Text
  
  43 - The effect of organizational branding strategies on organizational and employee-based brand equity: The mediating role of brand-oriented leadership
  Abbas Ghaedamini Harouni Mehrdad Sadeghi de cheshmeh Samaneh keldani Ghulam Reza Maleki Farsani
• Open Access Article
  • Abstract Page
  • Full-Text
  
  44 - Investigating the Effectiveness of Organizational Capacities on The Adoption of Business Strategies in Iran's Food Industry
  javid ahmadi farzaneh khalili
• Open Access Article
  • Abstract Page
  • Full-Text
  
  45 - The effect of entrepreneurial marketing model dimensions on the performance of Iran's hotel industry after Corona
  AliAsghar negahdary Hossein Janatifar Peyman Ghaffari Ashtiani hossein shirazi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  46 - Multimodal transportation development strategies in order to increase competitiveness and infrastructural development in the country's transit and logistics space
  sorosh oroji Mohamadhoseyan Shokatpoor
• Open Access Article
  • Abstract Page
  • Full-Text
  
  47 - Designing an attitude development model for the Iranian brand in the household appliance industry with an emphasis on national values and religious beliefs
  omid zanganeh mahdi mahmoodzadeh vashan hosein hakimpour Mohammad Mohammadi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  48 - Determining the role of brand on the relationship between consumer culture and word-of-mouth advertising
  Fereydoun Omidi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  49 - The Role of Human Capital Impact on Competitive Advantage with the Mediating Role of Brand Management Capability and Market Dynamics Moderator
  fatemeh rezaee rad MohammadBagher Poranjafzadeh Ardakani
• Open Access Article
  • Abstract Page
  • Full-Text
  
  50 - The Mediating Role of Customer Commitment and Trust in the Relationship Between Corporate Social Responsibility and Customers' Behavioral Intentions
  Reyhaneh khizab maryam rostami jam khaneh Majid Nasiri Razieh Khizab
• Open Access Article
  • Abstract Page
  • Full-Text
  
  51 - An analysis on the ethical component of brand personality in higher education
  maryam rahmani manesh Badri Shahtalebi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  52 - The impact of information technology management on green electronic supply chain (case study: Khorramshahr customs staff)
  Fereydoun Omidi Azadeh Sanjori
• Open Access Article
  • Abstract Page
  • Full-Text
  
  53 - The effect of international entrepreneurial marketing orientation on export performance in Iranian stone industry businesses
  Behzad Lalehzarimosalla Hadi Sanaeepour Mahmoudreza Cheraghali Mohammad sharif Sharifzadeh
• Open Access Article
  • Abstract Page
  • Full-Text
  
  54 - Designing and explaining intelligent marketing based on the Internet of Things in the banking industry using the cognitive mapping method
  Seyed Mohammad Sadegh Shoaee Astaneh amir rahimpour Ali Hoseinzadeh
• Open Access Article
  • Abstract Page
  • Full-Text
  
  55 - Analysis of vital factors affecting trust after use and its effect on citizens' intention to continuously use electronic services in Tehran laboratories
  Gholamreza solimani Mahnaz bahramikia
• Open Access Article
  • Abstract Page
  • Full-Text
  
  56 - Identifying and ranking factors affecting supply chain agility
  Neda Zarin Negar Mohsen Najafi Zeynab Akhavan Zhian Kiyumars Moladoost
• Open Access Article
  • Abstract Page
  • Full-Text
  
  57 - Designing and explicating the policy making model of business organizations to adapt to environmental uncertainty conditions in the home appliance industry.
  Mohamad Taghi َAmini Faezeh Zarif Mohammadreza Mashyekh Seyed Moosa Khademi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  58 - Meta-Analysis of the Relationship between Brand Equity and Loyalty of Iranian Athletes
  Kazem Mehri Mehrdad Rahimian Bahman Ghardashi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  59 - Validation of social marketing of cultural products based on risk management (Study case: Isfahan Municipality's Cultural Vice-Chancellor)
  saeed aghasi masoud mokhtarikarchegani Mohammad Reza dalvi isfahan
• Open Access Article
  • Abstract Page
  • Full-Text
  
  60 - Prioritizing dimensions and components of ethical entrepreneurship from the perspective of Islamic values Using the network analysis process method
  Abbas Rezashateri Soheila Khoddami Parviz Saeidi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  61 - Presenting the Digital Governance Model in Iran's Banking Industry (Case Study: Tosee Taavon Bank)
  Alireza Farhadi Koutenaei Shaysteh Varedi Asadollah Mehrara Hamid Azadi Reikandeh
• Open Access Article
  • Abstract Page
  • Full-Text
  
  62 - Analyzing the relationship between corporate social responsibility and Corporate image and with the mediating role of the Service quality insurance Dana Corporate
  Ebrahim khademi Vahid Mirzaei Bagher Rostami iman modaberi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  63 - Investigating the impact of entrepreneurial behavior on intra-organizational entrepreneurship in Tekdane Marand company
  Jebreil Marzi Alamdari Mohammad Hasan Haddadi Mirzaali Saborinya
• Open Access Article
  • Abstract Page
  • Full-Text
  
  64 - Designing a digital marketing communications model in the telecom industry with a mixed exploratory approach (case study: Iran Mobile Communications Company)
  saeed aghasi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  65 - Identifying Different Dimensions of Brand Transgression in the Iranian Banking Industry
  Gholamreza Shahbazi Soleyman Iranzadeh Bagher Asgarnezhad
• Open Access Article
  • Abstract Page
  • Full-Text
  
  66 - Creating Brand Equity by Evaluating Social Media Marketing Strategies (Case Study: Borujerd Textile Brand)
  Fariba Rahmati Peiman Valipour
• Open Access Article
  • Abstract Page
  • Full-Text
  
  67 - Identification and analysis of factors affecting strategic entrepreneurial modernization in the Deputy of Transportation of Tehran Municipality
  navab hoseyni parviz saeidi Roohalla Samiee
• Open Access Article
  • Abstract Page
  • Full-Text
  
  68 - Investigating the factors affecting the development of public relations performance in the social security organization with a strategic management approach
  Mojtaba Rezvani Mehrdad Matani Mohammadreza Bagherzadeh Ali ّّّFallah
• Open Access Article
  • Abstract Page
  • Full-Text
  
  69 - Analyzing the role of innovation on the competitive advantage of knowledge-based companies
  Mina Sarshar Majid Fattahi Niloufar Imankhan