Investigating The effect of planning and sales strategy on the performance of knowledge-based companies
Subject Areas : marketingMina Sarshar 1 , Majid Fattahi 2 , Niloufar Imankhan 3
1 - PhD student in Marketing Management, Faculty of Management, Sari Branch, Islamic Azad University, Sari, Iran
2 - Assisstant Professor, Department of Management, Sari Branch,Islamic Azad University, Sari,Iran
3 - Assistant Professor,Department of Management , Firoozkooh Branch, Islamic Azad University,Firoozkooh,Iran
Keywords: Planning, Knowledge base, company performance, sales strategy,
Abstract :
Today, technology-oriented companies are considered one of the main sources of wealth creation and competitiveness, considering the fact that the ability to provide technological and innovative products is the reason for the success of companies in a highly dynamic environment, experts consider marketing knowledge in knowledge-based businesses as the basis. They have proposed a sustainable competitive advantage. Therefore, the main goal of this article is the effect of planning and sales strategy on the performance of knowledge-based companies. This study is a review article that reviewed accessible texts using the keywords Planning, sales strategy, performance of knowledge-based company. NoorMags, SID, Google Scholar were mainly used in the search. Free search in Google search engine was used to collect background information. A strong sales strategy plan can lay the foundation for a cohesive and successful sales organization. This research showed that sales strategy and planning have a direct relationship in the performance of a knowledge-based company. It is suggested that the managers of the company develop a plan to achieve the sales goal and sales activities with the sales strategy. Also, sales strategy increases business victory in competition, retention and increase of customers for that business.
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