Investigating the relationship between market orientation and innovation with regard to the mediating role of entrepreneurial orientation
Subject Areas : marketing
Rasol Arvin
1
,
Hamed Mohammadi nejad
2
,
Hasan Ramezani Sabor
3
1 - MSc in Health Services Management, North Khorasan University of Medical Sciences, Bojnourd, Iran
2 - (Ph.D) Degree On Entrepreneurship Ali Abad Katoul Branch, Islamic Azad University, Aliabad Katoul, Iran
3 - MSC In Business Management Ali Abad Katoul Branch, Islamic Azad University, Aliabad Katoul, Iran.
Keywords: innovation, entrepreneurship, Market Orientation, Entrepreneurial Orientation, Saderat bank,
Abstract :
In This Study, The Relationship Between Market Orientation And Innovation With The Role Of Entrepreneurial Orientation In Exports Bank Of Golestan Province Was Investigated. The Present Study Is Applied In Terms Of Purpose And Descriptive, Survey, And Correlational In Terms Of Research Method. The Statistical Population Includes The Employees Of Bank Saderat Of Golestan Province In The Number Of 500 People. According To Krejcie And Morgan's Table, The Statistical Sample Was Estimated At 217 People. Also, A Simple Random Method Was Used To Select The Appropriate Sample. The Method Of Data Collection Is Field And Library, And Its Tools Are Standard Questionnaires. Professors Confirmed The Content Validity Of The Questionnaires, And Factor Analysis Confirmed The Construct Validity. The Reliability Of The Questionnaires Was Also Confirmed Using Cronbach's Alpha. To Analyze The Data According To The Hypotheses Of This Study, Descriptive Statistics And Inferential Statistics, Which For Factor Analysis Of SPSS Software Has Been Used. The Results Showed That There Is A Significant Relationship Between Market Orientation And Entrepreneurship Orientation With Innovation. There Is A Significant Relationship Between Entrepreneurship And Innovation. There Is A Significant Relationship Between Market Orientation And Innovation Due To The Mediating Role Of Entrepreneurship.
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